Tweet

How to Start an Online Business for the New Game in Town

Guest post by: Michael Farrell

Article Overview: The new game in town is wealth creation by distributing Intellectual Capital using an online business model, suggests Mike Farrell with aspenIbiz. Read this short post as it highlights the keys to an online business and online marketing success in The New Economy.

How to Start an Online Business for the New Game in Town

This article is the second part of a two part article series on How Millionaires Are Created. The first article described the new game in town is wealth creation by distributing Intellectual Capital using an online business model. The second article describes what the keys are to an online business and marketing success?

1. Take Action Everyday. As an entrepreneur, you and only you are responsible for building your business. Your business will not grow without consistent promotion and advertising. Marketing is about strategy and taking decisive action in marketing your business every day.

2. Entitlement and Prudence. Consistent action is the key to being a successful entrepreneur. If you have an entitlement mentality and think consistent traffic will happen on its own, you will fail. You must be prudent with your marketing: understand your target market, master your marketing platform and tools, decide what emotion and action you want your target market to take, and take consistent action to get the results you desire.

3. Intelligent Patience. Be disciplined enough to stay the course. Don't expect quick results. The human psychology of buying is based on association with the product or service. Studies show that most consumers need to see your ad at least 7 times before they make a purchasing decision ... so stay the course!

Finally, it is necessary to understand the basics, including the psychology, behind a successful sales process known as the sales funnel.

1. No matter what product you are marketing, the first step is lead generation. This consists of capturing a qualified prospect's attention and capturing their contact information.

2. Research shows that the average buyer requires seven points of contact before a purchase is made. Once the lead has been captured, automated auto-responders deliver messages at pre-defined intervals to build their trust.

3. Ensure that you demonstrate value during the sales process by under promising and over delivering. Be sure to provide a 100 percent satisfaction guarantee or provide a no questions asked full refund.

4. Build your own personal brand as this is the most straight forward way to add value and increase your earning potential.

5. Close the sale by making sure the prospect has all the information they desire and then facilitate the prospect to make a decision. Do not use hard sale tactics; you are providing a solution and if the prospect believes what you offer will meet their needs then they will purchase what you have to offer.

The rest of this article briefly describes the marketing tools and platforms to build and manage the websites that make up the sales funnel for your online business.

Website topics include a domain name, hosting service, a website, and website development tools.

A domain name is a user friendly way to bring a visitor to your website. It is a string of alphanumeric characters, such as these characters, mywebsite, and points to a certain URL or IP address of your website. You purchase the right to a domain name for a specific period of time, usually a year and at the end of that time you need to renew the right so the domain name points to your website.

A website is a little like a home site. Home sites are plots of land, with their own address, in a subdivision of a larger parcel of land. Websites are just a part of a web server, with their own web address, that is connected to the Internet.

A hosting service has web servers and provides space on their servers for websites. Most hosting services have the ability to issue a domain name. They also can provide email addresses associated with these domain names and websites.

Finally, there are two necessary tools to develop websites. One is a site manager and one is an editor. The site manager provides the capability to select various items such as text sections, video components, or a form, and place these items on the pages of your website. The editor, much like a word processor, provides the capability to create or edit the content of each item that is placed on a page of the website.

The next key part of the sales funnel for your online business is the landing page. This is the page of your website that the potential customer visits first. This page has a simple promotion about your product or service offering. It contains just enough information to create curiosity and encourage the prospect to take the next step and request more information.

After a prospect enters their name and email address on your landing page, they will receive email messages from your auto-responders. The auto-responder tool is a form of permission marketing that allow a sequence of pre-written emails to be sent out to prospect at regular intervals. The more people you have on a mailing list who are interested in your products or services, the more sales you will make.

The last items of your sales funnel are the thankyou pages. These thankyou pages are what your potential customers see after they provide their name and email address on your landing page. These pages provide more information about your offer, how what you offer provides a solution to your prospect's problem, and some testimonial or references that what you offer does indeed work.

Another key part of the sales funnel, and offered on the landing page, is an application kit that a lead must purchase and complete. A key aspect of this kit is that it helps ensure only serious prospects continue through the sales funnel. Another aspect is that fees earned from the application kit can be applied to your promotion and advertising costs essentially paying for your marketing efforts; this activity is what is called a funded proposal.

By using the Internet to market your products and drive sales, you will be using the key tactics you need to succeed in the New Economy. It is clear the next Industrial Revolution is upon us and it is indeed happening online. The Internet is the new global stage for the modern symphony of commerce. Those that learn how to leverage this most powerful of platforms will be its conductors; and they will make music, and money, at the same time.

I Hope You Enjoy the Articles and I Trust You Will Find Them Insightful! Let me Know What You Think.

Related Articles
  How To Figure Out If Your Business Belongs Online
  Changing the Game
  Online Games Go Beyond Miss Pacman and Donkey Kong
  Are Children Good Closers In Sales?
  If You Can't Win On Merit, Cheat!
  The Entrepreneurial Spirit
  Do You Need a Mentor For Your Online Business?
  Get The Lifestyle You Deserve!
  Focusing on empty Spaces
  Internet Marketing Training: How To Market A Business Online
  Future of Online Games
  How to Tell if Home Staging Will Work in Your Small Town – Part 2
  What Business Are You In?
  The Game Called Public Relations
  The Dawn of Pokemon: Tajiri Launches His Game
  What is a Business Coach
  Winners Embrace Competition!
  Seniors Having Fun on Online Gaming While Reducing Risks for Age Health Issues
  Popular iOS & Android Games
  Successful Entrepreneurs Stay Inspired

Article Tags: Home Based Business, Internet Marketing, Make Money Online, Mike Farrell aspenIbiz, New Economy, New Professionals, Next Millionaires



Related Forum Posts
Internet Users Hbk http://www.internetscamsanonymous.com - Current site for sale of our handbook as a Clickbank product Welcome any and all feedback: Sale page Content Handbook Content Pricing Too Big Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology Kind of like selling preventive medicine!! Thank you in advance for your interest and comments
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
The Game Inventor's Guidebook - by Brian Tinsman, 2002 I checked this out of my local library today and its pretty interesting... didn't address what I wanted to know, which was how to actually design an online gaming system (indeed this doesn't cover online games at all), but for board games etc. it's pretty good. Here's the TOC: 1. How they diid it: Trivial Pursuit Magic, the Gathering Dungeons & Dragons Pokemon Trading Card Game Interview with an inventor Interview with a publisher 2. How the industry works 1. What's in it for you 2. How new games happen 3. Anatomy of a publisher 4. Markets for games 3. Games and companies you should know 1. Mass market games you should know 2. Mass market companies you should know 3. Hobby games you should know 4. Hobby companies you should know 5. American specialty games and companies you should know 6. European specialty games and companies you should know 4. Self publishing 1. What am I getting into 2. Before you print 3. After you print 5. Selling a game step by step 1. How to invent a game 2. Game design 3. Game development 4. Targeting publishers 5. Before you submit 6. Eight submission strategies 7. Contacting publishers 8. Protecting your property 9. What to do if they don't say yes 10. What to do if they do say yes! 11. The game industry's dirty little secret 6. Resources and examples Publishers and mnufacturers Distributors Brokers Game conventions and trade shows Industry publications Sample query letter Sample record of disclosure Sample licensing agreement Sample option agreement
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Conduct a B2B Marketing Content Audit

Work Life Balance: Adding White Space

Top 5 Tips for Better Online Ads

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.