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How to Follow Up When Prospecting Into Your Network Marketing Business
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| Guest post by: Kris De Leon |
Article Overview: Successful network marketers know how to follow up because they understand that it is important to cultivate relationships with prospects before converting them into customers or new distributors. When you learn how to follow up, you will start cultivating relationships.
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How to Follow Up When Prospecting Into Your Network Marketing Business
Successful network marketers know how to follow up because
they understand that it is important to cultivate relationships with prospects
before converting them into customers or new distributors. When you learn how
to follow up, you will start cultivating relationships.
Unless the prospect tells you “No, I’m not interested, and
do not contact me ever again,” you should always follow up with the prospect at
some point. Most successful network marketers will say that it is quite rare to
make a sale or sponsor a distributor from the first contact. They often find
that success occurs anywhere between seven and ten contacts, so they learned
many ways on how to follow-up.
If you talked to a prospect by telephone or met face to
face, and they tell you that they are not interested, you can ask, “Would it be
all right if I follow up with from time to time in the event you change your
mind?” Your prospect will most likely say yes in this circumstance. Set up a
time to follow up at least once a month, and keep following up. The timing may
not be right for now, but perhaps down the road, the timing could be perfect
when their circumstances change.
When you follow up, you expose the many benefits of your
business opportunity, product or services. The prospect may not have
experienced a need the first time you presented the opportunity, but that need
could develop over time. Or perhaps when you mention a benefit, the prospect
might realize there is a certain need. The only way you are going to find out
that need is through following up continuously, until they tell you “Don’t
contact me anymore.” Ask them questions about how things are going for them
with their career or what steps they are taking to ensure they are financially
secure. Perhaps you may uncover that they need a plan B, and may see more of a
need for your opportunity. Always think of yourself as a problem solver in this
industry.
Here are a few techniques on how to follow up with a prospect:
Send an email – When you are prospecting, always ask your
prospects and customers for their e-mail address, and ask for their permission
to send follow-up emails. You can set up an autoresponder service like AWeber
or Get Response, where you have automated e-mail messages following up with the
prospect spread over set intervals of time. Make sure to ask their permission.
If not, you will be guilty of spamming, and that will surely destroy rather
than build relationships with prospects.
Place a phone call – Call your prospect after a specified
interval, and say that you’re just checking in to see if they are interested in
hearing more about their product or business opportunity. If they’re not
interested, make sure to ask for permission to keep in touch with them.
Always remember to follow up, but make sure that you ask for
their permission to do so. By following up, you will develop a relationship
with the prospect, and always put their needs ahead of yours.
Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success. Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website Facebook Marketing Campaign |
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