7 Ways to Drive Traffic to Your Blog

Guest post by: Kris De Leon
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Winning Market Share in a Tough Economy - By Kris De Leon

Now that you created some amazing content for your blog, are you feeling a bit stuck on how to get the right people to look at your blog post? It can be frustrating when you spend a great deal of time writing that ideal article, but are having a hard time figuring out how to get the right people to look at what you wrote. Here are 7 ways you can drive traffic to your blog, and get the right audience to become avid readers. 1) Submit your article to one or more of the major article directories

If you wrote a value-driven article that provides solutions to your target audience, you can submit your article to one of the major article directories such as Ezine Articles, Go Articles, and Articles Base. Some of these article directories have a strict minimum word count, which often starts with a minimum of 400 words.

By posting several articles in these directories, you position yourself as the expert in your field, and you can redirect people to your blog by providing links at the end of each article to find out more about you. You can also tag your articles with the appropriate keywords so that your articles show up on the search results when people are looking for your type of information.

2) Submit your blog post to social bookmarking sites

Social bookmarking sites are great places to post relevant content within your niche. It’s a way for Internet users to organize, store, share and search for “bookmarks” of various resources that can be found online. If your blog addresses a particular topic that your niche audience finds valuable, you can share your blog on these social bookmarking sites so that other people can find it.

Popular social bookmarking sites include Delicious, Stumbleupon, Digg, and reddit. Make sure to tag your blog post with the appropriate keywords so that your post can be found when people are searching for your topic. Since these social bookmarking sites have a high volume of traffic, they can also assist with boosting your search engine rankings, thereby increasing the chances of your blog being found online.

3) Guest post on another blog

Research your niche and find blogs that have a high volume of traffic. You can find these blogs by searching on popular keywords in your niche, and checking out the blogs that rank on page one of Google. Connect with these blog owners and start developing relationships with them.

Before asking if you can post on their blog, do something for them first, such as offering to post their material on your blog. Focus on developing a great relationship with these bloggers, and show them how your blog can provide value to their audience. Once you do this, you can now ask to guest post on their blog, and provide a link back to your own blog. This is a great way to leverage off a blog that already has a large following in your niche.

4) Link your social media profiles to your blog

When you’ve posted your content on your blog, make sure to link that post across all your social media profiles. Your blog content should be posted on Facebook and Twitter, and also LinkedIn if you have a profile there. By posting your blog on your social media profiles, your friends and followers will see it, and if they like it, they will share your content with the people in their network. This creates a viral effect, exposing your content to a larger audience. In addition to each individual post, make sure that the link to your blog is clearly visible from your profile information, so people who see your profile can easily be directed to your blog.

5) Integrate your blog with your website

If you’re an entrepreneur or business owner, and you have a business website, make sure to post a link to your blog from your website. It’s a very simple process to add that link, and it allows you to leverage the traffic that’s already coming into your business website.

6) Comment on other people’s blogs

Check out other blogs in your niche, and read their posts. Pay very close attention to those blogs that have a high volume of traffic, along with the posts that have a high number of comments. After reading their content, post your own comment and include a link back to your blog. Make sure that your comment contains valuable thoughts and insights, and that it contributes to the discussion. Otherwise, some people may view it as spam, and the blog owner may remove your comment. When other people see that you’re providing valuable insights, they may be encouraged to check out your blog through the link you provided.

7) Create a video, and drive them back to your blog

After posting your content, create a very simple video, which describes what your article is all about. It doesn’t have to be long, but provide just enough interesting information that gets your potential reader excited to check out your blog. Once you have created the video, upload your video to the sharing sites like YouTube and Viddler. Tag your video with the right keywords so that your video can come up in a search. Once you’ve uploaded your video, make sure that your video links back to your blog.

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Free PDF Download
Winning Market Share in a Tough Economy - By Kris De Leon

About the Author: Kris De Leon

RSS for Kris's articles - Visit Kris's website
I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success.

Here are some of the challenges and problems I help solve for entrepreneurs and small business owners:

- Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them
- Help them to drive targeted leads to their online profiles
- Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers
- Help them convert their followers into paying customers, and get their followers to spend with them time and time again.
- Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results

Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K.

I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI.

Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers.

Click here to visit Kris's website.

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