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How to Properly Develop Relationships Using Social Media
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| Guest post by: Kris De Leon |
Article Overview: How many times have you cringed after receiving a message from someone you just connected with immediately pitching his or her opportunity? We’ve all heard them tell you that they have the best compensation plan, they’re going to be the next billion-dollar company, and that their juice, lotion or potion is the cure for cancer. They even create a sense of urgency by telling you that if you don’t sign up by midnight, you’ll lose out on a once in a lifetime opportunity. Sound familiar?
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How to Properly Develop Relationships Using Social Media
How many times have you cringed after receiving a message
from someone you just connected with immediately pitching his or her
opportunity? We’ve all heard them tell you that they have the best compensation
plan, they’re going to be the next billion-dollar company, and that their
juice, lotion or potion is the cure for cancer. They even create a sense of urgency by telling you that if
you don’t sign up by midnight, you’ll lose out on a once in a lifetime
opportunity. Sound familiar?
Like most of you, I get annoyed when people start pitching
the opportunity from the get-go without even finding out more about me, what my
needs are, and how things are going. This is a sure-fire way to lose any
credibility you have with your new contact. So for those who are new to using
social media as a way to start building relationships with strangers, here are the
steps I recommend.
Step One: Join a group where you think your prospects might
be members. There are dozens of groups on Linked In, and probably hundreds, if
not thousands of groups on Facebook, related to network marketing. If you’re
using Facebook, you could join Fan Pages of industry icons, such as Mike
Dillard and Robert Kiyosaki, where you’ll find a few thousand like minded
individuals who are members of those fan pages.
Step Two: On Facebook, send a friend request, and write a
short message why you want to connect, such as “I noticed that we’re both fans
of Mike Dillard, so I thought I’d reach out and ask if you are interested in
connecting to exchange ideas.” If you are connecting on Linked In, I suggest
sending them a message first and asking for their permission to connect. If you
send invitations right away, and you receive a number of “Don’t know”
responses, Linked In may block your ability to send invitations directly.
Step Three: After they approve your request, send your new
contact a message telling them “Thanks for adding me, and looking forward to
sharing ideas with you.” That’s when you can start getting to know them. You
can ask them what they do, how long they have been doing it, and/or how their
job situation has been affected by the economic crisis. You get the picture. Offer
to help them in anyway you could. You could ask them what their goals are for
the year, and offer to help them achieve those goals. This is when you start
the relationship building process. Offer to chat with them by phone or Skype
and start getting to know your contact.
The overall key is to build relationships and trust with
your new contact. This takes time, but eventually they will get to like you and
consider you as a trusted advisor.
Give them advice and suggestions whenever it’s appropriate. Once they
start feeling your excitement and energy, there may come a time when they start
asking you about your business. This is probably an appropriate time to talk
about your opportunity, and hopefully, they join your business because they
really enjoy working with you.
Referred by: http://www.AndyAcci.com
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About the Author: Kris De Leon RSS for Kris's articles - Visit Kris's website I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success. Here are some of the challenges and problems I help solve for entrepreneurs and small business owners: - Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them - Help them to drive targeted leads to their online profiles - Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers - Help them convert their followers into paying customers, and get their followers to spend with them time and time again. - Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K. I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI. Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers. Click here to visit Kris's website Facebook Marketing Campaign |
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