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5 Twitter Marketing Tips to Grow Your Fan Base



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Winning Market Share in a Tough Economy - By Kris De Leon

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Twitter has great potential as a marketing tool, especially since it doesn’t cost a thing if you do it properly. Compared to other social networks, Twitter marketing can be utilized to target distinct groups. Here are some tips and tactics to boost your marketing efforts.

Tip #1: Clarify Who Will Be Your Target Market With Marketing On Twitter

Ensure that you know your desired target audience before you begin using Twitter to construct your presence online. This is a crucial factor to using Twitter. Your target market would be like-minded people who have the same interests depending on your business.

Tip #2: Begin Getting Followers on Twitter

A great way to get followers would be to track highly influential people within your target audience. Twitter Grader or Klout are examples of tools that can be used to instruct you in doing this. For marketing on Twitter, quantity is very critical, similar to making a fan base on Facebook or an email list. When you have many followers, be extremely resource when communicating with these followers as you are unable to communicate with each person on a personal level.

Tip # 3: Share Information from Other Influential Tweeters and Bloggers

When you come across some fantastic information from other bloggers and Tweeters that are relevant to your target market, go ahead and share it. This is an excellent method of earning trust and increasing the value to your followers.

Tip #4: Utilize Marketing on Twitter as Your Own Personal Focus Group

Twitter can be utilized as an excellent listening post regarding your items and services. It can be utilized to get immediate feedback on issues. There are businesses that pay huge sums of money to receive opinions from their customers, however through the use of Twitter, this can be done free of cost.

Tip #5: Tweet Fun Stuff to Boost Your Marketing on Twitter

The majority of people that keenly follow Twitter do so to keep abreast of the most current news in a low profile way. You can begin to lose followers if you tweet only business. Mixing it up is important. Once you say something that is “totally out there” or something funny, you can capture their attention. The main point is to ensure your followers stay entertained while giving them the information they require.

Utilizing marketing on Twitter to promote your company on Twitter is an extremely valuable tool when accurately done. It can be used to build a strong presence online and bring a huge amount of traffic to your services, items and websites.


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Free PDF Download
Winning Market Share in a Tough Economy - By Kris De Leon

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About the Author: Kris De Leon

RSS for Kris's articles - Visit Kris's website
I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success.

Here are some of the challenges and problems I help solve for entrepreneurs and small business owners:

- Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them
- Help them to drive targeted leads to their online profiles
- Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers
- Help them convert their followers into paying customers, and get their followers to spend with them time and time again.
- Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results

Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K.

I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI.

Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers.

Click here to visit Kris's website.
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