|
|
Like this article? PLEASE +1 it! |  |
|
5 Creative Ways to Increase Engagement With Your Facebook Fans
| Guest post by: Kris De Leon |
Article Overview: Now that you’ve driven targeted traffic to your Facebook Page, the next step is to keep them interested in your Page by coming up with creative and fun ways to engage with them. The goal here is get them to like, share and comment on your posts. Here are 5 ways you can increase your fan engagement.
 |
Free Download - Winning Market Share in a Tough Economy By Kris De Leon |
5 Creative Ways to Increase Engagement With Your Facebook Fans
Now that you’ve driven targeted traffic to your Facebook Page, the next step is to keep them interested in your Page by coming up with creative and fun ways to engage with them. The goal here is get them to like, share and comment on your posts. Here are 5 ways you can increase your fan engagement.
#1) Post Mixture of Pictures and Videos
Find a mixture of pictures and videos that are interesting to your target audience. If you run a food catering business, for example, you may want to post some pictures of food items or cuisine that may be of interest to your audience. Post a picture of a cuisine, and ask your audience what they think about that item. Try posting a video that provides your audience advice on what to look for when evaluating catering companies. The key here is to provide valuable pieces of information to your target audience.
#2) Question of the Day/Poll of the Day
Use the Questions feature on your Facebook Page to ask questions you want your target audience to answer. This also provides a great opportunity to do some market research. Post the question, and then give your audience a couple of answers to choose from. You can even leave an option where they can input their own answer if none of the choices relates to them. This is a great way of learning what your audience likes or dislikes.
#3) Fan of the Week
Your Facebook Page should be dedicated to your fans, rather than using it primarily to promote your business. Your business is there to solve their needs or provide them with some kind of incredible experience. Why not honor your fans who participate the most on your Page, and give them some exposure. Go to the Fan of the week apps page for additional resources on how to you can pick your fan that participates the most. Think of some creative ways to give them recognition. Check out Zappos’s Page – they honor their fan of the week by putting that fan’s picture on their Page profile pic.
#4) Fill in the Blank
This is a great way to get your audience to share their thoughts on a particular subject. Think of something creative where you’d like people to “Fill in the Blank”. For example, can you post “Fill in the Blank: The last book I read that helped me grow my business was __________” This is a fun activity that gets people to share their thoughts on your Page’s wall.
#5) Contests, Giveaways, Drawings
This is another fun way to get your audience to participate on your Page. I’ve seen some companies give away items ranging from iPads to gift certificates. Do something creative that will get your audience to participate. For example, if you’ve just created a product and are ready to launch it, you can promote a contest where you’re giving away 5 of these products for free. When running a contest, Facebook requires you to use an App, so check out the contest apps page additional resources.
Always remember to test out which method gives you the most shares, likes and comments. This will give you an idea of what type of content your audience cares about and keeps them engaged on your Page.
Variety is the spice of Facebook life
How Businesses Should Be Using Facebook Timeline
5 Ways to Generate Leads on Facebook for Your Affiliate Business
Facebook Fans & Likes for your Online Business
Personal Branding Tips: Make Facebook Fun
10 Reasons Why Your Small Business Needs A Facebook Fan Page
Social Media – More than a tick in a box
Can companies make productive use of Facebook?
Social Media Marketers: How to Prepare for the New Facebook Changes
Using Social Media Marketing to Build Small Business Relationships
Facebook Marketing Tips and Techniques
3 Simple Facebook Marketing Tips to Keep in Mind
WAY SMART Goals Expand into Social Media Marketing
Five Tips for Marketing Your Book on Facebook
How to Create Facebook fan pages
Affiliate Marketing Business: Tips To Multiply Your Earnings
Grow Your Facebook Fan Page With Free Samples
How To Use Facebook For Business | 6 Powerful Tips!
Using Facebook Places to Connect Fan Pages
Offering Free Samples On Facebook For Retail
Referred by: http://www.AndyAcci.com
|
About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website   Facebook Marketing Campaign |
Related Forum Posts
Re: Twitter vs Facebook
- I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.)
You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
Evan's Engaged! Congrats!
- CONGRATS! on the Engagement!
Re: Social media question
- Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising?
- Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising.
Consider these ideal scenarios:
You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below)
There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing.
An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline?
- Hi apu,
I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page.
Share your Experience!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Best Automated Forex Trading Strategy
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Coaching Tip: Identify Your Core Values
Paint A Word Picture - Excite Your Customer
How do I finance a franchise?
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.