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Search Engine Optimization (SEO) vs. Pay per Click (PPC)

Guest post by: Kelly and Andrew

Article Overview: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines using "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Search Engine Optimization (SEO) vs. Pay per Click (PPC)

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

While pay per click is a guaranteed way to bring your listing to a good spot in the search engines, sometimes this is not necessarily the best way to market your content. Obviously if money is not a problem you will benefit greatly by using PPC but you should not exclude SEO from your marketing strategy.

When a prospect does a search it is natural that we look to the left first, then look to the right and scroll down forming a triangular pattern. Generally SEO results which are highest in the ranking will get the most looks.

This is how prospects search for sites that have been organically placed using SEO techniques to get them there. If you use fresh content that is keyword rich and placed all over the internet instead of just one place you will bring your site here. Marketers that use pay-per-click, however, are placed in the front pages of Google because they purchased the space for advertising. People are exposed to advertising everywhere they look, all day so they are less likely to look at another paid ad on Google. People want genuine, fresh, quality content and advice from experienced marketers who are interested in benefiting others by placing their experienced advice on the internet rather than simply paying for an ad to drive traffic to their site.

In summary, regardless of whether you choose to use PPC or not, to be a successful marketer you also need to be adding fresh content targeting keywords to bring your search engine ranking up naturally. Online marketing should be primarily about helping people to find what they are searching for and your input of content is a sure way to do that. Secondly, all marketers endeavour to make a profit and by regularly adding content you have a good chance of being on the first page of the search engine listings for your targeted keywords at no cost to your business. For new marketers this is a great way to generate revenue to put toward some paid advertising or PPC whilst keeping up with your SEO efforts as well.

Wishing you Success

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Article Tags: engine marketing, image search, local search, optimization seo, pay per click, ppc, search engine optimization, sem, traffic



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.


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