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Cutting Edge Marketing Strategies For Serious Entrepreneurs Today

Guest post by: Brigitte Mehr

Article Overview: In the dynamic age of Internet marketing there has never been so much change so fast in the field of Network Marketing and MLM and business in general.However, along came the internet and almost overnight businesses have transferred to the world wide web and the way we conduct business has been transformed forever.

Cutting Edge Marketing Strategies For Serious Entrepreneurs Today

In the dynamic age of Internet marketing there has never been so much change so fast in the field of Network Marketing and MLM and business in general.

Previously in MLM, businesses relied on old fashioned methods of marketing such as telephone, mail shots, meetings, face to face prospecting and even word of mouth advertising. These were effective to a certain degree but these methods were not efficient use of time and resources. Just think how long it takes to prospect on a 1 to 1 basis, even at 5 minutes per phone call that is only a maximum of 12 per hour and that does not take into account the human element of answering questions, sidetracked conversations, lack of posture. Which means that 5 minute calls are often 15 minute ones. Prospecting 'cold' leads was a very time consuming process and generally an unproductive process. How many of these 'cold' leads turned into customers and how much work did it take?

The use of mail shots and flyers were sometimes targeted but were more often 'shotgun' approaches. They were not targeted and they cost money to produce and more money to distribute (not very eco friendly either).

Home meetings again took ages to arrange and cost money to host and the turnout for them was often pitiful. People do not want to have to inconvenience themselves for something they are not 100% interested in or motivated by. Historically marketing was grouped alongside sales, the pitch was to 'sell' - to 'push' your products/services to the customer in the hope that some would buy.

However, along came the internet and almost overnight businesses have transferred to the world wide web and the way we conduct business has been transformed forever. Even so, the world wide web is a dynamic living breathing organism and it is constantly changing, evolving and growing and just keeping up with current trends can be stressful in its self.

Every business has now got a web presence or access to email. The web is instantly accessible, communication is instantaneous, we sort, search, select and find all that we need in just seconds. The decision making process has changed and we move faster than before. Marketing and attracting attention now has to be aimed at a window of just a few seconds whereas previously it might have been a minute or two.

In the early days of the internet it was just enough to have a company web site and email but as with any living organism evolution has taken place and now we need to use a variety of different methods of marketing using the cutting edge techniques of the day to attract and enable potential clients to find our site and to want to transact with us. Social media is now the 'hot' tactic for creating a strong presence. There is a sophisticated network of social media sites such as twitter.com, facebook, myspace, blogs, forums. There is so much content out in cyber space that in the click of a button you can find information on almost anything you like.

What was once a 'push' strategy to push customers into the sales process no longer works. There is too much competition and choice and prospects can now quickly and easily shop around. The consumer now has the power to seek out and choose as never before. The emphasis has now changed as they come to us. 'Attraction marketing' has been born. Businesses now have to offer value before a sale is made, the customer has the choice and why should they choose us rather than you? You have to attract customers to you and the upside to this for the 'seller' is that they no longer have to do all the selling and telling because once the client has been attracted they are already qualified and often ready to buy. By following the attraction path they have found the information they require and by the time they contact you they are presold and qualified.

Marketing on the internet is a whole new ball game, the rules may have changed but the opportunity just got bigger.

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Article Tags: cutting edge marketing, internet marketing, marketing strategies, mlm, network marketing, serious entrepreneurs
Referred by: http://jaykubassek.com



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