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3 Ways to Drive More Traffic to Your Facebook Page
| Guest post by: Kris De Leon |
Article Overview: With over 750 million users globally on Facebook, there are great opportunities to connect with people who can potentially use your products or services. The advantage with Facebook is that you can create a marketing campaign that targets a specific demographic audience. There is also a huge potential for your Facebook Page to go viral, especially when your Fan base likes your content and ends up sharing your content with their followers.
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Free Download - Winning Market Share in a Tough Economy By Kris De Leon |
3 Ways to Drive More Traffic to Your Facebook Page
With over 750 million users globally on Facebook, there are great
opportunities to connect with people who can potentially use your
products or services. The advantage with Facebook is that you can create
a marketing campaign that targets a specific demographic audience.
There is also a huge potential for your Facebook Page to go viral,
especially when your Fan base likes your content and ends up sharing
your content with their followers.
Once you have set up your Facebook Page and have clearly identified
your target market, the next step is to drive your targeted audience
over to your Page and get them to Like your Page. Here are three
suggestions on how to drive traffic.
#1: Use Facebook Advertising
Use Facebook advertising to direct people to your Facebook Page. One
of the biggest benefits of Facebook Advertising is that you can specify
your target audience. You can specify the profiles you want to target
based on their geographic location, interests, connections, education,
and age range.
Since your ad is targeting your specified audience, the person likely
to click on your ad is highly likely interested in your product or
service. This increases the chances of more leads converting into sales.
Similar to Google Adwords, you only get charged based on the number
of clicks you get on the ad. You also have the option of getting charged
based on the number of times your ad shows up, which is often called
cost per impression.
#2: Guest Blogging
When you know your target audience, research the blogs in that niche
that have a large following. Connect with the owner of the blog, and
start to develop a relationship. Before asking if you can post on their
blog, do something for them first, such as offering to post their
material on your Facebook page and promote to your own followers.
Focus on developing a great relationship with these bloggers, and
show them what value you can provide to their audience. Once you do
this, you can now ask to guest post on their blog, and provide a link
back to your own Facebook page. You can also link them back to your
website to increase your business’s exposure. If they also have a
Facebook Page with a large fan base, you can also link back to your Page
from there. This is a great way to leverage off a blog that already has
a large following in your niche.
#3: Integrate With Other Social Media Campaigns
Use your other social media profiles to build up your target
audience. For example, you can proactively build a targeted following on
Twitter, and then link them to your Facebook Page. Provide your
followers with an incentive to Like your Page, such as entry to contests
and sweepstakes, giveaways, and special promotional offers. You must
provide them with something interesting in order for them to visit your
Page.
In addition to Twitter, you can create videos and post them on
YouTube, and then link the viewer back to your Facebook page. Your
videos should provide value content to your target audience. You can
also write articles tailored to your niche, and post them in article
directories such as Evan Carmichael, Ezine Articles and Go Articles, and then link them
back to your Facebook Page.
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Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website   Facebook Marketing Campaign |
Related Forum Posts
Re: Are you going to use Facebook Timeline?
- Hi apu,
I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page.
Share your Experience!
Facebook Fan Pages
- I have a Facebook Fan Page for my business, Solo-E.com. But my efforts at really getting it going (getting new fans, promoting discussion/interaction, etc.) have been, I'll admit, half-hearted.
The biggest reason? I hardly ever visit the fan pages of other solo entrepreneurs, even those that I hugely admire.
How about you? Do you regularly visit fan pages? What draws you to them, if you do visit?
If you do have a Fan Page, what has your experience been with making it successful? How do you even measure that success??
Re: What are your May Goals?
- Thanks Evan!
I just changed one of my business goals from setting up a video site on Traffic-Geyser to:
"Set up a newsletter email series (let's say 10 messages) on Get Response..."
I reviewed Traffic Geyser in the latest episode of "David's Den" on my blog (see sig file), included an excellent video review of Traffic Geyser by John Detlif and decided against taking that particular project any further.
Still lots to get done!
Re: Facebook -- personal vs. business?
- [quote="DaveGilbert":p04ea6ji]Facebook use to be a good resource however they have clouded the sites usefulness by allowing too many games on there, these days it is more of a gamers forum than a social site or a business venue[/quote:p04ea6ji]
Dave,
I think it may depend on who your Facebook Friends are. I have plenty of friends who seem to game...but they don't post it on their profile (or at least it doesn't appear in my newsfeed). However they do generate useful business discussions on Facebook that I participate in. Not advertising or even as formal as a blog (which are already quite informal, in my opinion, compared to articles for instance), but business mixed with the personal discussion that I, as a solopreneur, find useful.
[quote="Mal Tindle":p04ea6ji]If I could go back to Facebook and register separately I would do it but as you say I don't think that is possible.[/quote:p04ea6ji]
Mal,
You *can* create a fan page for your business, separately from your personal profile. I know many folks who have both and direct business folks to their page, myself included. They also have had success driving traffic to their fan page with Facebook Page Ads; and from there driving fans to their blog, etc. No formal study, just my anecdotal observations...
Page Rank Changes
- Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time.
Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
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