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The Idiots Guide to Marketing Videos Using Nothing But Your Social Networking Know-How

Guest post by: Neil Ashworth

Article Overview: Social networking and marketing videos are seeing a merge of huge proportions online now. Books have been written about it, television shows report it and print media discusses it. One of the reasons may be controversy about all of the content, and possibly when negative comments about some of the material posted with marketing videos is spread throughout social networking websites the established order tends to feel a little unnerved . So if you're planning a video marketing campaign what steps can you take to make it a success...

The Idiots Guide to Marketing Videos Using Nothing But Your Social Networking Know-How

Social networking and marketing videos are seeing a merge of huge proportions online now. Books have been written about it, television shows report it and print media discusses it. One of the reasons may be controversy about all of the content, and possibly when negative comments about some of the material posted with marketing videos is spread throughout social networking websites the established order tends to feel a little unnerved . So if you're planning a video marketing campaign what steps can you take to make it a success?

Transparency is key here, with no bogus claims or preaching to the viewers. The company should want the benefits of the social networking marketing videos program to accrue to the company, and the best way to do this is to make sure it is attributable to the company, but not in an over handed way. Featuring the product or service and having a positive spin are very important but be honest and balanced or people will see straight through you.

These days,anyone can create marketing videos, and the advice here is to make sure that social networking mediums and channels are used appropriately. It's important to keep the "social" aspect of social networking marketing efforts here. Social typically means interactive networking, and the interactive nature means that viewers must have a way to respond to the videos. The marketing video developer can create a response in the form of written commentary or posts, or even video response, which may be more difficult for the responder to come up with. Most people have video cameras, but the response time is much slower with videos as opposed to spewing out copy on a computer.

The ultimate benefit of posting marketing videos is purchase conversion. Consumers these days are bombarded with advertising messages from every angle, from traditional media such as billboards, television, radio and print. In addition to this angle, social networking sends marketing messages quite often, in the form of email, podcasts, texting, blogs and videos. The consumer at the center of all this activity is being persuaded or moved to an action or decision, and this is all a result of the input of the various channels. It also depends on where the consumer spends his time. The consumer's question is "what do I need to know?" and the business side question is "where should I place my marketing videos to provide the answer?"

This can be a challenging question for a business to answer without looking at all the channels from which to use and integrating them to reach the consumer as often as possible but one which is worth the investment of time, effort and marketing energy.

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Article Tags: billboards, bogus claims, controversy, conversion, interactive nature, interactive networking, marketing campaign, marketing efforts, negative comments, networking marketing, networking mediums, proportions, response time, social aspect, social networking, television radio, transparency, video cameras, video marketing, video response
Referred by: http://jaykubassek.com



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