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Why it is Important to be “Social” in Social Media
Written by: Kevin McNabbArticle Overview: The force of social media is unquestionable and here to stay. It behoves all of us that choose to interact within these communities to understand the group’s dynamics and interact accordingly. It all starts with the fundamentals and that is how you present yourself.
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Why it is Important to be “Social” in Social Media
If you are like me, you have become fascinated with the popularity of
social media and the diversity of its involvement into the mainstream of our
lives.
All you have to do for social proof is to take a look at the Alex ranking
of the Top 20 most visited websites on the Internet and you will see that 5 of
these sites are social media sites (#2 Facebook, #4 YouTube, #12 MySpace, #15
Twitter, #20 Bing)
So I think it is comfortable to say that social media is here to stay and
if we are waiting to see if it is a fad or a force, I am here to help, it is a
FORCE.
Now if your thought is to get involved in ALL the social media sites, you
are biting off more than perhaps you can chew. Why? Because there is literally hundreds
of social media/bookmarking sites available to us that offer similar and in
some cases distinct options.
My recommendation would be to join three to four at the beginning and
really master the use of the site before moving on to the next one and the next
one.
One of my observations as I virtually travel through these sites is the
lack of “social” etiquette used by some users within these communities.
What I mean by this is that each and every social media site is a
community within itself. It has its basic structure and rules and regulations.
The community as a whole will help others stay within those guidelines using
various methods such as; gentle hints in posts, deleting of comments and in
some cases pretty nasty communication.
So if we are interested in joining a community, then it is my
recommendation to learn the dos and don’ts of that community.
The first thing I recommend that you do when you join a social media site
is to fully complete a profile and upload an appropriate picture of yourself.
I don’t know how many people on a daily basis try and offer me, sell me,
connect with me, etc... within a social media community and do not even have a
picture uploaded.
This actually boggles my mind.
Why would I want to connect or do business with anyone that does not have
the decency or credibility to upload an appropriate picture of them? Answer: I
wouldn’t. For me any communication I receive from another member of the social
media site that I am a member of that does not have an appropriate picture
uploaded is immediately deleted.
Now let’s talk about what an appropriate picture is within a social media
site. Well that depends on what you are using that site for. If you are using
the site strictly for social interaction and non-business connecting than any
picture that you choose to represent you is of course at your discretion. In
some examples that I have come across, some people do not necessarily use any
discretion.
So, the question that remains is what is an appropriate picture for one
to use within a social media site if one is choosing to conduct business?
Answer: A picture of you that your grandmother would be proud of.
We have all seen the examples of pictures used on a social media site
that are at best questionable and yet the individual is expecting to have
credibility with their audience.
Personally, when I coach someone about personal branding, the first two
things that I review are the picture and the information being used in a
profile.
It starts with your picture. That is the first thing that people see of
you. It should represent you in a positive manner. Now, I am not suggesting
that it shouldn’t be fun, what I am suggesting is the “one” picture that you
choose to represent yourself in that social media site should be appropriate
for your chosen use for that site. Hint: I recommend putting the fun pictures
within the appropriate sections of the profile.
In closing, the most important part of social media is to be “social.”
Think of it as you walking into a room of people that you have never met, but
want to get to know. Ask yourself this question, “How should I present myself
if I want to attract people to me?”
“Should I or shouldn’t I”
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Article Tags: appropriate picture, social media, social media community, social media site, social media sites
Referred by: http://jaykubassek.com
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About the Author: Kevin McNabb RSS for Kevin's articles - Visit Kevin's website  Called The Responsible Network Marketer(TM), Kevin has spent the last two decades teaching people how to build their network marketing businesses in a responsible manner. In 1985 when Kevin entered the network marketing profession, he also began his journey into the world of personal development. Kevin was so heavily influenced by his personal development journey that in 2008 he introduced his own personal development series designed for the direct selling profession called, The Responsible Direct Seller(TM). In 2000, Kevin began dedicating himself full-time to writing, speaking and building his network marketing business. Each year he speaks live to more than 100,000 people. Known as a dynamic communicator, he is in high demand on the topics of personal development and responsible marketing, and he speaks to many entrepreneurial organizations. Click Here to learn more about the hidden marketing strategies of the top earners in network marketing. Click here to visit Kevin's website   Raiders of the Lost Network Marketer Power Prospecting Questions for the Network Marketer MLM Distributors Success Equals the Universal Laws of Attraction Plus the Law of Averages Why it is Important to be Social in Social Media How to Expand Your Network Marketing Business in the New Economy |
Related Forum Posts
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
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These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Social Media Marketing Ignorance
- [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl]
I think that's probably one of the most realistic way to think about it.
There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input.
As for Jennifer,
You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook.
The only way to know is to try it.
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