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Be No 1 Like Google in the World of Mobile Internet Marketing

Guest post by: Michael Farrell

Article Overview: Mobile Internet Marketing will generate transformational wealth creating opportunities, suggests Mike Farrell with aspenIbiz. Read this short article to understand what additional capabilities, like mobile couponing and online business directory listings, are needed as you leverage the power of mobile advertising, online promotion, and location-based marketing.

Be No 1 Like Google in the World of Mobile Internet Marketing

The largest and fastest growing product sector in history is the mobile phone. You need to know more about this sector and how to use it to be the Google of mobile messaging. B4 tht I rly wnt 2 tlk 2U abt txting, K?

That was weblish and it highlights the enormous profit potential as it sweeps the world via mobile phones.

Enabled by exponential improvements in semiconductor manufacturing, the mobile phone has the distinction of being the most rapidly adopted new technology in human history. Growth has been faster than for the land phone, the television, and the Internet itself. Mobile telephony has surpassed even the dissemination of Jonas Salk's polio vaccine in the 1950s.

Remarkably, it has been less than 30 years since the appearance of the first commercially available mobile phone in the US; it was Motorola's DynaTAC 8000 brick phone. In 2009, mobile subscriptions passed the 4 billion mark. Today more than half the world's population pays to use mobile phones. Cell phone ringtones are routinely heard in remote villages of developing nations without running water or modern sanitation. In fact, two-thirds of the mobile phones in use are in developing nations. There, they are bringing many their first access to modern banking, real-time commodity prices, severe weather alerts, and other important services.

Mobile phone innovators and their investors have been rewarded with fantastic returns but the opportunities for transformational profits are far from over. There are still untapped markets in mobile computing with enormous wealth-creating potential for those that invest with a long view. The mobile phone as a data platform, in particular, is still in its infancy.

While originally a purely voice-based technology, mobile technology has become primarily a data platform. This capability first became commercially available in 1993 with the creation of a short messaging service known as SMS, also known as text messaging. This data service, in turn, has grown wildly popular. Today, nearly 80% of all mobile phone subscriptions include SMS text messaging. In 2009, a whopping 1.5 trillion text messages were sent worldwide, on pace to hit 1.8 trillion in 2010.

In March 2010, data surpassed voice on mobile carrier networks for the first time, SMS has more users than any other data application in history. This transformation of the phone into a widly successful data platform represents an enormous opportunity both for the entrepreneurial firms and the investors who back them.

The financial media overlook SMS as a growth area, probably because smartphones are inherently sexier. SMS however has real advantages. Not only is it far less expensive, its functionality is being steadily improved. Take for example Twitter's recent acquisition of the latest blockbuster killer app, Cloudhopper. This startup's founders, now incredibly wealthy, developed the means to send, receive, and organize Twitter messages using simple SMS texts.

In many respects however mobile texting parallels the state of the Internet in its formative days. I remember well because back then I was with Deloitte, a Big 4 accounting and consulting firm, and I was based in the San Francisco Bay Area. I consulted with companies that were building and using the Internet; these included network equipment manufactures, developers of application software for networks, and bandwidth and service providers. We developed web-mail, VOIP, web-based video conferencing, and many more innovative consumer and business products.

Now, as it was back then, vast amounts of data are being transferred. Beyond simple usage fees, no one has monetized that enormous sea of information that texting represents until now.

Wireless carriers are beginning to look beyond text messages being a low profit service and offering, for a fee, plug-ins to their text message streams as a source of leads to businesses of all types.

Many Internet Marketing professionals know that the more direct and targeted their message and offer, the more likely leads will buy from them and convert to loyal customers.

We are also beginning to see several categories of mobile consumers. These include:

- people who want to stay current with news, weather, and events of all types;

- people who are social and curious and enjoy bringing others together and planning events and outings;

- people who use the information for their own personal efficiency and ability to keep a busy schedule; and of course

- the people who want to be the first to try the latest and greatest technology and applications.

However, even in Mobile Internet Marketing, the basics are still required. These include:

- keyword research to target leads among the categories of mobile consumers mentioned previously;

- opt-in capabilities most likely in the form of coupons;

- lead list management with outbound texting capabilities; and

- web analytics to see how mobile traffic is making it to your site and converting to customers.

Here is a tip for you to do early in your efforts to become a Mobile Internet Marketing professional.

Be sure to review and monitor the providers of tools that you use for your Internet Marketing business as you expand to include Mobile Marketing. Their capabilities need to include the ability for location based services, mobile couponing, POS (point of sale) or mobile opt-in, and utilization of Google maps and business listings in online business directories.

In addition, use tools like Enquisite Optimizer to learn how your keywords are ranking when you obtain an internet connection in different places and with different mobile browsers.

Be on the look out for these and other capabilities as mobile marketing is still very new and a lot of innovation will arise.

As an Internet Marketing professional, be prepared to add capabilities for your existing customers and capture new customers as they use more of the mobile computing devices for their needs so you can be No 1, like Google, in the world of Mobile Internet Marketing.

Remember, the riches are in the niches!

In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became a Digital Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your ranking and drive qualified leads to your web site.

Finally, I want to thank Patrick Cox of Breakthrough Technology Alerts as he was the source of some of the materials about the technology advancements mentioned in this post.

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Article Tags: Affiliate Marketing, B2B B2C eCommerce, Deloitte Big 4, GoToMarket Partners, Mike Farrell aspenIbiz, Niche Products, Online Advertising, Search Engine Optimization, SEO, Tradeum VerticalNet, Traffic Formula



Related Forum Posts
Re: The Mobile Marketing - Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are: Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium. Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging
Re: The Mobile Marketing - Mobile Marketing is on pace and it'll engage a reputed image soon. Online shopping is based on PCs and Laptops at the present time but soon it will also be popular for mobile phones.
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.


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