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Leverage Competitor Site Keywords to be No 1 on Google

Guest post by: Michael Farrell

Article Overview: By leveraging competitor site keywords, you can generate No 1 Page Rankings for your business, suggests Mike Farrell with aspenIbiz. Read this short article as it will reveal a command within your web browser that will enable you to view the keywords of your competitors so that you can use this critical information to be No 1 on Google.

Leverage Competitor Site Keywords to be No 1 on Google

Most businesses that decide to have an online presence have frequently already established themselves offline first. So they try to replicate a brand online that they have already created offline.

But a brand is not transferable, as is, from the offline world to the online world. It takes work on both to have an offline presence and an online presence.

If you ask Mary, who owns the domain namecakesbymary dot com, where she ranks in the search engines like Google, chances are very high that she will say she is number 1 on Google. However, she will be referring to searches that are conducted for the keywords mary and cakes but that is not how people search.

No one knows Mary when they need some cake and they will search for wedding cake or birthday cake. As far as the search engines are concerned, Mary and her site do not exist because she has not optimized her site to this type of search ... which in reality is all that matters.

Searchers will be directed to the sites that have capitalized on the generic search terms (or keywords) and the site that appears in the search results will gain the customers even though, theoretically, the company might be on the other side of the world.

Mary may well have the most appropriate offering but if users can't find her, she might as well not have a website or an online presence.

It is all very well having a business name like Cakes by Mary but the name itself means nothing.

You could be a scientific agency dealing with the mapping of the stars, or a washing machine repairman, or a business consultant ... who knows ... however the odds are high that your potential customer certainly does not know you and no amount of searching on Google is likely to find you.

Your domain name should incorporate your key deliverables ... like BirthdayCakesbyMary or WeddingCakesbyMary.

If you sold wooden toys online then the clever name Toytopia would work because it incorporated the keyword Toy that defined the product.

For those businesses that have a specific geographic location relevant to customers, find a way to add your location to your domain name.

If Cakes by Mary was located in one of the trendy areas of San Francisco south of Market Street, known as SOMA, then BirthdayCakesbyMarySOMA would be a great domain name that would work to her advantage and increase the chances of being found by her target customers.

Here is a tip for you to do early in your efforts to become an Internet Marketing professional.

Go to your website and within the web browser, open the source code to see your own meta keywords. If you are using Internet Explorer, for example, click on View and then Source in the list of drop down commands. Frequently, on the first page that you see, you will find a section with meta keywords and this will let you know how the search engines see you.

More importantly, use the same technique to view your competitor's pages and sites that are of interest to you like potential new target markets for your goods and services. And, all of this critical information is available to you for free!

Chances are that you will soon learn what works and what does not work. You can see what your competitors are doing and you can leverage the same techniques and keywords for your site in order to be No 1 on Google.

In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became an Internet Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your Page Ranking and drive qualified leads to your website.

Finally, I would like to provide Best Wishes for a Happy Holiday Season and a Prosperous New Year!

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Article Tags: Domain Name, Google Page Ranking, GoToMarket Partners, Internet Marketing, Keyword Research, Keyword Search, Keywords, Mike Farrell aspenIbiz, Search Engine Optimization, SEO



Related Forum Posts
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Most Useful SEO Tools For Webmasters - Hi, My name is Jeff, I work for WebBizIdeas.com and we are developing an article called "50 Most Useful SEO Tools for Webmasters." We have ranked & listed our top 30 SEO Tools but want to get your opinion on what SEO Tools are most useful to you; as Internet Business Owners. Google Webmaster Tools Google Analytics Google Alerts Yahoo Site Explorer SEOBook.com Keyword Research SEOBOOK.com SEO For Firefox Tool SEOBOOK.com Search Engine Rank Checker SEOBOOK.com Back Link Analyzer SEOChat.com Keyword Difficulty Compete.com Quantcast.com Alexa.com Archive.org Stompernet Site Seer Technorati.com PRWEB.com ADDTHIS.com SHARETHIS.com EzineArticles.com Scribd.com Squidoo.com YouTube.com StumbleUpon.com Reddit.com Digg.com Del.icio.us Wikipedia.org Flickr.com NewsVine.com Yahoo Answers NOTE: When you list your answers please include a description on what the site is, why it is important to you, and your experience please....we may include it in our article. Jeff
Re: Traffic! How do you get it? - I agree, [i:1z2pskgt]"The solution before getting traffic, is RESEARCH"[/i:1z2pskgt]. "Keywords" are the source of traffic and its completely true that we should do a bit of research before crafting an article. Now a days, i see like its quite easy to rank well for long tail keywords esp. on Google because of the "freshness" in serp. The newly indexed articles are placed above the older articles to show fresh content to the user. Its advantage too but the question is, how long you stay in top position ?
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Keywords - Keywords in your URL are good, but you also need to include these in headings on your pages. If you were going to search Google for this content, what words would you use? What common words would people use in a search engine if they wanted to find your site? You don't need to overdo the headers, just add a couple to each page and especially on your home page to attract search engines. I think someone also mentioned listing your site in directories. This is good and make sure to list your site under beauty - this should attract people that want to find you. Trading links with sites is good and especially sites that attract the people you want to bring onto your site. Miss Shri


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