Tweet

Discover the Keywords You Need to be No 1 on Google

Guest post by: Michael Farrell

Article Overview: Discover what business critical information is available about the keywords you have selected to better understand, target, and convert your leads to customers, suggests Mike Farrell with aspenIbiz. Read this short article to understand how to use various keyword tools as these selected words and phrases should be leading customers to you.

Discover the Keywords You Need to be No 1 on Google

If you aspire to be number 1 on Google then you must do research as this is critical to any business. You must know what the competition is doing. You must know what your selected market sector is doing. Discover the patterns and trends, or lack of them, to guide your marketing activities. Previously in my career, I was recruited from Deloitte for a VP role with a B2B eCommerce software startup company in Silicon Valley. At Tradeum later acquired by VerticalNet, we focused on collecting and providing large amounts of business critical information for over 50 different vertical market sectors and sub-sectors. It was difficult to collect and maintain this information and the cost for businesses to access it was high. At that time, search and keyword analysis was in its infancy.

Today, there are sites that can be accessed at low to no cost that provide the keywords that are being used to search for something. They will tell you how many searches there are for various keywords and this will provide a sense of several things.

One learning is that if there are a sufficient number of searches (in the 300,000 to 500,000 range) using a keyword, you will know that it is a viable market as people are searching for something using the discovered keywords.

Another insight is that if the number of searches for a keyword exceeds 600,000 to 1M then you will know that while you are in a viable market there is a lot of competition in this market and it will cost more in terms of time and money to have a high page ranking for the keywords.

One additional takeaway from this keyword discovery is that if the number of searches is significantly less than 300,000 but there are more than 1,000 to 2,000 searches, you can conclude that these keyword(s) are popular and that there is interest in the market represented by the keyword(s).

You should focus your marketing efforts on these words as it will be easier to string together some keywords so that you can be on the top page of the Google search results.

You want to discover keywords or phrases with good volume of searches and low competition.

This will help validate your business offering, help with positioning your offering so that it can be found by your target customers, and help in differentiating you from your competition.

In addition, you will want to use the discovered keywords or phrases throughout the body of your content, where appropriate. There is a guideline that says to be sure your copy is keyword loaded however you do not want to be gratuitous or extreme.

Many Internet Marketers know that leads will most likely buy from you if you speak the language of the customer. By placing the discovered keywords or phrases in the copy of the ad, the article, and ultimately the content on the website, you will be using the language of the target market.

In order to create and maintain a website that has a lot of visitors you will need not just 20-30 keywords but hundreds. Many successful online companies discover and use thousands of keywords and phrases.

Here is a tip for you to do early in your efforts to become an Internet Marketing professional.

Discover what business critical information is available about the keywords you have selected to better understand, target, and convert your leads to customers. Use tools like MicroNiche Finder, Wordtracker, & Nichebot to collect and collate this information and look for patterns, trends, or fluctuations that might have an impact on your business over a 3, 6, or 12 month time period.

Using these keywords and phrases in the descriptions of your site and text pages is referred to as On-Page SEO. You must perform this activity so that your site and content is optimized for the Search Engines. The words and phrases that your customers are using to find you are added to the titles, descriptions, and text pages. This helps a Google search query to easily find you, serve up your site, and improve the ranking of where your content is displayed on the pages of search results.

The Off-Page SEO activities are associated with having other Internet users and sites creating interest and buzz on the Internet about your site and content. The more links, the more implied interest and buzz about the content and a higher Page Ranking in the Search Engines.

Here are four simple steps to get you started.

1 Select a word or phrase that is common and appropriate to your business.

2 Discover words that are related to the initial word

3 Use keyword tools to generate many more relevant keywords

4 Frequently monitor keyword usage based on counts in keyword tools and adjust periodically

Effective collection, collation, and analysis of keywords and efficient usage of discovered keywords for your business and product niches, enable you to have many page 1 listings on the relevant search result pages.

Remember, the riches are in the niches!

In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became a Digital Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your ranking and drive qualified leads to your web site.

Related Articles
  Rule online marketing with the power of keywords
  ••••••> Free SEO Tip of the Day: Keyword Research Guide
  Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
  Avoid Sabotaging Your Own AdWords Campaign With The Google Ad Preview Tool!
  Google Keywords Tool Guide
  Google Placement – Front Page For Free!!
  ••••••>SEO Free Tip of the day: Keyword Tweaking for Increased Web Traffic and Better SEO
  Word research is the key to successful PPC
  Google Primer: 10 things you need to know (Part 1)
  Is Keyword Research really all that Important It surely Is
  Google AdWords Tricks and Tips - Part 1
  Starting An Internet Business Made Easy!
  ••••••>SEO Tips for Conducting Outstanding Keyword Research
  SEO - Back to Basics
  Get A Good Keyword Research
  How To Easily Improve Your Google Rankings
  Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
  Inbound Links are VERY Important!
  Optimize your Site for MSN
  How to Use Google AdWords PPC Marketing to Improve Your Business

Article Tags: Affiliate Marketing, B2B B2C eCommerce, Deloitte, GoToMarket Partners, Mike Farrell aspenIbiz, Niche Products, Online Advertising, Search Engine Optimization, SEO, Tradeum, Traffic Formula, VerticalNet



Related Forum Posts
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: Traffic! How do you get it? - I agree, [i:1z2pskgt]"The solution before getting traffic, is RESEARCH"[/i:1z2pskgt]. "Keywords" are the source of traffic and its completely true that we should do a bit of research before crafting an article. Now a days, i see like its quite easy to rank well for long tail keywords esp. on Google because of the "freshness" in serp. The newly indexed articles are placed above the older articles to show fresh content to the user. Its advantage too but the question is, how long you stay in top position ?
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Keywords - Keywords in your URL are good, but you also need to include these in headings on your pages. If you were going to search Google for this content, what words would you use? What common words would people use in a search engine if they wanted to find your site? You don't need to overdo the headers, just add a couple to each page and especially on your home page to attract search engines. I think someone also mentioned listing your site in directories. This is good and make sure to list your site under beauty - this should attract people that want to find you. Trading links with sites is good and especially sites that attract the people you want to bring onto your site. Miss Shri
How Do You Check Google Ranking? - Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages? Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high. My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts. Does anybody else have any other tips for discovering your Google ranking? Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Steps to Go from Idea to E-book for Sale

Hypotheticals, Scenarios and Foresight

Are You Fulfilled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.