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How to Create & Profit from Your Facebook Page
| Guest post by: Kris De Leon |
Article Overview: Facebook now has over 750 million active users and is the 2nd most visited site in the world after Google. Given these facts, Facebook offers a huge potential to profit and grow your business, and it’s free to create your business page. A Facebook business page, sometimes called a fan page, is more than just another way to connect with prospects and customers online. Your business page can drive more traffic to your company website, build your e-mail list, announce special offers and promotions, provide value and improve your relationships with your prospects and customers. As business pages are public, you can communicate directly with the people who “like” your page. When a person joins your business page, it is published in their News feed so all their friends can see, giving it a viral quality.
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Free Download - Winning Market Share in a Tough Economy By Kris De Leon |
How to Create & Profit from Your Facebook Page
Facebook now has over 750 million active users and is the 2nd most
visited site in the world after Google. Given these facts, Facebook
offers a huge potential to profit and grow your business, and it’s free
to create your business page.
A Facebook business page, sometimes called a fan page, is more than
just another way to connect with prospects and customers online. Your
business page can drive more traffic to your company website, build your
e-mail list, announce special offers and promotions, provide value and
improve your relationships with your prospects and customers. As
business pages are public, you can communicate directly with the people
who “like” your page. When a person joins your business page, it is
published in their News feed so all their friends can see, giving it a
viral quality.
The following outlines five steps required to create and profit from a
Facebook business page. This assumes that you already have a Facebook
account. If you do not, you’ll need to register – it’s free.
Step 1 – Define your Facebook Page’s Goals and Purpose
Ask yourself, “What do you want to accomplish with your Facebook
page?” The ideal is to use your Facebook page to generate revenue and
grow your business. Since there are many ways to accomplish that, a
better question to ask is, “How do you want to use your Facebook page to
grow your business?”
You don’t need to know the answer right now, but it’s important to
have a direction and goal before creating your page. Some examples of
goals can include traffic generation and building a community of loyal
prospects and customers.
Step 2 – Identify and Research Your Audience
Now that you’ve brainstormed your goals, you want to make sure your
audience is represented on Facebook before you create your page. Take a
few minutes to jot down your target audience. Then spend some time on
Facebook making sure they’re present and that your efforts will be
profitable. You can do so by checking out groups, or other fan pages,
that are relevant to your niche market.
Step 3 – Plan your Facebook Page
Once you know your goals for your page and you’re comfortable that
you have an audience, the next step is to plan the look of your Facebook
page. You can create a number of tabs, each designed to help you
achieve your goals. For example, a Welcome tab is a common choice for
any successful Facebook page. You can adjust your settings so that’s the
first page anyone sees when they come to your Facebook page. Other tab
options include video, e-mail opt-in tab, and reviews.
As you’re planning your Facebook business page, consider what content
you can offer that will provide the most value to your prospects and
visitors. You can provide content that is relevant to your industry and
motivates people to interact and take action.
Step 4 – Create Your Facebook Page
Visit Facebook
to create your page, and follow the instructions on setting up your
profile. Once you have created your Facebook fan page, you will need to
add photos and information in order to make it attractive to users.
Since you’ve already planned your page, adding the tabs you want your page to display should be fairly straightforward.
Step 5 – Maintain your Facebook Page
Your work isn’t done once you’ve launched your page. In order to make
it a profitable success, you need to network and connect with relevant
people. Share links from your fan page on your profile, and invite
friends, prospects and connections to become fans. Promote your Facebook
page on your email signature, website and other social networks to
which you belong. Integrate your business page into your existing
marketing tactics and strategy.
To generate interest in your page, post links, create discussions,
publish pictures and content. Finally, analyze your Facebook stats, such
as the number of interactions you have had with fans each day or week,
the number of comments you had on your posts, and the demographics of
your fans. Make sure to compare these statistics with your sales
figures, so you can calculate your conversion rates and measure results.
Good luck with your Facebook business page, and go out there and
connect with your target audience. Profits will naturally result from
your dedicated efforts.
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Article Tags: facebook marketing, generating leads online, increase customer base, online lead generate, online marketing, social marketing, social media marketing, social selling, viral marketing
Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website   Facebook Marketing Campaign |
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Re: Are you going to use Facebook Timeline?
- Hi apu,
I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page.
Share your Experience!
Facebook Fan Pages
- I have a Facebook Fan Page for my business, Solo-E.com. But my efforts at really getting it going (getting new fans, promoting discussion/interaction, etc.) have been, I'll admit, half-hearted.
The biggest reason? I hardly ever visit the fan pages of other solo entrepreneurs, even those that I hugely admire.
How about you? Do you regularly visit fan pages? What draws you to them, if you do visit?
If you do have a Fan Page, what has your experience been with making it successful? How do you even measure that success??
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Re: Facebook -- personal vs. business?
- [quote="DaveGilbert":p04ea6ji]Facebook use to be a good resource however they have clouded the sites usefulness by allowing too many games on there, these days it is more of a gamers forum than a social site or a business venue[/quote:p04ea6ji]
Dave,
I think it may depend on who your Facebook Friends are. I have plenty of friends who seem to game...but they don't post it on their profile (or at least it doesn't appear in my newsfeed). However they do generate useful business discussions on Facebook that I participate in. Not advertising or even as formal as a blog (which are already quite informal, in my opinion, compared to articles for instance), but business mixed with the personal discussion that I, as a solopreneur, find useful.
[quote="Mal Tindle":p04ea6ji]If I could go back to Facebook and register separately I would do it but as you say I don't think that is possible.[/quote:p04ea6ji]
Mal,
You *can* create a fan page for your business, separately from your personal profile. I know many folks who have both and direct business folks to their page, myself included. They also have had success driving traffic to their fan page with Facebook Page Ads; and from there driving fans to their blog, etc. No formal study, just my anecdotal observations...
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