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The Anatomy of a Network Marketers Personal Commercial
| Guest post by: Kevin McNabb |
Article Overview: In this fast paced world of the Internet and everyone trying to build their network marketing businesses online, some have forgotten that technology will never replace relationship building. If you are not prepared, how do you answer the tough question, “So, what do you do?” Discover the anatomy of the personal commercial
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The Anatomy of a Network Marketers Personal Commercial
In this fast paced world of the
Internet and everyone trying to build their network marketing businesses
online, some have forgotten that technology will never replace relationship
building.
All good relationships begin with
an introduction and as we have all been taught, you only have one chance to
make a first impression.
If you do not care what your
first impressions are with people then you can stop reading now.
However, if you are interested in
making a strong first impression and want to master the art of the personal
introduction (commercial) then I encourage you to read on.
By now you have at least heard
about the concept of personal branding, even though you may or may not have
implemented this strategy.
For all those that are unsure of what personal branding is, I offer this
definition by Dan
Schawbel Personal Branding
Gen-Y Expert.
“Personal branding describes the process by which
individuals and entrepreneurs differentiate themselvesand stand out from
a crowd by identifying and articulating their unique value proposition, whether
professional or personal, and then leveraging it across platforms with a
consistent message and image to achieve a specific goal. In this way,
individuals canenhance their recognition as experts in their field,
establish reputationand credibility advance their careers, and build
self-confidence.”
Now let us tackle how to properly
answer the tough question, “So, what do you do?”
If you are like most, you hear
this question and interpret it to mean one of two things:
1. Spew your verbal resume to the individual that asked the question, or
2. You start to promote your business opportunity.
I am not sure which one is worse,
but I do know that both are just plain wrong.
Anatomy
of the Personal Commercial
Your objective is to answer the
question of what you do by offering 15 to 30 seconds of information that...
·
States who you are
·
Creatively tells what you do
·
Asks one or a series of Power Questions
·
Makes a Power Statement that shows how you can help others
·
Ends with a call to action
So the concept is to tell the prospect what you do in a creative way, and
then ask a Power Question or series of questions that makes the prospect think
and respond in such a way that gives you the information you need to interview
your prospect.
The information that you will gather as a result of your Power
Question(s) allows you to effectively formulate a response that has a strong
impact and shows exactly how you can help, and lets you know how qualified the
prospect may be.
Remember, when you are interviewing a prospect, there is absolutely no
reason to tell the prospect how you can help until you have uncovered what kind
of help he or she needs.
When you are formulating your Power Questions for your commercial, as
yourself the following questions:
1.
By asking this question, exactly what information am I attempting to get
from the prospect?
2.
If I ask this question, will it help me qualify my prospect?
3.
Based on the information I desire, will it take more than one question to
uncover it?
4.
Do my questions make my prospect stop and think before answering?
5.
Will the question I am asking positively differentiate me from the
competition?
I personally recommend that you have at your disposal a list of 20 to 25
Power Questions that make your prospect think and give you the information you
need to effectively qualify them.
The last thing that you need to do is have a call to action. Finish your
commercial with a closing line that recommends to your prospect their next
action step.
At the very least end with a question that ensures another contact.
Once you create this commercial and practice it and master it, you will
never again be stumped with that tough question, “So, what do you do?”
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Article Tags: network marketers personal, personal branding, personal commercial, power questions, tough question
Referred by: http://jaykubassek.com
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About the Author: Kevin McNabb RSS for Kevin's articles - Visit Kevin's website Called The Responsible Network Marketer(TM), Kevin has spent the last two decades teaching people how to build their network marketing businesses in a responsible manner. In 1985 when Kevin entered the network marketing profession, he also began his journey into the world of personal development. Kevin was so heavily influenced by his personal development journey that in 2008 he introduced his own personal development series designed for the direct selling profession called, The Responsible Direct Seller(TM). In 2000, Kevin began dedicating himself full-time to writing, speaking and building his network marketing business. Each year he speaks live to more than 100,000 people. Known as a dynamic communicator, he is in high demand on the topics of personal development and responsible marketing, and he speaks to many entrepreneurial organizations. Click Here to learn more about the hidden marketing strategies of the top earners in network marketing. Click here to visit Kevin's website   Forum Marketing How to Effectively Get Kicked Out of ALL the Communities MLM Leaders are Created When an MLM Distributor Develops the Right People Skills The Anatomy of a Network Marketers Personal Commercial If You Are Going to Make a Statement Make It with Power Build Your MLM Business Without Trying to Recruit Everyone |
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