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Build a Monopoly for Your Main Street Business and Thrive

Guest post by: Michael Farrell

Article Overview: Recently, Bill Gates, the Chairman of Microsoft, said that if General Motors had kept up with technology like the computer industry had, we all would be driving $25 cars that get 1,000 miles to the gallon, reports Mike Farrell with aspenIbiz. BillG is frequently called a modern-day robber baron so read this short post to learn how American capitalism encourages the monopolization of a market, like robber barons, to survive as everything is being commoditized and prices, and your earnings, are racing to the bottom in the New Economy.

Build a Monopoly for Your Main Street Business and Thrive

Recently, Bill Gates, the Chairman of Microsoft, said "if General Motors had kept up with technology like the computer industry has, we all would be driving $25.00 cars that get 1,000 miles to the gallon."

General Motors quickly issued this reply: "If GM had developed technology like Microsoft, we would be driving cars that crashed twice a day for no reason ... they would stop on the freeway and you would have to pull to the side of the road, close all the windows, shut off the car, re-start it, and reopen the windows before you could continue. If the car would refuse to re-start, you would have to re-install the engine and the airbag system would ask, ‘are you sure?' Every time the lines on the road were re-painted, you would have to buy a new car. Every time a new car was introduced, buyers would have to learn to drive all over again because none of the controls would operate in the same manner as the previous car. When all else failed, you would call ‘customer service' in some foreign country and be instructed in some foreign language on how to fix the car yourself."

In spite of that interaction, BillG is frequently called a modern-day robber baron.

So, what exactly is a robber baron?

The dictionary defines robber baron as an unscrupulous, plutocrat, especially an American capitalist who acquires a fortune by ruthless means. S/he seeks marketplace domination at expense of robbing customers from an established, stable community of merchants, vendors, manufactures, by monopolization of a market.

Montgomery Ward was judged a robber baron for ruining small town retailers with the introduction of direct-to-consumer mail-order shopping.

Rockefeller, by forcibly consolidating dozens of oil companies into one, became unimaginably rich through his predatory and monopolistic schemes and actions.

Walt Disney said, "I actually favor monopoly, as long as I am the owner of it." As such, the company with the "Happiest Place On Earth" schemes to deprive near-by theme parks of all their customers.

A guests' baggage can be collected directly from distant airports and taken directly to their room at a Disney hotel. There are on-going attempts to install a monorail directly from Orlando Airport to its hotels, with no other stops. Disney does not want guests to rent cars and have a chance to visit one of the other parks in the area. Disney pre-sells 5-day Park Hopper passes as they want guests pained by wasting money they already spent if they are going to another theme park.

Disney wants a monopoly on that customer ... they want to own that customer every minute they are in Orlando.

As a small business on Main Street in today's economy, you must be like Disney and put all others at an extreme disadvantage. You must create a monopoly with a customer base so committed to you, so dependent on you, and so well served by you, that no one else has a chance to steal your business.

You can create a monopoly with the right mix of authority, credibility, celebrity, expertise, and perceived as providing proprietary goods or services and use technology so that you operate in a category-of-one.

You want to flat-out OWN something ... media, customer segment, brand, or prime location. You want to be the only one who owns that thing ... deprive others of it.

Another way to create a monopoly is to secure the capability to be "the Official Provider of" X from the NFL or NBA or local team or church or charity. Many of these exclusive franchises are available by geographic area.

Even today, monopoly remains a key part of the business life ... it is a way to survive as everything is being commoditized and prices and your earnings are racing to the bottom.

This blog, and related posts, will continue to provide a blueprint for entrepreneurs and small businesses to make money online with Internet Marketing. Here you will find step-by-step road maps for various parts of the Internet Marketing business. You will find material that provides an entrepreneurial game plan generating a new approach to work, family, and lifestyle. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.

I Hope You Enjoy the Posts and I Trust You Will Find Them Insightful! Let me Know What You Think.

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Article Tags: Bill Gates Microsoft, Internet Marketing, Main Street Business, Make Money Online, Mike Farrell aspenIbiz, Monopoly, Robber Baron, Small Business, Social Media Marketing



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