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3 Simple Facebook Marketing Tips to Keep in Mind
| Guest post by: Kris De Leon |
Article Overview: With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for business. Otherwise, it will cost you money, time and effort.
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Free Download - Winning Market Share in a Tough Economy By Kris De Leon |
3 Simple Facebook Marketing Tips to Keep in Mind
With over 750 million users globally on Facebook, Facebook marketing
is a popular way to reach a wider target audience. Since Facebook
marketing is totally different from any other type of marketing
previously done on the Internet, it is important to learn how to use
Facebook properly for business. Otherwise, it will cost you money, time
and effort.
Tip #1: Keep it Social Before Selling
With the thought of millions of customers in short reach through
Facebook, many businesses make the common mistake of pitching their
product or service directly to the users.
The most crucial factor to remember is that people on Facebook are
there primarily to socialize with other users. They are not primarily
there to shop and purchase products. If you attempt to sell directly or
hard sell to members of Facebook, you will not be successful.
However, if your business is serious about using Facebook as a tool
to market your product or service, the first step is to create a
Business/Fan page on Facebook and invite people to like the page. Use
this page to create buzz around what your business has to offer. Your
product or service should offer solutions to your target audience.
The next step is to post value driven content to the people on your
page. You can post pictures, videos and other commentary that provides
some kind of benefit to your target audience and fans. Urge your fans to
take action by posting comments and queries pertaining to your post.
The key here is to get them to engage with your page, and develop
relationships with them. Since Facebook is an online platform where
people go to socialize, ensure that it is an exciting experience for
them to go to your page.
Tip #2: Increase Your LIKES or Fans
Why is it desirable for your business for people to click LIKE on
your page? Every time you put fresh information on your page, each
person who LIKED your page will see the post on their newsfeed.
Therefore, if two thousand people LIKED your Facebook page, there is a
potential of up to two thousand people to see your post, and
potentially create a viral effect.
Tip #3: Use Facebook Advertisements
You can spread the word of your page and increase the number of Likes
to your page by using Facebook Advertisement (Ads). Facebook Ads are
quite different from Google Adwords. With Facebook, it is easier to
target a specific demographic audience. A crucial feature of a Facebook
ad is the graphic or picture used in the advertisement. It is essential
to select an image that will draw the attention of people, which
encourages them to see your advertisement and click on it.
To achieve success with your ad, you should target your possible
viewers, and you can use the services of a website like Quantcast.com to
access the demographics of the types of people who may be interested in
your particular product.
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website   Facebook Marketing Campaign |
Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Re: Social Media Marketing - Corporate Vs. Small Business
- Hi Jeff,
A technique that I consider to be "Social Media Marketing" would be when a brand creates a profile on Facebook and then begins adding people they found in related groups as "friends". For instance, Prince Tennis requested to become friends with me because they saw that I had joined a Facebook group supporting their products. By adding me and other consumers as friends on their Facebook profile, Prince Tennis is able to market directly to its target audience.
I've also seen record labels do the same for their music artists.
Re: Social media question
- Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Facebook and Business
- While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact.
As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc.
People linked up with them will now start pouring into your content.
Re: Facebook Advertising?
- Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising.
Consider these ideal scenarios:
You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below)
There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing.
An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
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