Tweet

How Great Leaders Inspire Action and Loyalty

Guest post by: Paul Brooks

Article Overview: Forget about your unique selling proposition! People don't buy into what you do and how you do it. People buy into why you do what you do. This article can change your life, so read on.

How Great Leaders Inspire Action and Loyalty

Sometimes you may wonder why certain leaders' regardless if it is about business; politics, civic, etc seem to excel exponentially in their chosen field above all others. You may also wonder why you are not excelling in your chosen field as a leader, while others seem to propel themselves into the outer stratospheres of achievement and accomplishment in your field. Why do these great leaders inspire action and behavior and you don't to have that "X" factor? After reading this article you may realize how to have that "X" factor that may be eluding you and take the necessary steps to take your place among the great leaders in your chosen field of endeavor. The ideas in this article are not my original ideas; they are the ideas of Simon Sinek, a world renowned author and speaker. I am merely serving as a conduit and advocate of his great teachings, and want to pass them on to you in the event you don't know about him. His teachings and philosophy have benefited me greatly and they may also have a positive and beneficial effect on you as well.

Forget all about the "How" and the "What" for now. Toss aside your would-be results. Concentrate and focus like a laser beam on your "Why". Your "Why" is your purpose, your inner core beliefs, and it is a driven passion of yours. Don't focus on a particular product or service. People don't buy into what you do; they buy into why you do it. People don't buy into your "unique selling proposition" that does not mean a hill of beans to them. People buy into why you do what you do.

You should have one top priority in your business or cause, which trumps any other business goals that you have. The number one goal should be not to do business with people that want your product or service, but rather do business with people who believe what you believe. It creates loyalty and trust. If you talk about what you believe (your "Why") you will naturally attract people who believe what you believe. What you do exemplifies what you believe. If you don't really know why you do what you do, how will you get people to be loyal and be a part of what you do?

In summary I suggest you read this article over and over again to comprehend the enormity of its message. It is not what you do; it is why you do it, which will attract liked minded people, which will nurture loyalty, trust, and inspire action. I strongly suggest you Google Simon Sinek and view some of his videos. I have given you a brief synopsis of Simon's ideology. You may also want to read his book titled "Start With Why". Remember if you want to inspire action, begin with your "Why".

Related Articles
  Inspire loyalty like great sports coaches.
  Motivational Leadership - Creating Loyalty
  Authority as a Leadership Principle
  Nobody Trains to be a Follower
  How Inspired Leadership Creates Dream Jobs
  Great Leadership Requires Inspiration, XVII
  The Art of Leadership: Part One
  Inspirational Leadership: Do It Your Way
  100 Ways to Succeed #58
  Leading with Why - Inspiring Passionate Followers
  Article #46 What Do Leaders Strive Everyday For?
  The great questions real leaders often ask themselves
  Leadership - The Art Of Being one of the 3%
  The 4 Secrets of Leadership
  Five Undeniable Laws of Leadership
  Inspirational Leadership: The Happy Accident
  Taking the lead – gaining commitment and co-ownership.
  5 Kinds of Stories That Create Our Reality
  Help Somebody Today
  Revealed key elements of a successful customer loyalty programs

Article Tags: great leaders inspire
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Modeling the Masters Video - Ingvar Kamprad - Hi Evan, Great idea to feature the IKEA founder... I'm listening right now and I really like "Action Item #3: "Time is your most important resource; you can do SO MUCH in ten minutes... divide your life into 10 minute units and sacrifice as few of them as possible"... Great! I "liked" and "tweeted" the youtube video.
Re: From Sales to Marketing - Loyalty, Glad to know a little about you. Yes, this forum holds quite a bit of useful information. We hope you will join into the conversations and get to know us. Welcome!
Re: Just Saying Hello - Hi Camil, It's great to have you here! You're very lucky to have someone like David to take you under his wing and mentor you. There is a lot that one can learn from him, including myself. To answer your question about Pay Per Action, PPA simply means paying only after someone signs up for a newsletter, buys something, clicks a link on your site, etc. You don't pay simply for them clicking on the ad and going to your site, they have to take some sort of [i:3d00o8mo]action[/i:3d00o8mo] on your site. This would be a good alternative compared to PPC, and as Tanny mentioned, MSN's Ad Center would be a good PPC alternative. Yahoo Marketing would also be cheaper. Great questions so far... keep them coming! There are plenty of members here willing to help. All The Best, Alan
Re: March 21 Triple Crown Update - Congratulations to the first three Leaders in the Forum category. Keep it up.
Re: Forums Question - Ok guys - the This Month's Leaders should now be working - thank you for pointing this out!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Is the Media to blame for losses in super?

How To Calculate A Minimum Fee For Your Services

How Promotional Caps became a Fashion Trend

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.