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The Law of Perception – Marketing is not a Battle of Products
| Guest post by: Michael Farrell |
Article Overview: Marketing is not a battle of products, it is a battle of perceptions, suggests Mike Farrell with aspenIbiz. Read this short article to understand that the (lead and/or) customer don’t care about how good what you have is, they just want to know it will solve their problem.
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Free Download - Learn How to Name the Children to Be No 1 on Google By Michael Farrell |
The Law of Perception – Marketing is not a Battle of Products
The Law of Perception - Marketing is not a battle of products, it is a battle of perceptions.
Many people think marketing is a battle of products. In the long run, they figure the best product will win.
Marketing people are preoccupied with doing research and getting the facts. They then analyze the data to make sure the truth is on their side, confident they have the best product and that ultimately the best product will win.
It is an illusion. All that exists in the world of marketing are perceptions in the minds of the lead or customer. Their perception is the reality. Everything else is an illusion.
Marketing is a manipulation of those perceptions and creating illusions to solve a problem of the prospect or customer. They don't care about how good "what you have" is, compared to the competition ... they just want to know it will solve their problem and work for them.
Your entire marketing efforts should be to meet and exceed those perceptions. You have to study how those perceptions are formed and focus your marketing campaigns on meeting and exceeding those perceptions.
For example the three largest selling Japanese imported cars in America are Honda, Toyota, and Nissan. The Japanese automobile manufactures sell the same cars in the US as they do in Japan. If it was a battle of products, you would expect, percentage wise, the same sales volume would hold true for cars sold in the US as in Japan. Yet in Japan, Toyota sells 4X as many automobiles as Honda does. Why?
To answer that, let's think about the following interchange. If you told friends in New York you bought a Honda, they might ask, "Was it a Civic?, an Accord?, or a Pilot?" If you told a friend in Tokyo you bought a Honda, they might ask "what kind of motorcycle did you buy?" In Japan, Honda is perceived as a motorcycle company and most people in Japan don't want to buy a car from a motorcycle company.
Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, Attraction Marketing Formula, Magnetic Sponsoring, and MindMeister to position themselves and their products to solve the needs of the customer or prospect. They use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor's but to develop a message that will seduce and persuade a customer that what is offered will work for them.
Marketing is not a battle of products. It is a battle of perceptions.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
The Law of the Mind – It Is Better to be First in the Mind than to be First in the Marketplace
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About the Author: Michael Farrell RSS for Michael's articles - Visit Michael's website Click here to visit Michael's website   Control these Rare Earths and you Control the Energy Technology and Economy in the 21st Century Develop Your Product and Build Your Brand in the New Economy How to Survive the Impact of Bankrupt Nations Five Social Media Mistakes to Avoid in Your Affiliate Marketing Business The Law of Candor Admit a Negative and the Prospect Will Give You a Positive |
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Advertising is the essential
- Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted.
It’s enssential
niche forum categories
- I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]...
Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here...
Just a few thoughts:
Better Blogging
Developing Info Products
Internet Marketing
Presentation Skills
More How to's
Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
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Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
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Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
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