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Understanding Banner Advertising
| Guest post by: Kelly and Andrew |
Article Overview: Banner advertising is a form of online advertising which entails placing an ad on to a web page. The ad is made from an image, often moving, changing or a video to help the advertisement stand out. These banner ads are usually placed on websites with relevant information to the ad which have interesting content. You often see banner ads on websites as they are broadly used and often very effective.
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Free Download - Video Marketing How to Gain Tons of Views and Traffic to Your Site By Kelly and Andrew |
Understanding Banner Advertising
Banner advertisements are usually found along the top of the website or along the right or left side; you can also find them in within the content of the website. The positioning of the banner in the website is one factor which will determine the cost of the ad. Another main factor which will influence cost is the websites traffic.
There are certain terminology used with banner advertising, these are helpful to know when placing your ad;
Impression: An impression is the word to describe each time your banner loads on to a website.
Click: Each time your banner is clicked on.
Conversions: Each time somebody fills out your websites form thus becoming a lead.
CPM - Cost Per Thousand: A lot of the time you will be charged for your banner advertisement 'on a CPM basis' which means you will be charged per thousand impressions. A $3 CPM means you will be charged $3 for every thousand clicks your website receives from the publisher's website.
CPA - Cost Per Action: This is another method used to total the amount you will pay for your banner ad. An action can be a click or a conversion. If you are paying on a 'CPA basis' you are only paying when somebody actually clicks on your ad.
CTR - Click Through Rate: This is the ration of impressions to clicks e.g.; if there are 1000 impressions and 10 people click on your ad this is a CTR of 1%
Cost Per Conversion: The price per lead. If you have spent $50 and get 15 leads then your cost per conversion is $3.33. If your cost per action is specified as a click and you spent $45 to get 200 clicks then your cost per action is $0.225.
Publisher: The websites that accept banner advertising.
Advertiser: You, the person placing the banner ad.
This information will assist you greatly when you are placing a banner advertisement. Remember to start small. Don't pay too high and for the initial stages don't sign any lengthy contract until you have tested the conversion with the website you choose to place your banner ad on.
Wishing you Success
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Article Tags: advertisement, banner ads, banner advertising, banner advertisment, online advertising, web page
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About the Author: Kelly and Andrew RSS for Kelly and Andrew's articles - Visit Kelly and Andrew's website Born and raised in Melbourne Australia, which is still our home town. We started our venture in the Network Marketing industry in November 2009 after deciding that staying at home with our young family is a privelidge in life that we dont want to miss. We are now discovering all the other benefits that come along with working from home and loving every minute of it! www.wealthinbusinesssolutions.com Click here to visit Kelly and Andrew's website   ADVERTISING YOUR SITE FREE ADS OR PAID ADS 5 Factors to Consider when Choosing the Right Target Market Tips to keep you on Googles good side What is Google AdWords Pay Per Click PPC Search Engine Marketing |
Related Forum Posts
Re: Why Some Websites Sell and Others Dont?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Global Ad Agency Seeks Senior Sales Account Executive
- Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office.
ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media.
Qualifications
Minimum 2 years of active ONLINE advertising sales experience
Responsible and aggressive attitude
Successful track record with ONLINE sales
Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required
Excellent communication and presentation skills
Strong computer skills are required
Detail oriented and well-organized
Ability to work independently
Enthusiastic team player
The Best office location in the city! Competitive salary (plus commission), bonuses and benefits.
Please send your resume with salary expectations today at jobs@icmediadirect.com!
Re: Global Ad Agency Seeks Senior Sales Account Executive
- [quote="RobertGresch":1lt645d1]Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office.
ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media.
Qualifications
Minimum 2 years of active ONLINE advertising sales experience
Responsible and aggressive attitude
Successful track record with ONLINE sales
Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required
Excellent communication and presentation skills
Strong computer skills are required
Detail oriented and well-organized
Ability to work independently
Enthusiastic team player
The Best office location in the city! Competitive salary (plus commission), bonuses and benefits.
Please send your resume with salary expectations today at jobs@icmediadirect.com![/quote:1lt645d1]
Hi Robert,
Welcome to our forums! Have you had any luck in your search for this job candidate and can I ask what other sites you've used to advertise this position?
Ideas for developing my business
- Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.
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