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3 Tips to Generate Business on LinkedIn
| Guest post by: Kris De Leon |
Article Overview: While Facebook and Twitter have been regarded as great marketing tools for the B2C market, business owners and corporate executives have cited LinkedIn as valuable to their B2B marketing efforts. Here are 3 great tips on using LinkedIn as a marketing tool for your business.
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3 Tips to Generate Business on LinkedIn
While Facebook and Twitter have been regarded as great marketing
tools for the B2C market, business owners and corporate executives have
cited LinkedIn as valuable to their B2B marketing efforts.
Here are 3 great tips on using LinkedIn as a marketing tool for your business.
Tip #1: Create compelling content for your target market
There is a saying that goes, “Content is King”. Your potential
customers are searching online for solutions to their problems. When
you’re crystal clear on your target market, focus your efforts on
understanding the needs of your market, and identify creative or
innovative solutions that solve their problems. Your content should
deliver these solutions and can come in any number of forms, such as
articles, videos, blog posts, reports, white papers, power point
presentations, case studies, and webinars.
For example, if you own an accounting business, you may identify that
one of your target market’s greatest needs is determining ways they can
reduce the amount the pay in taxes. If you’re providing this type of
service to small business owners, you could write an article or blog
posts that gives them tips on where they can save on their taxes.
If you’re more comfortable with videos than writing articles or blog
posts, you can speak in front of a video camera and talk about tips or
advice on saving on their taxes. You can post this video on YouTube, tag
it with the appropriate keywords, and write down the link. Whether by
articles or video, you are providing valuable information to the
business owner that can help them with their business.
Tip #2: Join relevant groups and participate in the discussions
Once you have identified your target market, search and join relevant
groups where your target market can be found. If your business provides
a product or service that targets real estate agents, you can type into
the search the keyword “real estate”, and the search results will show
all the groups relevant to that keyword. LinkedIn usually sorts its
results based on the number of people who are members of the group, from
the highest to the lowest.
If you are looking to geo-target your search so that you find groups
relevant only to your local market, you can specify your search term
even further and add the city or location to your search. For example,
if you are based in Las Vegas and want to target real estate agents in
Las Vegas, you can enter the search term “real estate Las Vegas”.
Once you have identified the target group, join that group and start
participating in the discussions. If you followed tip #1, you can post
your valuable content, such as your articles and blog posts, into the
discussion board and provide a link back to your site. Keep in mind not
to pitch or sell your business. The discussion boards are there
primarily to provide valuable content to the group members. Some group
admins are strict and may remove any members from the group who are
posting any “spam” or “pitchy” material.
Also take a look at what’s being posted in the discussion boards, and
take some time to post comments on those discussions. This is a perfect
opportunity to add value to the discussion, and you can even provide a
link to your site after you have provided some valuable information.
Tip #3: Connect with members of the group
Search the profiles of the group members. If you come across a
profile that may potentially be a great contact for your business, send
that person a private message and ask to connect. Keep it conversational
and do not start selling your product or service. For example, you can
keep it simple and ask, “I saw that we’re both members of the (insert
name) Group. Just thought I’d reach out and see if you’d like to connect
and exchange ideas. Let me know if you’re interested.” If they reply
back with a yes, send them a connection request right away.
Once you’re connected, continue the conversation and ask them how
their business is going. From this point, you’ll have the opportunity to
engage with them and find out more about their needs. The key here is
to build a relationship of trust and credibility, and once you have done
this, you will know when it is the right time to promote your product
or service.
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Article Tags: generate business on LinkedIn, LinkedIn for small businesses, LinkedIn marketing, online marketing, small business marketing, social marketing, social media marketing, social media strategy, viral marketing
Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website   Facebook Marketing Campaign |
Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Re: On Which Social Media Sites Are You Most Active?
- I'd be curious to hear how you guys use LinkedIn. I have close to 3,000 connections and never use it.
I've been told the secret is to use groups (which I don't) so I'd love to hear how you guys are benefiting from LinkedIn.
Re: Twiiter an sales
- [quote="soldlab":1ycb8vnm]I guess though LinkedIn is better for actual leag generation and personal contacts. What do you think?[/quote:1ycb8vnm]
I've had a lot more success (thus far) with Twitter than LinkedIn or Facebook.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Helping a Grade 5/6 student make money fast
- 1,Let him create a blog using wordpress.
2.Post topics that student like him are happy about
3.Put adsense on it
4. Generate advert from his school business
If he did it well in few months , he will be earning money to take care of his need
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