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Social Networking Strategies Or Just Good Manners in the Social Web?

Guest post by: Neil Ashworth

Article Overview: Social Networking Strategies is the new buzz term for marketing to individuals through social networking sites online, and numerous industries are certainly abuzz about it right now. The concept of networking incorporates the social interaction taking place online as well as various forms of networking between consumers and organizations with strategies to connect people, ideas and products.

Social Networking Strategies Or Just Good Manners in the Social Web?

Social Networking Strategies is the new buzz term for marketing to individuals through social networking sites online, and numerous industries are certainly abuzz about it right now. The concept of networking incorporates the social interaction taking place online as well as various forms of networking between consumers and organizations with strategies to connect people, ideas and products.

The collective information assembled with conversations created online provides fuel for companies hoping to either jump in and create their own blog or Squidoo lens site, or to be alert for comments about their product or service, so that they may post responses to their customers and audience.

If you're a business owner or online marketer looking for a quick guide to social marketing strategy this will get you started. Take a look at the article HERE for a more detailed overview of social networking strategy.

The main strategy to apply is to allow transparency and truth to pass through the site, and allow comments and feedback both positive and negative. Say the company website has a blog on it. If so, the company needs to allow all comments to pass through, and not delete what is posted. Responses to all of the comments should be transparent, with no question as to the honesty of the answer. A creative, yet negative, YouTube video can be quite a threat to a company if the company has done something to tick off a customer. If this happens to your company and there are conversations started, be sure to be honest and humble about the situation. After all, the customer is always right.

Other strategies include being tuned in to the online "scoring" system of your company. Social networking is a good guide of how your company, product or service is rated by consumers. Popularity is determined by "visits" to a particular article or commentary. Post-purchase customers are commenting, while influencing those potential customers who have not yet made a purchase. The various strategies, or channels used in social networking can be planned so that they work well with an integrated media plan that incorporates traditional media methods as well.

Remember too, that there are many different participants on the social scene. Not only are customers and potential customers contributing, but the competition can view and comment on your posts as well. Be sure that in your social marketing strategies you plan to treat every commentator as if he or she is a customer, but do not reveal anything that your competition does not already know that may give them an advantage over you. Of course, your strategies need to include checking out what your competition is saying and posting as well.

Social marketingsuccess is based on the amount of influence created by the original post and the comments that follow. If and when you decide to pursue one of the various models of social networking for your company, make sure your strategies are sound and make sense for your company.

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Article Tags: audience, blog, business owner, buzz, consumers, conversations, honesty, marketer, marketing strategy, networking strategies, networking strategy, popularity, purchase customers, scoring system, social interaction, social marketing, social networking sites, transparency, truth, youtube video
Referred by: http://jaykubassek.com



Related Forum Posts
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Marketing 2012 - I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions
Re: Marketing 2012 - [quote="drdony":2y0daolc]I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions[/quote:2y0daolc] Great question Don! I'll create a video reply!
Re: How to Promote Your Blog – The Definitive Guide to Promoting - Social Bookmarking sites seems to be ignored by most bloggers, preferring the use of Social Networks like Facebook and Twitter. I have come to observe that visitors referred through Social Bookmarking sites tend to engage and converts to lead more than the former. And the Traffic is more regular! Diigo.com scores highest in terms of traffic in the Social Bookmarking sites I have tried out so far.
Re: Tactics for Blog Traffic - some more tips to drive traffic to blog or to promote a blog. Squidoo Lens Creation Hub Pages Creation Social Bookmarking (Digg, Delicious, Stumble, Reddit etc.) Be helpful in forums Social Networking (Facebook, Twitter, Myspace, LinkedIn etc.) syndication blog commenting (other blogs) Guest post


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