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The Law of Success – Success often leads to arrogance, and arrogance to failure

Guest post by: Michael Farrell

Article Overview: Ego becomes the enemy of successful marketing, suggests Mike Farrell with aspenIbiz. Read this short post as it explains that when people become successful, they tend to become arrogant, less objective, and this can lead to failure.

The Law of Success – Success often leads to arrogance, and arrogance to failure

When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants.

Donald Trump is an example of people blinded early by success and untainted by humilty. And when you are blind, it is indeed hard to focus.

Trump's strategy was to put his name on everything, committing the cardinal sin of line extension. Denial seems to go hand in hand with a big ego. When first meeting the Donald, he will frequently begin with a discussion about how people accuse him of having a big ego; which he denies. However, while he is speaking, it is hard to avoid noticing big T symbols all around; so much for the sermons about not having a big ego.

Success is often the fatal element behind the rash of line extensions. When a brand is successful, the company assumes the name is the primary reason for the brand's success. So they promptly look for other products to plaster the name on.

Actually it is the opposite. The name did not make the brand famous (although a bad name might keep the brand from becoming famous). The brand got famous because you made the right marketing moves. In other words, the steps you took were in tune with the fundamental laws of marketing.

You got into the mind first. You narrowed the focus. You preempted a powerful attribute.

Your success puffs up your ego to such an extent that you put the famous name on other products. Result: early success and long-term failure as illustrated by the actions of Donald Trump.

The more you identify with your brand or corporate name, the more likely you are to fall into the line extension trap. It can't be the name, you might be thinking when things go wrong. We have a great name. Pride goeth before destruction and a haughty spirit before a fall.

One aspect of the problem is the allocation of time; too many industry activities, too many outside board meetings, too many testimonial dinners.

According to a recent survey, the average CEO spends 18 hours a week on outside activities. The next time waster is internal meetings with approx 17 hours a week attending corporate meetings and 6 hours a week preparing for those meetings.

Since the typical top executive works 60 hours a week, this leaves only 20 hours for everything else including managing the operation and going down to the front line. No wonder the chief executives delegate the marketing function, which is a big mistake.

Marketing is too important to be turned over to an underling. If you delegate anything, you should delegate the chairmanship of the next fund-raising drive; like the VP of the US attends state funerals, not the president.

The next activity to cut back is the time spent on the meetings. Instead of talking things over, walk out and see for yourself. As Gorbachev told Reagan, "It is better to see once than to hear a hundred times."

Small companies are mentally closer to the front than big companies. That might be one reason why they grow more rapidly and viewed as the engine to revive the economy. They have not been tainted by the law of success.

It takes a while but many Internet Marketing entrepreneurs learn the Law of Success. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires nor can they predict the future.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Law of Success.

It looks easy but marketing is not a game for amateurs. Marketing is not a battle of products. It is all about the strategy you use to benefit from the Law of Success as no one can predict the future with any degree of certainty.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at this article directory over the next few weeks.

Finally, a great book to read is "The 22 Immutable Laws of Marketing" by Ries & Trout.

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Article Tags: Affiliate Marketing, Internet Marketing, Mike Farrell aspenIbiz, Product Line Marketing, Target Market, Traffic Formula



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Boosting Confidence - Confidence is something all of us women could stand to have infused in our blood 24/7! It’s one of those areas that many struggle with the most. Through my coaching practice, I’ve discovered an underlying thread that seems to undermine confidence in some women. It has to do with confusing true confidence with pride or arrogance. Confidence is being sure of who you are and what you are able to do in a way that does not compare yourself to others. It is not dependent on value because every one of us women is valuable. Pride or arrogance is when someone lifts him or herself above others as if they are more valuable than others. It also seems to be related to "approval addiction" where the self esteem must continually be fed by others or they don't feel good about themselves. Thus, some arrogant people put others down so they can see themselves as above. Confidence is simply being all of the great woman you already are. You want to create a great business and you want to do your job well. It is not prideful to be confident in what you are doing. I invite you to give yourself permission to really let your abilities come forward and see what happens to you and your business as a result. I’d also love to hear what methods you have for boosting your own confidence.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert
Re: Fighting Fair - [quote="BuzzAroundBooks":2ysrp4em] Hi Shri, You're absolutely right. In fact, I think Trump should take back what he said about being a fan of Omarosa after that night's "performance". I think it can be both funny and entertaining when Gene Simmons is disrespectful with his arrogance, but there was nothing funny nor entertaining about Omarosa and Piers' words.[/quote:2ysrp4em] He's a fan because her *itchy behavior drives up his ratings. I still think he should've called them back in and fired her. The previews look like Piers will be on the hotseat this week, but we'll see. Chris
Re: Conversion rates - Great point Kevin, word-of-mouth is a great way to convert leads as they are being recommended by someone they trust. My job is converting website visitors into leads, and of the leads we get from the website/s we convert around a 12.5% (of leads). At this point I think our website is the best leads vehicle right now.
OT: TV Shows Teaching Inappropriate Behavior - I just saw a commercial a few minutes ago for a tv show called Queen Bees. Five or six beautiful young women, all full of themselves, saying stuff like, "I'm going to get what I want and if you get in my way I'll hurt you." Every single woman's comment was in that vein - promising violence to anyone who stood in the way of their ambition... to be some sort of "diva." Then there was a commercial for a show called "Be Diddy's Assistant" which showed some woman attacking and hitting a guy in a chair... Then we get Dragon's Den from England... entrepreneurs come to a group of people and make their pitch, and most of them get insulted and ridiculed and tossed aside (again, based on the commercials I've seen - never watched it and never will) And then there's the shows I've heard discussed here.. The Apprentice, etc., all teaching people that violence and sneaking around and in-your-face arrogance is acceptable behavior. And I find it very frightening! Kids are vicious enough just as they are, without being inculcated with this stuff so they grow up and start implementing it!


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