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The Great New World at 60 Plus (60+)

Guest post by: Tracy Emerick

Article Overview: Being 60+ is a new experience for all of us that have passed the six decade threshhold. There is a new world and the best thing we can do is embrace it and not just sit down and complain. The most important strategy we must undertake is developing at least one additional income stream.

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The Great New World at 60 Plus (60+)

Being over 60 years old today means you have become a marginal citizen of the US. There are three major areas where you have or will experience being marginalized:

1. Employment

2. Health

3. Mainstream

The most dramatic down side of being 60+ is that if you are not in a job that you have had for a long time, you will never again find another job that provides what you had during your hay day of employment. There are several reasons for this, all related to money. You are probably among the most expensive employees where you work or worked. That means that your expectations for earning are much higher than younger employees. This translates into younger employees are less expensive than you are. So, even if you are currently employed, there is a good chance that you are feeling the heat on the back of your neck to move on. Your talents and contributions are invisible to the finance department, you are overhead that costs twice as much as persons who can do your job. You are expendable for the good of the company's financial performance.

Over 60 has two issues in the health category. The cost of your health insurance is off the charts expensive (which relates back to the cost of your being an employee) and has been since you turned 55. And, you are having aches and pains, high blood pressure, high cholesterol, poorer eyesight and all the rest that accompanies aging. You can help it to a point, but you are just not as agile or healthy as a 30-something or even a 40-something. Getting old is part of life and there isn't anything you can do about it, your employer and lenders know your age and make their decision accordingly.

Mainstream is where you really hit the margins. Look at advertising for anything except products aimed at 60+ and you will never see anyone 60+. The US is obsessed with youth and thin, not because the country is full of young, thin people. It is because everyone at all ages over 30 wants to be younger and thinner, in short being 20-something forever. The other area where 60+ falls out of the mainstream is the steady advancement of technology, gadgets and black boxes, and their use, social networks and texting. The 60+ male didn't learn how to type in school, some never have. Fortunately, the 60+ female took typing in high school as a matter of course in order to fulfill the types of jobs women were being educated to perform. Gadgets or their use both move the 60+ further from mainstream involvement by the choice of the 60+ who no longer wants to learn one more technology to compete with the younger generations who don't know a life without technology.

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Home > Home-Based-Business > Tracy Emerick > The Great New World at 60 Plus 60 >
Article Tags: 60, 60 plus, blood pressure, employment, female, health, high, income, jobs, mainstream, marginal, sixty plus, technology, women
Referred by: http://jaykubassek.com

About the Author: Tracy Emerick
RSS for Tracy's articles - Visit Tracy's website

Tracy Emerick is a serial entrepreneur with over 30 years of marketing and sales experience. He has helped many people succeed in business using basic approaches. Tracy retired but was brought back to business due to the drop in his nest egg. At 60+ he is a congenial consultant and amiable advisor seeking the success of others through his efforts. One of his businesses may still be found at www.taurusmarketing.com, a business that brought success to many businesses, big and small. Tracy has also been a professor at the graduate level, most recently for NYU. He has a masters (MBA) and doctorate (PhD) in business administration which provides the academic foundation for his real world approach to business and life.

Click here to visit Tracy's website
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