Tweet

Use Website Statistics to be No 1 on Google

Guest post by: Michael Farrell

Article Overview: By knowing the terminology and monitoring the statistics about your website, you can generate No 1 Page Rankings for your business, suggests Mike Farrell with aspenIbiz. Read this short article as it will explain the terminology to measure the activity of your website so that you can be No 1 on Google.

Use Website Statistics to be No 1 on Google

As it is within all industries, the Internet world, full of web sites, is peppered with its own lingo. Get to know the terminology well and understand what it means, that way nobody will be able to pull the wool over your eyes.

Here are a few keys terms to understand and monitor on a very frequent, if not daily, basis.

Hits. This is the most abused and wrongly used statistic referring to Web activity. You've heard people say, "I get 100,000 hits a month." Be concerned as this is a meaningless number; a hit refers to each file sent by the server to a Web browser-therefore, if you have a page that contains many images, chances are that those images plus the HTML file supporting them will register as many hits. As a result of displaying the pages of your website, the numbers quickly get out of hand and you will have no real idea how many visitors your site is getting.

Page Views. Page views are a more accurate measure, because the figure disregards how many hits or files make up the Web page. It simply measures how many times a Web page was served up. The problem with page views is that you don't know whether it was one user looking at 20 pages or 20 visitors looking at one page each.

Visitors / Uniques. This should be the number you are monitoring the most. This is the truest representation of how popular your site is. More accurate than hits or page views, your visitor numbers show how many people actually came to your site.

PPC. Price per click is the financial reward someone will pay you for every click he or she receives from an advertisement placed on your site - or the price you pay Google, for example, every time someone clicks on your Adwords advertisement. Clients often ask what a good PPC rate is, and the answer is that it depends. It's worth only what someone is prepared to pay.

PPM. This is less and less common nowadays, but some advertisers don't want to mess around with a micropayment for every single click-through. They're looking at this relationship in the macro sense and expect you to be sending over loads of visitors. They therefore prefer to work in terms of thousands of visitors rather than anything smaller. The letter "M" is the Latin representation of 1,000 and thus PPM is the price per thousand.

Here is a tip for you to do early in your efforts to become an Internet Marketing professional.

Be sure to sign up with Google Analytics and monitor the information about your websites that will be available but don't rely only on these statistics, so get a second opinion. Maybe your developer has bolted a Web site statistics function onto your site, but if that is not the case, check outopentracker, which is a great tool for measuring activity. If you're considering marketing your site on search engines other than Google, it is essential.

In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became an Internet Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your Page Ranking and drive qualified leads to your website.

Related Articles
  ••••••>GetMeOnTop SEO Website Surpasses Facebook, Microsoft, Fortune and Hotjobs. Google just 1 point higher!
  Website Statistics: Facts and Fallacies
  Google’s Message to Designers
  The Best Ways To Start With AdSense!
  Google Primer: 10 things you need to know (Part 1)
  SEO - How Important is Your Google Page Rank?
  Do you Really Want a Flash Website
  No-Cost Marketing Tools For Affiliate Marketers
  Google Analytics Overview: A Must Tool for Webmasters To Discover The Insights Of Their Website
  Seo Basics
  What is Google Analytics?
  Google Primer: 10 things you need to know (Part 2)
  Free Web Analytics from Google
  Calculating Web Site Visitors to Judge Site Performance
  How to feature onGoogle’s first page
  online marketing – how do you do it and why?
  Pros And Cons Of Setting Up A Free Website On Google
  Google Website Optimizer: How to Split-Test Your PPC Landing Pages for Maximum Conversion
  search engine marketing means back linking
  TIPS TO ATTAIN PROPER SERP'S FOR A WEBSITE AND BLOGSITE.

Article Tags: Google Page Ranking, GoToMarket Partners, Internet Marketing, Mike Farrell aspenIbiz, Search Engine Optimization, SEO, Website Analytics



Related Forum Posts
Re: make real an idea - Hi.. Make sure your website is working for you! There are many Website Statistics easy-to-use and affordable web traffic analysis service that allows you to monitor your web site traffic. Use this information to your advantage, and improve the design and efficiency of your web site. You just go ahead..i'm there with you.. Good luck..!
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - HI Evan, Look forward to hearing more. I like the point that you brought out with "testing." Google has some amazing tools that can help website owners track everything. From Google Adsense reporting to Google Analytic to Google Conversion and most recently Google Goal Tracking. Between all of those tools a website owner should know exactly what type of traffic is converting & making them money and what type of traffic is not. I even use Google PPC to estimate organic search engine traffic! Website owners would do well to follow your lead and create a base, and then test off that base in regards to advertising. Jeff
Website Ranking Optimization - There are many myths about SEO but I want to tell you the plain truth. The do-it-yourself person can accomplish just as much as the professional. You must be willing to do many tasks of Website Optimization if you want to succeed. There is much information on the Internet on SEO. Some will tell you that the secret to high rankings is creating and submitting many RSS Feeds. Others will tell you that you need quality reciprocal links. Is there just one way of gaining first page on Google? [link removed by forum administrator]
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
How Do You Check Google Ranking? - Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages? Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high. My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts. Does anybody else have any other tips for discovering your Google ranking? Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Induction – your first management job

Leading with Discernment

Get Your Business on Google Places

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.