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Information Product Marketing

Written by: David Beairsto

Article Overview: Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.

Information Product Marketing

Leading with Value...

The 3rd step of the home business game plan elevates information product marketing to a whole new level. Mid and high end products: 1. Can be priced from hundreds to thousands of dollars

2. Can be either one time purchases, ongoing courses or memberships

3. Establish you and your brand as experts within your niche

Entrepreneurs discover quickly how hungry they are for success when they reach this stage. Info product creation at this stage demands a unique selling proposition (USP) and hard work.

Your USP

Your mid range and high end product must still address an urgent problem that is clearly felt by your niche. Defining that problem is the first part of your USP; presenting it is the other.

Presenting your product in a way that makes it impossible to refuse requires a user friendly proposition.

Money Back Guarantee

You enter the process to create an info product because you already know that it works. Guaranteeing your product actually brands you together with your offer.

The guarantee also removes prospective customers from even a hint of buyer's remorse. State your guarantee emphatically.

Perceived Passion

Entrepreneurs graduate at this stage of the game plan from perceived value to perceived passion. Your information products and services reflect your deep felt convictions and beliefs.

Here the transparency of your business ethic offers unmistakable proof that what you offer is worth far more than you're asking.

Information products typically reduce extensive education to the nuts and bolts of what must be done to achieve a specific desired result.

Not The Final Step

Successful business owners don't stop learning. They never stop buying books, attending conferences, forming mastermind groups or consuming info products.

This step is necessary for the professional that creates the product and those that buy the product. It isn't the final step.

Your Sales Page

The sales page should reflect exactly how your product will solve an urgent problem. It should detail the value of the benefits that can be expected. It should feed off of the urgency of the problem with a passionate appeal to both intellect and imagination.

The vision you'll be selling is one you've already seen. Describe it by telling the story of how this revelation has impacted you and others if you've managed to gain social proof.

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Article Tags: entrepreneur, info product creation, information product marketing, information products and services, niche
Referred by: http://jaykubassek.com



Related Forum Posts
Boomers Share... - [quote="litekepr":1zse5djs]Boomers participate in viral or word-of-mouth marketing as much as or more than younger age groups. 93% of Boomers are very or somewhat likely to share product information or news with friends. 80% of Boomers use a broadband connection at home.[/quote:1zse5djs] Great post! It is very interesting to see that 93% are likely to pass on product info and that 80% use broadband... How could you use that information to market specifically to this market segment?
Re: What Sells Online? - Hi GT, Thanks for this information. Honestly, I would rather put it this way that what sell best on the net is information. People need information, they want to know how to..... To me, information products will ever be the best selling product online. cheers!
Re: The Flaw In Personal Branding...? - Hi, Good article, I do agree with the USP way of marketing. I liked the example it gave: Many, if not most, products and product lines will benefit from marketing that stresses the USP. If, for example, you are launching a business that sells organic pet food, your USP should emphasize the fact that all your products are green. Your company's name might express that benefit, as should the product names, the packaging you choose, and the layout and design of your marketing and product materials. And your USP should be a major component in the design of and sales copy on your website, as well as your Internet ads and landing pages. All that promotion of your USP will have the effect of creating an idea in a potential customer's mind that will have the same effect that branding has for large businesses. And that effect - which is a higher-than-average initial response rate to your marketing due to consumer familiarity - will also work with your existing customers on the back end.
Marketing Product Suggestions? - Hello Forum members! I've been recommending a Jay Abraham book to my readers but he recently closed the affiliate program. Does anybody have any marketing e-products that they recommend? It has to meet the following criteria: * Good quality information - no clickbank products that can't personally vouch for the info inside * Related to sales / marketing * All encompassing - not just e-mail marketing, or PPC advertising - it should cover a broad area * Ideally a recognizable name behind the product This should not be a get rich quick or how to make $10,000 a month in your spare time - it needs to be something of quality that I can genuinely recommend to my readers. Any ideas? Thanks in advance!
Necessary Trademark - If you are putting a new product on the market, once you have chosen a name for it, I strongly recommend filing for trademark immediately. It can be costly to reprint packaging, all your marketing materials and rebrand your product. If you have molded your name into your product before trademarking, you will incur greater expense if you have to change it and destroy manufactured products.


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