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How to Setup Your Advertising Account at Facebook for Affiliate Marketing

Guest post by: Michael Farrell

Article Overview: Due to the stunning number of Facebook users and and resulting page views, there is huge interest by Affiliate Marketers in using the advertising capabilities of Facebook, suggests Mike Farrell with aspenIbiz. Read this short post as it provides several simple steps and tips to setup your Advertising Account at Facebook.

How to Setup Your Advertising Account at Facebook for Affiliate Marketing

In a previous post on this blog, the stunning statistics of the massive size of Facebook's 350 million users and 39 BILLION page views a month were presented and this is what is driving the huge interest by Affiliate Marketers in using the advertising capabilities of Facebook.

As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. In performance ads you target people, it's not just copy and paste from your Google AdWords campaign.

As more advertisers and marketers shift more of their attention and budget to Facebook's performance advertising system, it's crucial to understand how to setup your advertising account at Facebook.

Below are several simple steps with some tips to setup your Advertising Account at Facebook.

1. Login to your Facebook account.

2. Go to facebook forward slash ads

3. Your first time you may have to sign up for an account

4. Set up a credit card on the billing tab

5. Click Create ad

Ad Creation Tips: The landing page should not be an optin in page. Facebook like sales pages but not optin pages. Send people to a sales video, most people are on Facebook for entertainment, so market to that mindset.

When creating your ads be sure to use the FAB formula (Feature, Advantage, Benefit). In the headline ask a question the has a "Yes" answer. Like "Are you on Facebook?" don't use this but you get the point - right. Next you state the benefit "High school teacher turned his free time on facebook into a cash machine. Find out how..." don't use this but you get the point - right. Lastly, your image should show the advantage of the benefit, for this example I would find a picture of a guy laid back at the beach. Go to clipart or istockphoto to get your royalty free images.

Tageting Tips: First, use targeting. I'm amazed how many marketers do not use any targeting. By using targeting you can save a boat load of money and focus solely on the ads that are getting you the most amount of sales.

Secondly, use more then one targeting method. Just because they are listed separately above does not mean they can't be combined. You should combined targeting to create very targeted ads.

Which is better Per click vs Pay per thousand? If your are starting a new campaign in Facebook Ads that has not been tested before, I would start in pay per click. Run a few hundred clicks and see if you are getting sales or optins. If so you can then estimate how many sales per hundred visitors you can accept. If you determine the campaign to be profitable, you then switch to CPM or cost per thousand which will give you a lot more traffic. Be sure to watch your conversion and cost per click for the first few days.

This blog, and related posts, will continue to provide a blueprint for making money online with Affiliate Marketing. You will find step-by-step road maps for various parts of the Affiliate Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.

Finally, I want to thank Amy Porterfield and her work with Social Media Marketing Machines at Traffic Geyser and Social Media Examiner.

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Article Tags: Affiliate Marketing, Facebook, Income at Home, Make Money Online, Mike Farrell aspenIbiz, Social Media, Work From Home



Related Forum Posts
Re: Affiliate Marketing - Open for Discussion - Carol, Mary and David - thanks for your great input and insight on Affiliate Marketing! This is the kind of discussion I was hoping for in this thread. There are pros and cons to Affiliate Marketing, just as there are to any business. As has been suggested, he best policy is to proceed with caution and do some research before jumping in. As Carol has recommended, this topic thread in the EvanCarmichael.com forum is the ideal place to ask questions and seek further input on available Affiliate Marketing programs. If a person is serious about building an online business and is interested in Affiliate Marketing plans, they should approach the process as they would any other form of business. Research, ask questions, compare opportunities, participate in forums on online business and Affiliate Marketing. GT :-]
Re: Best Internet Marketing Strategy - The most effective Internet Marketing methods I and my clients use is the following: 1. Setup social network media such as on twitter 2. Setup a blog 3. Setup a webpage to display products and service info as well as to process contact inquiries, downloading contract and processing sales 4. "like" and friend social net pages with heavy membership that are market and subject compatible or promote similar products and services 5. Offer personal assistance via email. Mark
Re: Affiliate Marketing - Open for Discussion - Hi GT Affiliate Marketing is one of the easier ways to get started making money online, but it does take quite a bit of work before you see any great results as you have to keep promoting constantly. It does teach you one hell of a lot about all aspects of Internet Marketing though as you will need to learn how to write and submit articles, create and maintain a blog, social networking is a great help to affiliates too..the list goes on and on. In fact from what you learn from Affiliate Marketing you can apply to any niche and be sure to succeed, take care, Carol
Re: Affiliate Marketing - Open for Discussion - You made some very good points here Jeff and I agree with you, Affiliate Marketing should not be something that you concentrate all your efforts into. As i said earlier I have learned a lot with Affiliate Marketing and continue to do so, and it has helped me tremendously to understand what I am going to have to do in my chosen niche(s). I am also being coached by the same group of mentors as GT and we are all moving forward daily to achieve our ultimate goals. Take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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