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How to Properly Develop Relationships Using Social Media

Guest post by: Kris De Leon

Article Overview: How many times have you cringed after receiving a message from someone you just connected with immediately pitching his or her opportunity? We’ve all heard them tell you that they have the best compensation plan, they’re going to be the next billion-dollar company, and that their juice, lotion or potion is the cure for cancer. They even create a sense of urgency by telling you that if you don’t sign up by midnight, you’ll lose out on a once in a lifetime opportunity. Sound familiar?

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How to Properly Develop Relationships Using Social Media

How many times have you cringed after receiving a message from someone you just connected with immediately pitching his or her opportunity? We’ve all heard them tell you that they have the best compensation plan, they’re going to be the next billion-dollar company, and that their juice, lotion or potion is the cure for cancer. They even create a sense of urgency by telling you that if you don’t sign up by midnight, you’ll lose out on a once in a lifetime opportunity. Sound familiar?

Like most of you, I get annoyed when people start pitching the opportunity from the get-go without even finding out more about me, what my needs are, and how things are going. This is a sure-fire way to lose any credibility you have with your new contact. So for those who are new to using social media as a way to start building relationships with strangers, here are the steps I recommend.

Step One: Join a group where you think your prospects might be members. There are dozens of groups on Linked In, and probably hundreds, if not thousands of groups on Facebook, related to network marketing. If you’re using Facebook, you could join Fan Pages of industry icons, such as Mike Dillard and Robert Kiyosaki, where you’ll find a few thousand like minded individuals who are members of those fan pages.

Step Two: On Facebook, send a friend request, and write a short message why you want to connect, such as “I noticed that we’re both fans of Mike Dillard, so I thought I’d reach out and ask if you are interested in connecting to exchange ideas.” If you are connecting on Linked In, I suggest sending them a message first and asking for their permission to connect. If you send invitations right away, and you receive a number of “Don’t know” responses, Linked In may block your ability to send invitations directly.

Step Three: After they approve your request, send your new contact a message telling them “Thanks for adding me, and looking forward to sharing ideas with you.” That’s when you can start getting to know them. You can ask them what they do, how long they have been doing it, and/or how their job situation has been affected by the economic crisis. You get the picture. Offer to help them in anyway you could. You could ask them what their goals are for the year, and offer to help them achieve those goals. This is when you start the relationship building process. Offer to chat with them by phone or Skype and start getting to know your contact.

The overall key is to build relationships and trust with your new contact. This takes time, but eventually they will get to like you and consider you as a trusted advisor. Give them advice and suggestions whenever it’s appropriate. Once they start feeling your excitement and energy, there may come a time when they start asking you about your business. This is probably an appropriate time to talk about your opportunity, and hopefully, they join your business because they really enjoy working with you.

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Home > Home-Based-Business > Kris De Leon > How to Properly Develop Relationships Using Social Media
Article Tags: business opportunity, entrepreneur, facebook, linked in, relationships building, social media
Referred by: http://www.AndyAcci.com

About the Author: Kris De Leon
RSS for Kris's articles - Visit Kris's website

I am the Founder and CEO of KDL Interactive LLC, a Las Vegas based online marketing consulting company. As a Social Media Strategist, my expertise lies in helping small businesses build their online presence and generate leads and customers through Facebook, Twitter, LinkedIn and Blogging. My blog, krisdeleon.com, is geared to help entrepreneurs and business owners overcome their challenges and achieve success.

Here are some of the challenges and problems I help solve for entrepreneurs and small business owners:

- Help them gain clarity on their target market and ideal customer profile, and making sure their marketing message is crystal clear to them
- Help them to drive targeted leads to their online profiles
- Help them create an engagement strategy that gets their followers to actively participate, and rave about their business to their network of followers
- Help them convert their followers into paying customers, and get their followers to spend with them time and time again.
- Help them measure the results of their online marketing and social media campaigns so that their time and money is best spent on activities getting them results

Prior to my career in online marketing and social media, I have strong international experience with a solid track record of building businesses in Japan and the U.K.

I graduated from the University of Pennsylvania in 2000, and have a strong passion for adventure travel and learning new cultures. I speak business-level Japanese after living over 5 years in Japan, and I am also a certified Scuba Diving Assistant Instructor with PADI.

Want to generate more customers and improve your bottom line? Grab your FREE copy of my E-book 5 Steps to Creating a Successful Facebook Marketing Campaign, and learn the proper way to build your fan base and convert them into paying customers.


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Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
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Re: Social Media Marketing Ignorance Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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