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5 Web 2.0 Marketing Strategies - Tips and Tricks
| Guest post by: David Beairsto |
Article Overview: These 5 web 2.0 marketing strategies are more than just tips or tricks. These are essential marketing techniques for any business with a desire to improve their online presence.
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Free Download - International Online Business: How Local Business Owners Are Going Global By David Beairsto |
5 Web 2.0 Marketing Strategies - Tips and Tricks
Consistently applying web 2.0 marketing strategies shouldn't take more than 15 to 20 minutes twice a week provided you have the content prepared.
If you're like me you wish software engineers would get together over lunch and agree on functionality so that web 2.0 marketing could be easier.
The value of having unique content on a variety of sites is great for any business or entrepreneur. The biggest problem is remembering the different nuances in how to update these different sites.
1. First tip:
Select at least 5 web 2.0 sites you'd like to work with. See if they'll be compatible for the content you'll be providing. Some are strictly news sites, others are strictly whimsical.
Take detailed notes or videos while you setup the initial content. I haven't seen two sites even remotely close to working the same way. By the time you get to the third site you'll understand.
2. Text Is Good - Pictures Are Better - Video Is Best
Not all of the web 2.0 sites I use for marketing support video. Some require embedded or linked video from another site. Ideally you want to upload the video content to as many places as possible so finding web 2.0 sites that host video directly is golden.
3. Link Back To Your Site
Whether you only have a blog, or an actual revenue bearing site, linking back from each web 2.0 site is key. If you have both (which you should) you can link to both.
This is important: Your link should be from a keyword or phrase (titled with the same keyword) to a page containing that same keyword.
4. Link Them Together
Again, keeping in mind (I'll say it again) when you link from one web 2.0 keyword to another web 2.0 site, someone following that link should be finding something specific about that keyword.
5. NEVER CLOSE THE LOOP
Web 2.0 marketing strategies can become a huge waste of time if they never serve the intended purpose; ranking and inbound links.
People don't like getting caught in loops, and neither do search engines. Link the first site to the second, the second to the third, the third to the fourth, the fourth to the fifth, and the fifth just comes home. Since we never setup outbound links from our blog or website to the web 2.0 properties, eventually the search engines find us and stop.
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Referred by: http://jaykubassek.com
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About the Author: David Beairsto RSS for David's articles - Visit David's website I work with aspiring entrepreneurs and business owners that are looking to unravel the mystery of online business. The mission of my Internet Marketing Company is to enable anyone with a desire to succeed online to overcome any technical obstacles or confusion. I've written two books designed as guides so that people can establish their online presence or create their 'Online Business World.' Both are available at lulu.com: "3 Online Anchors Every Business Needs" "How To Create Your Online Business World In 6 Days" If you're serious about making a change in your life that will produce financial security and personal freedom visit my website at: http://WorkAtHomeBusinessFromAnywhere.com It doesn't matter where you live, your education level or background. All that matters is a serious unwavering commitment for positive and permanent change in your lifestyle. Click here to visit David's website   Think and Grow Rich Acres of Diamonds As A Man Thinketh Science of Getting Rich |
Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: FREE Toronto Referral Workshop
- Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
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