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What is Google AdWords?
| Guest post by: Kelly and Andrew |
Article Overview: Google is the most powerful marketing mediums ever created. If you currently have an internet business or plan to start working online from home, Google is definitely something you want to familiarize yourself with.
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Free Download - Video Marketing – How to Gain Tons of Views and Traffic to Your Site By Kelly and Andrew |
What is Google AdWords?
Google is the most widely used web search engine on the web. Beyond the original word search tool, Google search provides more than 22 special features such as converter, sports scores, weather, stock quotes, time zones etc.
AdWords is Google's astronomical advertising product and their main profit source, with revenue of $21 billion in '08. AdWords features PPC advertising and website directed advertising for marketers ads. Google offer text advertisements; which are short (one title line and two content lines) and banner advertisements.
Advertisers specify the keywords that they wish to target toward their ads and the maximum amount they are willing to pay per click. When these keywords are searched through Google's search engine the ads for relevant words are shown on the top of the listings or to the right side of the page as 'sponsored links'.
The price of targeted keywords depends on other advertiser's bids (PPC) and the quality score, which is calculated through past click through rates, account holders history and relevance of the advertiser's ad text and keywords. The quality of the landing page is taken into consideration as well which includes the nature of the business and originality of content.
Google is a highly effective marketing tool that will surely assist you in making as much money as you desire online, but there is a significant learning curve involved with newer network marketers. Be sure to look out for my next coming articles to assist you with this learning curve.
Wishing you Success
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Article Tags: adwords, google, google adwords, internet business, marketing, what is google adwords, working online from home
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About the Author: Kelly and Andrew RSS for Kelly and Andrew's articles - Visit Kelly and Andrew's website Born and raised in Melbourne Australia, which is still our home town. We started our venture in the Network Marketing industry in November 2009 after deciding that staying at home with our young family is a privelidge in life that we dont want to miss. We are now discovering all the other benefits that come along with working from home and loving every minute of it! www.wealthinbusinesssolutions.com Click here to visit Kelly and Andrew's website   Top 5 tips to help you find the right work at home marketing business Qualities of a Successful Entrepreneur New Internet Marketers Worries Overcome Them Work from Home SEO strategies not to be missed |
Related Forum Posts
Re: That First Customer!
- Hey Tristan, I felt the same way too with my businesses in the past. Getting the first customer is always the hardest. One day I used a free $100 Google AdWords coupon and got one visitor to buy my e-book. It was one of the best feelings. My advice is to keep going and change your approach to improve your service or website. Once you break through, the journey will become a lot easier.
AdWords
- The way I understand it - with AdWords, the price depends on which keyword you choose. Some keywords are really cheap because they aren't in demand, while others are much higher because they are in demand. If you have 2 people that want one keyword, but 200 that want another -- the 200 are going to pay higher prices. I've only looked at it a little, but I have a Google account where I get paid if people click on ads and the amounts vary drastically.
Chris
Re: Kevin's Case Study #7 - How do you promote your new book?
- [quote="orxan":kako3o5q]Hi Kevin,
Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more.
It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too.
Orxan[/quote:kako3o5q]
Hi Orxan,
What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates?
Thanks
Using Google Adwords
- Can't you do the same thing in AdWords for $.05 and get more targeted keywords?
Re: How to bring Traffic?
- [quote="kristopher":22wqqtae]How do I get more traffic to my site? Has anyone bought traffic to his or her website? I'd like find out if there's any effective programs out there.[/quote:22wqqtae]
It all depends on what your site is. Is it a site where you sell goods, or sell services?
Depending on what it is, you might try Google AdWords. I tried them and was majorly disappointed, but that's because my site isn't the type that can benefit from them, as I found out after only one week.
The reason I say that is because for Google Adwords, you pay a certain sum for each keyword clicked, that brings someone to your site. And try as I might, I could never get my keywords down to a manageable level, from 1 to 5 cents a click. It was always 10 cents, 20 cents, 50 cents to a dollar, which was absolutely ridiculous.
But if you sell big ticket items on your site - then of course it would be worth paying those sums to get the one person out of a hundred who'd actually buy something there.
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