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Check for Consistency - It's How the Tortoise Beat the Hare
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| Guest post by: Kris De Leon |
Article Overview: Remember Aesop’s fable of The Tortoise and The Hare? Both were in a race, and the hare dashed off to an incredible start. He became complacent, and even arrogant to the point where he took a nap, thinking that he could wake up and still beat the tortoise. When the hare woke up, he dashed as fast as he could to the finish line only to find the tortoise celebrating victory.
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Check for Consistency - It's How the Tortoise Beat the Hare
Remember Aesop’s fable of The Tortoise and The Hare? Both
were in a race, and the hare dashed off to an incredible start. He became
complacent, and even arrogant to the point where he took a nap, thinking that
he could wake up and still beat the tortoise. When the hare woke up, he dashed
as fast as he could to the finish line only to find the tortoise celebrating
victory.
As an entrepreneur, you may feel a bit intimated by your
competition when they seem to have an explosive start, just like the hare.
However, my mentor told me that there is one principle anyone can follow if you
want to win anything, including beating your competition who may have more
experience and higher skill level than you. That principle is consistency.
There are many entrepreneurs who start off explosively. They
seem to taste a lot of success early on and may sometimes brag about their
accomplishments, which could frustrate their competitors who may not have had
such a strong start. For whatever reason, however, they may lose their
intensity and commitment after a while. Meanwhile, the other entrepreneurs, who
may not have had a strong start, would start catching up and eventual overtake
the guy who had the explosive start, just like how the tortoise overtook the
hare. The main discipline they practiced was consistency.
Inconsistency is one major killer of dreams, and it’s
perhaps the main reason why many people fail to achieve their goals. They spend
a great deal of time planning and executing, but when they lack consistency,
things start to fall apart. People show inconsistency when they start slacking
off and become complacent when they rest on their laurels. Others perhaps feel
burnout or exhaustion because they expended all their energy in the beginning
and did not factor in a time period for proper rest.
If you want to succeed and win the game, stay consistent. If
you are making 5 prospecting calls a day, don’t stop when one of your calls
converts into business. Sure, take a few moments to savor the victory, but
don’t celebrate by slacking off and putting off those prospecting calls for a
few weeks. It’s hard to get back into your rhythm, and you lose the results
those few weeks could have produced. You would have also killed momentum, which
would take a lot of time, effort and energy to reproduce.
So don’t worry if your competition starts off ahead, and you
start to feel like you’re not accomplishing anything. What matters the most is
how you continue. If you stay consistent, just like the tortoise, you will beat
out your talented competition (the hare) in the long run.
Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success. Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website Facebook Marketing Campaign |
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