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6 ways to Generate Leads for Free (which techniques work and which ones don’t)

Guest post by: Kelly and Andrew

Article Overview: If you are a small business owner your main objective should be building the list of prospects you market to. The more people who are interested and in the know about your product, the more sales you are likely to make. Ideally you would like thousands of visitors to your website weekly.

6 ways to Generate Leads for Free (which techniques work and which ones don’t)

Obviously, if you are choosing paid advertising you would want to use the strategies that pay for themselves, for example, if an ad costs you $500 and you make a profit of $1500 from this method then it is working for you. Keep a lookout over the next few days for more articles on paid marketing strategies that are worth their money spent.

Here's a brief outlay of the more common types of free marketing strategies.

Email lists

There are various sites who offer you an email list for a small amount of money provided that you consent to receiving hundreds of emails from other people who have signed up for the same service. This is a great way to build up your email list, but i found that when you are receiving so many emails from so many people trying to sell you something you generally delete them before reading them. Who has the time to read hundreds of emails every day? So to me, this seems like a wasted effort.

Free Classifieds



A great way to get your website seen for free. Free classified sites target people who are searching what you are advertising and manually have to click on your ad to read what you are about. This is a great way to advertise for those who are on a low budget.

Content Placement



Another free means of advertising is offering quality content to readers by means of an article, video or press release. Make sure your content is relevant and helpful to the readers, this is a great way to bring you up in the organic listing of the search engines. With this type of marketing you really need to be consistent, adding fresh content on a regular basis.

Social Marketing



Social Sites are all the trend at the moment and if used correctly, they can be a huge benefit to your business when you are looking to generate leads. Try to devote your time to 1 or 2 sites where you can focus half an hour towards daily rather than join too many and have little time for each. Social marketing is about being social so you need to build a relationship with your friends, offer advice and a friendly chat. With some social sites you will find you can add a business profile also, be sure to update youe profile regularly.

Warm Market



The old fashioned way of marketing requires a person to contact all of their family and friends and offer advice and help with the product in which they are marketing. There is nothing wrong with this, but in this day and age there is no need to pressure anybody to buy something they don't want. With technology and the growth of the population, pushy sales are a thing of the past. Marketers are simply offering a service and if your loved ones want what you are offering, great but just don't push it!

SEO - Search Engine Optimization



By far the most effective way of getting your website seen, therefore attracting more leads. This is achieved by using your desired keywords in your content to lift your website in the search engine rankings. Update your website often, with articles or relevant content making sure each piece has specific keywords targeted. Use these keywords in the title, and about once per 100 words throughout the content.

Keeping all of these tips in mind they are a sure help to generate traffic. Make sure your website is inviting and there is a specific call to action so the visitor knows what the next step is. Keeping your website up to date and professional will increase conversion rate of visitors to leads.

Wishing you Success

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Article Tags: free leads, free marketing, free marketing strategies, generate leads, generate leads, generate leads for free, marketing strategies, prospects, small business owner, social marketing



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