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Success Factors of Advertising with Facebook for Your Affiliate Business

Guest post by: Michael Farrell

Article Overview: Facebook has the potential to revolutionize marketing, suggests Mike Farrell with aspenIbiz. Read this short post as it reveals 3 success factors to getting Facebook ads to work for you and your business.

Success Factors of Advertising with Facebook for Your Affiliate Business

Facebook was founded in a Harvard dorm room and was not built for you the advertiser. They were not trying to meet your needs. They were not interested in providing you clicks. In reality, they had no idea what they were doing. They had no idea it would be instrumental in toppling dictators in less than eight years.

It was a cool, digital place for college friends to connect.

Facebook reports that 50% of its active users log on to the site on any given day. The average user has 130 friends and is connected to 80 community pages.

Facebook users create more than 300 billion pieces of new content each and every month and 70% of Facebook users live outside of the United States.

As exciting as this is, it is important for advertisers to remember that Facebook did not build the site for advertisers.

Plus, while Facebook has the potential to revolutionize marketing, hardly anybody is actually making money with Social Media. So, here are some success factors that you need to know.

Success Factor 1 - Google is the Yellow Pages and Facebook is the Coffee Shop.

Google is very much like the Yellow Pages; it is where people search for things to buy. Facebook is like an online Coffee Shop; a place where people go to socialize. Can you sell stuff in a coffee shop? Yes you can! Anything remotely related to arts, entertainment, music, events, community, beliefs, or culture is prime for promotion with Facebook ads. You just need to design your store accordingly.

Just like Starbucks did with coffee; ADD a few new items to your existing business. When you walk into a coffee shop, all kinds of things may be for sale however you are never assaulted by sales people and there is no pressure. The sales people are there to ENGAGE with various people and conduct events that are hosted there.

Be sure to adjust your business to match the culture and traffic habits of Facebook users.

Success Factor 2 - Itches versus Identity

Search engines scratch itches. Facebook is different. You laser target your ads in Facebook based on who people are, not what they are searching for or doing at this specific instant. Facebook is not about scratching a momentary itch. It is about your customer's identity, beliefs, values, and community. The 600 million people on Facebook respond to anything new and interesting that speaks to who they are.

For instance, if a user does not have agile guitars in their "likes and interests," then they will not be served ads on guitars, even if all they ever did in Facebook was search on the term.

If, however, you previously liked a page called "agile guitars," you may be shown ads about guitars at any time. Facebook doesn't wait for you to search on terms to show you ads. Facebook knows you have interests and shows you ads based on those interests all the time.

The key to profitable Facebook advertising is harmonizing with the value and identity of your customers.

Success Factor 3 - Is Facebook for Me?

It is possible to successfully sell almost anything on Facebook. However, some products sell on Facebook like magic and others are really, really difficult to sell there.

Some types of products or services are a natural fit for Facebook. So natural, you can set up a campaign and start finding new customers in a few short minutes. Other types of products and services will be a harder sale. For some, Facebook may not be a good channel for purchasing clicks until you have exhausted easier channels. The question for you today is, "How easy will it be for you to sell your product on Facebook?"

In closing, this post provides some insight into several critical factors of getting Facebook ads to work for you and your business. These game changing strategies introduce the magic of Facebook Paid Advertising and illustrate how to gain dramatically on your investment in clicks, customers, and profits.

For Online Affiliate Marketers and Internet Entrepreneurs, Facebook is advertising media and not social media. Be sure to utilize these 3 critical factors to capitalize on ideal timing with this media.

I Hope You Enjoyed the Article and I Trust You Found It Insightful! Let me Know What You Think.

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Article Tags: Affiliate Marketing, Facebook Paid Advertising, Facebook Twitter LinkedIn, Income at Home, Make Money Online, Mike Farrell aspenIbiz, Work From Home



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.
Re: Affiliate Marketing - Open for Discussion - Carol, Mary and David - thanks for your great input and insight on Affiliate Marketing! This is the kind of discussion I was hoping for in this thread. There are pros and cons to Affiliate Marketing, just as there are to any business. As has been suggested, he best policy is to proceed with caution and do some research before jumping in. As Carol has recommended, this topic thread in the EvanCarmichael.com forum is the ideal place to ask questions and seek further input on available Affiliate Marketing programs. If a person is serious about building an online business and is interested in Affiliate Marketing plans, they should approach the process as they would any other form of business. Research, ask questions, compare opportunities, participate in forums on online business and Affiliate Marketing. GT :-]
Re: What are your May Goals? - Good news folks! My ebook, titled "SFI Affiliate Success Handbook" has been accepted by Tripleclicks!
Facebook and Beacon - What Do You Think - This landed in my inbox. Any thoughts???? Personally, I think they really overstepped the bounds of maintaining personal privacy with this one. Facebook Signals Changes With Beacon David A. Utter | Staff Writer The ringing outcry against Facebook Beacon, which posted people's online purchases to their friends' News Feeds, led to Facebook altering the program. Facebook founder Mark Zuckerberg's aggressive move into referral advertising through the Beacon technology ran into a brick wall of user discontent. After days of complaints that spread throughout the media world, Facebook has changed their Beacon policies. "Users now have more control over the stories that get published to their Mini-Feed and potentially to their friends' News Feeds," the company said. Other details of the changes have been published in the Beacon FAQ available to Facebook members: "If you are logged in to Facebook and visit a Beacon Affiliate, an action you take (like writing a review or purchasing an item), may trigger that website to want to publish a story to Facebook. Before that happens, a notification will display in the lower right corner of your screen. If you click "No Thanks"...no stories or information will be published anywhere on Facebook. If you click "Close" or ignore the story, the story will be sent to Facebook, but not yet published." The previous version of Beacon would go ahead and publish details of a purchase or other conversion activity on a participating website directly to the Facebook user's Mini-Feed, which would then appear on the News Feeds of friends tracking that Mini-Feed. Some people complained that the notification appearing on a Beacon partner site of the pending publication did not appear. Facebook said people were leaving pages before the notification dialogue could be fully displayed, and they have changed the process to confirm the full notification has been shown to the person. Chris


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