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The History of Internet Marketing
| Guest post by: Robert Hathhorn |
Article Overview: The knowledge of how internet marketing got started.
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Free Download - 4 Tips While Working From Home By Robert Hathhorn |
The History of Internet Marketing
The early existence of internet marking started in the early 1990's when text-based and simple websites were predominantly used in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the use of online marketing to basically develop the public awareness in using a certain drug called "Excedrin". During the tax season in 1997, law and marketing firms declared the Excedrin as a "Tax Headache" supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.
According to Linda Himelstein of Business Week, the use of the World Wide Web in promoting Excedrin resulted to series of good responses coming from Bristol-Myers. Himelstein also wrote in her article that in just one or two days, the Brtistol-Myers already estimated 30,000 added names in their online customer list. Standardized technology industries such as Microsoft and IBM began to incorporate their internet providers and several software programs in the Bristol-Myer's existing online marketing campaigns. Both industries also began throwing away millions of dollars from online marketing efforts to give way for the Bristol-Myer's campaign. Several websites such as Yahoo is said to be one of the online-based firms that was able to quickly acquire high amount of profit from online marketing. Yahoo successfully targeted the "never before seen" type of messages from the online marketing industry. The highly trafficked website generated the monitoring of hits every online advertisement acquires per day. In 2000, many online marketing firms were forced by Yahoo to tighten their online advertising revenue. During the same year, Yahoo reported that the online marketing firms' customer bases dwindled during the "Cooling Stage" of the US economy.
The expenses used for internet marketing in the US, Canada and other neighboring countries totaled to 300 Billion Dollars in 1996. In 1994, the average online marketing figure totaled to 175 Billion Dollars which were all spent for traditional advertising campaigns in one year. The online marketing industry began to rise when the number of internet users and home based businessmen or entrepreneurs continued to increase in America during the mid-1990's. In the year 1997, the online advertising industry's budget increased to $1 billion. Online marketing expertise and advertisement writer Bill McRea wrote in his article that one of the most popular online marketing firms in America and some European countries today is the "Houston Online Marketing". According to McRea, the Houston online marketing has several advantages that comprises well with affiliated online marketing firms in the US including several western and European countries as well. The benefits of Houston online marketing provided by McRea include the following:
• Online consumers can easily log onto the website and get to know the overall features of the product or service any time of the day.
• Online marketing companies could save more money due to the website's necessity in reducing sales force rates and online advertising expenses.
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Article Tags: home based business, internet marketing, mlm
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About the Author: Robert Hathhorn RSS for Robert's articles - Visit Robert's website There are many lessons from my childhood which have served me well through my life, but none better than being willing to learn new things, embrace change, and roll up my sleeves for some good old fashioned hard work. Hi, my name is Robert Hathhorn. My first online 'opportunity' involved buying leads and placing classified ads, and I learned very quickly that this was a dead end street. The most important lesson from that experience was that the most successful people online know how to generate their own high quality leads. I could see that with the right education, it was possible to build a business on the Internet and the possibilities for growth were huge. So I went looking for a way to learn how to market professionally online. The focus was on improving skills and delivering quality and value. And my lifetime of experience in business told me that this was the only way I wanted to build an enterprise of my own online. It is a new frontier that is growing by the minute, but I know that to be successful online, you have to roll up your sleeves and learn the skills to attract the attention of prospective customers and business partners. If you also find yourself looking online for ways to build a business of your own, and take control of your finances and your life, take this lesson from me... Do your due diligence, ask all the hard questions and above all else, make sure you are entering in to an opportunity where you will be taught how to market on the Internet in a professional way. Online business is not so different to offline; it is all about the value and honesty you bring to your market. As a top leader in Internet Marketing and a kind compassionate person, Robert provides advice, training, and support to individuals looking to build a Home Based Business. He provides his clients with a proven Home Based Business model. He is an expert in Social Networking Web 2.0 Marketing on Twitter, Facebook, Linkedin, and Youtube. He is currently looking for serious entrepreneurs who want to start their own Home Based Business and want to be personally mentored to achieve success. He helps his clients with their Home Based Business and provides them with all the tools and training to be successful online. He can personally mentor those who want to join the top 3% of people who earn a massive income from an online Home Based Business. Click here to visit Robert's website   Three Great Online Internet Business Possibilities Unleash the Potential of home based business 4 Tips While Working From Home The Google Adwords Home business opportunities for you |
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Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory.
Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing.
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Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way,
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I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
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Thanks
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