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Fear And Greed Hit The Newsletter Writing Headlines

Guest post by: Ron Ruhle

Article Overview: As I am sure we all know the importance of getting your headline writing to hit the right tone. But do we all know how to use the right words and what these words are really saying to our subscribers?

Fear And Greed Hit The Newsletter Writing Headlines

How Many Of These People Are Robbing You Blind.

(Headline)

Without This Information, You'll Get Slaughtered

In The Coming Years.

(Subheading)

Please let me lift the scales from your eyes to reveal the sad truth about rip off Britain.

(Pledge)

The media have trained you to believe that the good guys are bad and the bad guys are good...

The article continues with an image, substantiation (maybe a list of the offending parties), distinction (Unique story), a proposal of what the reader should do to avoid being robbed, and finally the shutters would go up.

This article would appeal to the emotion of fear. Nobody wants to be robbed of the wealth they have worked so hard to attain. So the reader would be hooked. He would read every word because he would want to know how to protect himself from the evil robbers.

That was fear. Next is greed!

The Emotion Of Greed.

What does greed suggest to you? It might be gaining at the expense of others. It might be rising while someone else falls. These are extreme definitions. More subtle forms of greed include wanting to do well, wanting to be happy or wanting a better life for yourself and your family.

This sort of greed is good. It's ambitious and adventurous. This type of greed is one of the reasons why you have taken this course. To improve your life and ultimately be happy. So greed, in this context, isn't that bad.

Most good articles appeal to this emotion. It's the epiphany of life enrichment itself. Without greed, no one would want to improve their lives and therefore there wouldn't be any money in enriching people's lives.

But there is money in enriching people's lives. On this planet anyway.

Now, there is one reason why an article that appeals to greed doesn't work. Do you know what it is? It's the believability of the claims. Let me give you an example...

"How To Make Money Fall Out Of The Sky"

Now although this article may get read, it is not believable. There's no way you can make money can fall out of the sky. Well, maybe if you got someone to chuck a load out of a plane, but you'd still have to get the money to begin with. And if the article doesn't hang together by substantiating the claims. it's dead! And so is the newsletter's credibility.

Kiss goodbye to your subscribers and say hello to Mr Skint. And you won't mess with Mr in between!

So, make it believable but don't be shy either.

Create Better Relationships Within Four Years.

Would that get your attention? Please don't say yes.

Let me tell you what would happen to your subscriptions if you ran that headline. In the news

the next day, there would a story about a strange bug going about. About 500 people, dotted around the country, would all have been admitted to hospital with SPLIT SIDES.

You could change just one word of that headline to make it sparkle.

"Create Better Relationships Within Four Months!"

Do you see what I mean? Good. Let's take a look at another, more elaborated example of greed.

"How To Get Your Hands On £5,000.00, £10,000.00 Or Even £75,000.00 To Build Your Business!"

"Want To Start A New Business Or Grow An Existing One, But You're Frustrated By Lack Of Finance?"

You do? Well I've got some great news for you. Imagine all the money you'll ever need to start or grow a business, sat there in your bank account ready for ploughing in. Ready for action. Ready for profit!.

The article would then go on to give you ways to get this money, by simply applying for a government grant. Highly valuable information for entrepreneurs me thinks.

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Article Tags: article writing, headline writing, newsletter writing, writing article submissions, writing headlines



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Re: What Do You Outsource Mostly? - Writing, Article Spinning, Backlinking.
Re: Fear of Success - You don't need to fear success. We should embrace it. Fear is define by a man of God as False Evidence Appearing Real. the meaning is what we fear most does'nt come to pass
Re: Would you like an EvanCarmichael.com Forum e-newsletter? - Hi Everyone, Thanks for the quick and enthusiastic feedback thus far! Perhaps the EvanCarmichael.com Forum e-Newsletter can be a "tweaked" version of the existing weekly email that's sent to moderators? What do you guys think? Maybe the e-newsletter should be customizable like an RSS feed?
Other Great Books... - Feel The Fear And Do It AnyWay - Susan Jeffers How To Stop Worrying And Do It Anyway - Dale Carnegie ('What's the worst that could happen - the worst?' Then prepare yourself for that and reality is such a relief!).
Re: When is your interest peaked by unsolicited mail? - I rarely ever read the headlines of unsolicited email. I know when it's something I haven't signed up for and delete it right away. I get so much crap it's sickening. I may browse over the headlines as I delete them, but that's it. I haven't really noticed any that have caught my interest. As many have already suggested, I'm so calloused when it comes to headlines because I see them all the time and know what to expect. As a marketer, it makes it easy to sniff out the sales pitches. Headlines such as "can you help me?" usually get my attention, but in the end I know they want me to buy something. At least that's the case for most of the newsletters I get. Case in point, even if it isn't unsolicited, it better have a headline that's going to get me to click on it. Otherwise it'll never get read.


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