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Decision Marketing

Guest post by: David Beairsto

Article Overview: Decision marketing techniques cover every variable present during the final stage of purchasing by anticipating the thought process of the buyer. Preparing for final step can be crucial to closing sales and building lasting relationships with satisfied customers.

Decision Marketing

Ready to Buy

When our target audience knows what they want, decision marketing is structured to accomplish these goals.

1. Ensure the audience still has decisions to make.

2. Make sure we offer all the choices they might make.

3. Include comparative information between those choices.

4. Reassure them that they've made a great decision.

It goes without saying that we only want to market products and services that people want or need. Before a prospect reaches our website or store we must anticipate the decision making process.

Competition Is Good

Different companies often present products that seem to have no apparent difference. While the prospect is still comparing the two companies, decision marketing doesn't come into play.

There are specific marketing strategies employed to attract and win customers who are still in the investigative stage. A company's reputation means a great deal at this stage.

Appearance, branding and social standing all play a part in where a person takes their business. Despite all their best efforts, store ‘A' will never appeal to everyone, all the time, which is why store ‘B' is still in business.

Always Be Prepared

Nothing reveals the effectiveness of our decision marketing strategy more quickly than the person who can't find what they're looking for. This is where we discover if our method was flawed, or if we simply didn't have all the choices necessary to close the deal.

Learning from the person who walks away isn't only good business sense, but another essential step in marketing. Even if they only have questions we can't answer, those questions represent information we need to close the next sale.

Either by expanding the product line, or going further into product detail, our goal is to ensure that all necessary choices are present.

Knowing the Differences

When we're dealing with high end products or services that are multifaceted, the details can be overwhelming. The specs on different home entertainment systems can be as hard to follow as the variations offered by security companies.

The unfortunate truth is that the details are a necessary part of the decision. Fortunately by listing the particular specifications, people can study what is missing more quickly than what is included.

Since they usually know what they want, this process quickly puts them into the category that has those things. Having satisfied their basic need, they are also exposed to all those extras they get as well.

Getting Something Extra

There is perhaps no better way to reinforce a buyer's decision than by giving them more than they expected. This may not always be possible but marketing professionals love to generate long lists of value laden benefits.

Decision marketing also absorbs the potential for buyer's remorse. They project the experience well into the future. It takes imagination and insight to instill a present sense of satisfaction that will carry into the future.

The outcome of this marketing technique always shows how it can be improved. This is where the master mind marketing principle can be effective.

The greater the range of perspectives focused on this process, the less likely it is that a possible decision will not be taken into account.

Related Articles
  Communicate the Results
  Market First, Sell Second to Increase Sales in 2011
  Are They the “Real” Decision Maker?
  Decision Making Processes Doing the Best You Can
  Effective Decision Making

Article Tags: decision making, decision marketing, marketing strategy, marketing technique
Referred by: http://jaykubassek.com



Related Forum Posts
Re: WHAT BRINGS TEARS TO YOUR EYES ???? - Sure has. I sure didn't get successful marketing right away, i took the long hard road and learned everything on my own. There certain things that negatively impact your attitude and mindset which can devastate your business. I have had an experience once that did lead to the demise of a previous business because I made an emotional decision and not an intelligent decision.
My best marketing decision - My best marketing decision was to stop using google adwords. This cost me so much money for pretty much nothing. I optimized my website which is now easily found in search engines for a few keywords.
Re: answer this question - This is a good topic. I haven't done anything, yet, to seriously damage my business. I did shift gear though. It was the best decision I ever made. For me, affiliate marketing was not working. Making the switch to Network Marketing made all the difference.
Re: Best way to start a business? - It really just comes down to decision, action and persistence. You can spend a lifetime thinking about doing something, and researching it, to decide if it is the right action to take. Or you can make a decision about something you want to achieve, take action and be persistent. Make a plan of action, and adjust it as you learn more. An online business is something you should jump into straight away. The time it takes to start a new website is minutes, so there is not much of a barrier to entry for you to start a basic website and learn. Obviously if your idea was more specific like starting a review comparison site for laptops then your action would be trying out and comparing different review platforms, classifying laptops etc. But you would still take action and dive right in. If it was an offline business then it would likely mean even more preparation. Say you wanted to start a wine shop, which would eventually become a chain, you would start by taking action and learning as much about wine as possible, networking with people in the industry and generally working to become a win expert, and research locations for your first wine shop. In each situation you make a decision about what you want to do, act on that decision following a rough plan which you adjust along the way, and be persistent in working to achieve what you laid out in your original decision.
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.


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