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“How To Convert The Clicks” – Increase Conversions

Guest post by: David Beairsto

Article Overview: Learning how to increase conversions is often more about what you take away rather than what you add. Compare what you’ve said in your ad copy to what you’ve said on your landing page. Saying the same thing is exactly how to convert the clicks.

“How To Convert The Clicks” – Increase Conversions

Powerful Ad Copy Everyone who's ever placed an ad has also wanted to increase conversions. The use of powerful ad copy should do both.

Maybe it's an emotional trigger or a silly rhyme but whatever compels people to select your ad is the same thing that will convert the clicks. Sound confusing? Let me explain.

When it comes to understanding the ratio between those who've looked and those who've committed, the question is:

"If they were interested enough to follow the ad, why didn't they... (opt in, buy, reply or whatever you were hoping they'd do)."

Lost In Landing Land

I just made that up but some landing pages are so chock full of facts, testimonials, links, affiliate offers or other general clutter that it feels like you landed on Oz.

Most of the time you just want an email address. Sadly it only takes 5 to 7 seconds to distract someone enough so that they'll never figure that out.

Take a look at some of your landing pages and ask yourself, ‘If all I knew was what the ad told me, would I know what to do in just a few seconds of arriving here?"

Something Familiar

How comforting is it to find something familiar? When you're really lost there is no comfort like it.

People that are posting ads have usually defined the niche they want to scratch and know exactly what to say. What they need to do is say it again.

Let me say it again.

If you've carefully chosen something to say in your ad, say it again on your landing page. Say it with the exact same words and you'll increase conversions.

Scary and Unfamiliar

How quickly would you want to get out of there? People don't like scary and unfamiliar no matter how bold and daring they are.

Bold and daring people are great to have in business no doubt, but they also make decisions very quickly and human nature avoids discomfort.

Wise advice to anyone in a relationship is to count their words. When we start to multiply words not only do we raise the risk of being offensive, but we increase the likelihood we'll be misunderstood.

Every Word Counts

Every word you add to your landing page increases the time stamp from when someone clicked to get there, to when they click again. The longer it takes the harder it becomes to increase conversions.

I'm not saying that you don't need more words on the page or that you can't have more content below the fold. Just make sure you have another opt in at the bottom of the page.

I am saying that if they understand what they're supposed to do quickly and painlessly, then your landing page didn't get in the way of the process.

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Article Tags: ad copy, convert, emotional trigger, increase conversions, landing page, niche, opt in
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Expanding to the US? - Welcome DCM Convert! Before we can help answer your question, could you provide us with a few more details about your business/industry first?
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.
Re: Expanding to the US? - Hi again DCM Convert, I think BizLaunch will be expanding their small business training services to the US later this year with the help of Staples Business Depot, their current strategic partner. Have you considered forming any strategic partnerships or joint ventures with related businesses in the US?
2007 Goals - My yearly goals for December 2007: 1. Add 10-15 new "ideal" clients to our client roster 2. Increase revenues by $500,000 3. Average at least 1 paid speaking engagement per month.
Re: First Facebook Ad - Experiment! - Hi GT, Thanks for the prod! As you know, this was my first ever Facebook campaign and results have been... so so! Here are the latest stats: Impressions 115,246 Clicks 44 CTR 0.038% CPC $0.75 CPM $0.29 TOTAL SPENT $33.04 Subscribers 1 Sales 1 A single sale brings in $100 so I'm ahead of the game, but won't be for much longer at this rate!! I tweaked the ad a couple of times. I also need to point the ad to a landing page. At the moment it sends people straight to the sales page. I'm going to set up a Facebook Fan page and see if that converts better. The Cost Per Click has been slowly going up. I was getting a better rate, but suddenly clickthroughs have dipped down to ZERO on Saturday, and just 1 per day thereafter. Best number of clicks in a day was 6. The ad is now in its second week. I'm letting it run for four weeks to try and see if any pattern emerges.


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