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Advertising your Website

Written by: Kelly and Andrew

Article Overview: It is important to explore all the avenues available to you when it comes to advertising/promoting your website to help bring you the greatest amount of traffic. My article will provide you with answers relating to the promotion of your site by free and paid advertising methods.

Advertising your Website

Both methods will bring you different benefits, so I have found that a 50/50 balance to begin with is the right way to go. A clear marketing framework and budget must be set when it comes to paid advertising, and stick to it. Of course different size budgets will achieve different results but that doesn't mean you can't drive high traffic to your site with a modest outlay.

There are many forms of paid options you can explore. To mention a few, there are banner advertising, Google ad words, PPC and loads more. When starting out I found the following to work effectively, drive traffic to your site therefore increasing your sales revenue.

PPC (Pay Per Click) on a search engine is a good way to start out, and can be managed to within 10% of your budget. This type of advertising can be expensive, but you are able to keep track and control your money by sticking to minimum bids where keywords are concerned and entering your maximum budget on application.

Free advertising online comes in many forms. There social networking sites where you can get your name, profile and business out there for the world to see. These are great for joining groups with common interests, forums on topics relating to your business etc. Use your blog as your "hub" for all of your work relating to your website and direct people back to there to check you out. Some fantastic ways to promote whatever you are doing is by;

Article marketing: Writing fresh, quality content to assist your readers in your area of expertise. Offering your prospects valuable information is a great way to build up a relationship therefore gaining trust for when the time comes that they may need your services.

Video marketing - Do an intro video of you/your partner and post it on you tube. When people are looking you up, direct them to the video so they can meet you and get a feel of what you will be like to do business with.

If you concentrate on these methods traffic to your website will increase dramatically. A strong article/video campaign is a great asset to any marketing campaign. Of course there are heaps of different ways to advertise for free including press releases, podcasts, webcasts etc. Find what works for you and tweak it around the edges to get a well balanced marketing strategy.

These tips will provide you with an insight as to what approach I took to promote my online business. I suggest a 50/50 approach with a steady climb in paid advertising over the coming months. This worked quite fast for our online business as I'm sure it will for you.

Wishing You Success

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Article Tags: advertising methods, advertising your website, amount of traffic, article marketing, paid advertising, video marketing



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Ideas for developing my business - Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.
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