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ADVERTISING YOUR SITE – FREE ADS OR PAID ADS?

Guest post by: Kelly and Andrew

Article Overview: When it comes to advertising/promoting your website it is important to explore all the avenues available to you, to help bring you the greatest amount of traffic. Below I will endeavour to provide you with some answers relating to the promotion of your site by free advertising and paid methods.

ADVERTISING YOUR SITE – FREE ADS OR PAID ADS?

Both methods will bring you different benefits, so I have found that a 50/50 balance to begin with is the right way to go. So as not to overextend yourself a clear marketing framework and budget must be set when it comes to paid advertising. Of course different size budgets will achieve different results but that doesn't mean you can't drive high traffic to your site with a modest outlay.

There are a huge variety of paid options you can explore. There is banner advertising, social networking advertising, Google ad words, PPC and a myriad of others. For starting out I found the following to work most effectively.

PPC (Pay Per Click) on a search engine is a good way to start out, and can be managed to within 10% of your budget. With this type of advertising you write up an ad, submit it, then when a keyword you have in your ad is entered into the search engine, your ad will come up in a search page. This is called an impression. Find a search engine where these impressions are free and you are only charged when the prospective customer clicks on your ad. The search engines will give you an estimate of how many impressions and subsequent clicks your ad will receive for the month, so you can work out how much you want to spend. This is a great way to start your paid ad campaign.

Free advertising online comes in many forms. There are all the social networking sites where you can get your name, profile and business out there for the world to see. These are great for joining groups with common interests, forums on topics relating to your business etc. Use your blog as your "hub" for all of your work relating to your website and direct people back to there to check you out. Some fantastic ways to promote whatever you are doing is by;

Article marketing i.e. write an article giving info about a specific topic relating to your online business and submitting it to article distribution sites. I have articles relating specifically to this so check them out at my blog page below.

Video marketing - Do an intro video of you/your partner and post it on you tube. When people are looking you up, direct them to the video so they can meet you and get a feel of what you will be like to do business with.

These two methods should be concentrated on the most as a have found that traffic to your website will increase dramatically with a strong article/video campaign. Of course there are heaps of different ways to advertise for free including press releases, podcasts, webcasts etc. Find what works for you and tweak it around the edges to get a well balanced marketing strategy.

In summary I hope these tips will provide you with an insight as to what approach I took to promote my online business. I suggest a 50/50 approach with a steady climb in paid advertising over the coming months. Work hard and I am sure will achieve your goals.

Wishing You Success

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Article Tags: amount of traffic, free ads, free advertising, traffic to your website



Related Forum Posts
Re: Top Banner Help - Hi I think I freebie is a good idea say after 10 posts or 30 days. I know when I joined there was some FREE seo report which I think is a great incentive to new entrepreneurs. If its still available I think that would be work great as a banner? Also you could promote it on digg, use an attention grabbing headline ' FREE SEO Report' or 'Are you performing?' something like that? Instead of the same banner on each page you could have a selection of banners rotating Another suggestion is start a 'entrepreneur directory' and after 10 quality posts - (moderators decision) you can submit yourself with a link to your website? Just a few thoughts.
Re: Internet Marketing is the best business in the world - Some of the most effective methods of publicizing your business are FREE!
Re: I OWN A TRADEMARK. DO YOU? - Yes you can and you should BUT they doesnt mean it will get approved. You have to register it and that could take 13-18 months . The easiest way to do it is through a company like legalzoom.com. ALSO some of these companies will search ( FOR FREE) to see if your slogan is available before you spend your money.
Advertisement that sales - On the other hand you have to be careful with such terms. When we're surrounded by advertising we often shut down when we see certain words unless we're specifically looking for something, and sometimes a more unique add can be the ticket when there's eight other people offering FREE LIFETIME GUARENTEED UNLIMITED SPORKS or something.
Free Boxing Training Manual! - If you'd like to find out more about Brendan's invention, he is now offering a DIY manual FREE on his site. Why not download it and Donate $1 to the cause? You can also post a comment on his blog with a link back to your site. Cheers! DH


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