Like this article? PLEASE +1 it!

MLM secrets-business opportunity?

Written by: Cliff Williams

Article Overview: As someone who has twice experienced the trials and tribulations of an MLM business opportunity I can give you the benefit of that experience. As Archibald Macleish said, “There is only one thing more painful than learning by experience and that is not learning by experience.” So, to help you, here are my thoughts on the pitfalls of building your business, from the struggle to get leads to the problems of developing and keeping a team. These are the MLM secrets that you don’t hear about until it’s too late.

Free Download - MLM secrets-business opportunity? By Cliff Williams

MLM secrets-business opportunity?

After decades of experience in direct sales I then turned my hand to MLM (Multi Level Marketing). The theory was great, get paid for sales, build a team and get paid for their efforts as well, giving a residual income, allegedly for life. Unfortunately, having tried two MLM companies I found that the theory didn’t quite match up to the practice, even though I was earning up to several hundred pounds a week with the prospect of increasing income, albeit a slow increase.

In each company the joining instructions were the same, start with a list of family and friends who you could “attack” and show them the wonderful MLM business opportunity that you had for them. This was your warm list. I tell you this, there is nothing warm about selling to family and friends! It sounds easy to do but to many this is both embarrassing and awkward, especially if they’ve already tried several opportunities beforehand. Then there was the memory jogger, “who do you know who is a policeman, who is a hairdresser, a driver?” It went through hundreds of different occupations, names, hobbies, sports, places, etc., etc. in order to build your list of prospects. There was the distribution of flyers, letter drops, newspaper adverts, shop window adverts, posters on lamp posts, posters on road signs (we got into trouble from the local council for that!), knocking on doors and, of course, the three foot rule. All this meant loads of money going out on petrol and car expenses, not to mention shoe leather! The main problem about these methods was that they were all basically cold calling.

I did get results but the leads were generally of poor quality which led to a pretty awful retention rate and so it became a race to replace lost team members before the team could begin to grow. No wonder that it’s said that 97% of network marketers fail, an MLM secret that is never mentioned to new members. While we’re talking about retention, one of the greatest drawbacks that the successful entrepreneur faces is losing a star member of his team to another company. Money talks and people can be very fickle. If a top producer in your team does leave for more money or a better business opportunity they will naturally take their personal team with them to ensure their success in their new company and that could mean losing hundreds or even thousands from the successful entrepreneur’s team. What a disaster that would be. Success to poverty in one easy movement.

The modern way is to bring yourself up to date and work smarter by marketing on the Internet, although even then there is still the risk of losing a star member of your MLM team. Many companies give you a lovely website these days with their MLM business opportunity, which sounds a great idea, but these websites are branding the company and their products. People join people, not companies, so a website should be branding you in order that prospects can get to know, like and trust you and then they are more likely to buy off you or to join your business. Also on the downside is that the companies do not drive traffic to the individual’s website and don’t teach their Internet marketers how to drive traffic to their websites either. (At this point I feel I should refer readers to a previous article of mine, “The Ideal Internet Marketing Opportunity - Invaluable Tips to Save You Time and Money.”)

As can be seen above, the old way of Multi Level Marketing is no walk in the park, relying on outdated methods of marketing and recruiting. I’m not saying that no-one can be successful using these traditional methods. The facts show that the occasional person can indeed earn large sums of money, although in most of these instances the basic foundations were laid many years ago. Take my tip, when choosing between the old and the new, the Internet is the way to go but, of course, Internet marketing raises its own problems and I’ll deal with those another time.

Related Articles

Opportunities vs Information

Today is an Opportunity, Hear the Knocking

Top Online Business Ideas For Work At Home Moms

The Perfect Work At Home Business Opportunity

Most Successful Home Business: Do You Know What You're Looking For?

Home > Home-Based-Business > Cliff Williams > MLM secretsbusiness opportunity

Article Tags: business opportunity, drive traffic, MLM secrets, mlmbusiness, multi level marketing, secrets business
Referred by: http://jaykubassek.com

About the Author: Cliff Williams
RSS for Cliff's articles - Visit Cliff's website

Cliff Williams uses his positive mental attitude and self belief learnt as a Royal Marines Commando in his business, Internet Marketing Avenues. These skills were further developed for Direct Sales by that great entrepreneur, W.Clement Stone, for whom Cliff became a top producer in the UK. Also, as a former instructor in the Royal Marines he has the ability and expertise to pass on his direct marketing knowledge to others, making him the ideal Internet Marketing coach to lead prospective entrepreneurs from where they are to where they want to be. Cliff Williams's informational website is http://InternetMarketingAvenues.com

Click here to visit Cliff's website