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Google AdWords Tricks and Tips ¡V Part 5

Guest post by: Kelly and Andrew

Article Overview: Tracking your Results and ROI Reports So far in this series of articles we have learned: „X How to Generate our keyword lists „X How to Create our ads title line and description „X Where to direct links „X How to limit ad distribution „X How to target our ad „X All about Bid Strategies In this article we will learn how to track the results of your campaign and how to create a Return on Investment (ROI) Report.

Google AdWords Tricks and Tips ¡V Part 5

Tracking Results

When you register your Google AdWords account you will be generating information which will help you to optimize your marketing activities. Google need to monitor the activity of each of your keywords and what your active bids were at the precise time of clicks in order to bill you.

These click reports will help you to optimize your activities therefore you need to familiarize yourself with the data that is provided. You will be able to see which keywords and search terms are generating their money's worth of clicks and which ones you could do without.

Depending on what you are promoting and your company website you may be able to create unique tracking URL's for each keyword or search phrase. If you do have this option it is a great benefit. Ideally, you want to know which keywords, descriptions and titles are getting the highest return on investment (ROI).

Return on Investment Report (ROI)



Regardless of how accurate you are able to track sales records I recommend you maintain an accurate as possible ROI report in order to manage your campaign by sales. If you are able to optimize your listings so you can benefit from the ones which are driving the highest volume of sales for the lowest cost you have successfully attained the desired outcome.

The aim here is to place all valid information onto a chart so you can easily see the results you are after. The headers of your chart will be:

• § Site: The site you are referring to (in this case, Google)
• § Keyword: The keyword or search phrase which has generated the click
• § Total cost: The total cost over the report period for the specified period
• § Clicks: The number of clicks your listing received during the reporting period
• § Cost Per Click: The average cost per click
• § Sales: Number of sales the keyword generated during the reporting period
• § Cost per Sale: Total cost divided by sales will give you the total cost per sale.

These reports are time consuming, but also well worth your efforts as this report will save you money and increase your sales in the long term. There are also outsourcing options for accurate ROI reporting.



This brings my Google AdWords series of articles to a close. I am confident that the information that we have discussed will assist any marketer, including those of you who are new to PPC advertising, with Google AdWords techniques. The tips in these articles will place you above your competition and ensure you receive maximum clicks at a minimum cost.

Wishing you Success

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Article Tags: adwords, adwords tips, adwords tricks, google, google adwords, google adwords tips, google adwords tricks, return on investment, ROI



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: That First Customer! - Hey Tristan, I felt the same way too with my businesses in the past. Getting the first customer is always the hardest. One day I used a free $100 Google AdWords coupon and got one visitor to buy my e-book. It was one of the best feelings. My advice is to keep going and change your approach to improve your service or website. Once you break through, the journey will become a lot easier.
AdWords - The way I understand it - with AdWords, the price depends on which keyword you choose. Some keywords are really cheap because they aren't in demand, while others are much higher because they are in demand. If you have 2 people that want one keyword, but 200 that want another -- the 200 are going to pay higher prices. I've only looked at it a little, but I have a Google account where I get paid if people click on ads and the amounts vary drastically. Chris
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Using Google Adwords - Can't you do the same thing in AdWords for $.05 and get more targeted keywords?


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