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Google AdWords Tricks and Tips - Part 4

Guest post by: Kelly and Andrew

Article Overview: Bid Strategies There are lots of different ways to bid for a spot within Google AdWords. Once you have set up your account any of the following options are in your reach.

Google AdWords Tricks and Tips - Part 4

Some advertisers want their ad positioned up the top of the search listings in the number 1 position at any cost. This approach is for those who are not afraid to spend up big in return for major traffic. The top listing is obviously the best position for any advertiser to be in, in most cases the top listing gains a lot more traffic than any of the lower listings. This approach can be very expensive to maintain and is only recommended for advanced marketers. This strategy can also cause a bidding war; only 1 ad gets to be in this position!

The opposite of this strategy is to bid no more than the minimum bid. Google AdWords bids can range from 9 cents up, obviously with the more popular words being much more expensive. Therefore the 9 cent terms will be the less popular which don't generate a lot of clicks. Using this strategy you will be assuming that prospects will look through the whole list of ads, and click on the lower bids.

Another approach is to look at the competitor's listings and what they have to offer. Then you would position your ad next to the listings which are uncompetitive to your ad, therefore attracting more clicks to your Google AdWords ad over the competition.

If you want your Google AdWords account to run on autopilot, without needing to alter or adjust any settings too often you could use a sensible approach of bidding simply what you would consider the maximum you are willing to spend per lead or qualified prospect who lands on your site. So if you expect to spend no more than $2.50 for each customer who lands on your site then you would bid $2.50 on your best keywords, with no need to research what the others are bidding.

Needless to say, you are able to access your AdWords as much as you like to make any changes if required.

Look out for the next installment of this series if articles which will be available for reading in the next couple of days.

Wishing you Success

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Article Tags: adwords, adwords tricks and tips, google, google adwords, google adwords tricks and tips



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: That First Customer! - Hey Tristan, I felt the same way too with my businesses in the past. Getting the first customer is always the hardest. One day I used a free $100 Google AdWords coupon and got one visitor to buy my e-book. It was one of the best feelings. My advice is to keep going and change your approach to improve your service or website. Once you break through, the journey will become a lot easier.
AdWords - The way I understand it - with AdWords, the price depends on which keyword you choose. Some keywords are really cheap because they aren't in demand, while others are much higher because they are in demand. If you have 2 people that want one keyword, but 200 that want another -- the 200 are going to pay higher prices. I've only looked at it a little, but I have a Google account where I get paid if people click on ads and the amounts vary drastically. Chris
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Using Google Adwords - Can't you do the same thing in AdWords for $.05 and get more targeted keywords?


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