---

Guest post by: Colette Morris Become an Author

Tweet

---

---

You may have heard the term ‘press release' banded about, so what is a press release?

Well, a press release is a written communication that reports on an event or circumstance by a third party which is then provided

to the news media to promote through various channels. A press release is generally biased toward the objectives of the press

release's author and is most often viewed as raw materials by the media when creating news content. Press Release writing is an art

and what this article will do is to give you tips on how to write press releases.

Firstly, when writing a press release you must report in the "third person". This is the same as a news release, the idea behind a press release is to be able to report on an event, circumstance or occurrence by a third party. One thing to do when writing a press release or news release it to consider yourself as the report and report on yourself or your business through another persons eyes.

Press Releases should be under 500 words, generally two to three paragraphs and you must have a headline that stands out, this tends to create a more effective press release.

Remember, this content is intended to be use by the media, so be accurate and reasonable detailed.

(Begin with the text below)

FOR IMMEDIATE RELEASE

Headline

Keep it to One Sentence. Use a headline that grabs peoples attention. Remember just like article writing capitalise the first letter of all words.

Try not to use exclamation marks because this sends out the message that your release is advertising and not news.

You need to generate good publicity through your press release making it seem credible news.

Paragraph 1

Should be a short introduction summarising the news release, you want to get this in up front, just in case the reader does not have time

to read the full press release. Include a hook or story in here so that the reader wants to read more about your press release.

Paragraph 2

You could write more detail about the company or event you are promoting in your press release. Keep it factual and accurate and ensure you use correct grammar as you do not want to comprise your credibility. Pick up on the information used from your first paragraph and tie it in to the second paragraph, include quotes from customers or experts in the industry you are writing about.

The more effective press releases usually utilise a strategy known as the inverted pyramid which is where you write about the most important information first including any quotes.

Additional Paragraphs

The final paragraph should summarise the key points of your release, remember to keep the press release to fewer than 500 words.

Make it concise and to the point.

Final Paragraph

Here you want to provide the reader with additional information about products, events, website location, how to contact you etc. You may also want to include background information about the company featured in the release and include any disclaimers.

(End with these characters immediately below)

### By Colette Morris

Related Articles

  How To Write A News-Worthy Press Release
  5 Benefits of Publishing a Press Release
  Getting Your Press Release Noticed
  Getting The Word Out About Your Business With Press Releases
  Writing An Attention Getting Press Release
  Recipe for a Good Press Release
  Learn How to Write a Press Release Correctly
  The Power and Influence of Press Release Marketing to Promote Your Brand
  Six Tips for Getting More Media Attention with Your Press Releases
  Press Releases: Building Links and Traffic Effectively
  How to Write A Press Release For The Internet
  5 Topics You Probably Didn’t Realize Can Be in a Press Release
  15 Press Release Topics For the Small Business Owner
  How Much Do Press Releases Cost?
  5 Tips For Successful Online Press Releases
  Local versus National Coverage
  The Press Release Format
  Be Your Own Publicist: How to Write Savvy Online Press Releases
  Search Engine Optimization Techniques
  The Press Release Triple Threat

Referred by: http://jaykubassek.com

Related Forum Posts

Press Release Builder Tool
Re: Sales with no start up fees.
Re: Looking to outsource my sales
Re: Why Some Websites Sell and Others Don’t?
Business Tips

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Five Simple Work at Home Tips

THE TOP THREE WAYS TO EVALUATE YOUR PR

How often do You Think ‘Outside the Box’?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.