---

Guest post by: Ron Ruhle Become an Author

Tweet

---

---

How Many Of These People Are Robbing You Blind.

(Headline)

Without This Information, You'll Get Slaughtered

In The Coming Years.

(Subheading)

Please let me lift the scales from your eyes to reveal the sad truth about rip off Britain.

(Pledge)

The media have trained you to believe that the good guys are bad and the bad guys are good...

The article continues with an image, substantiation (maybe a list of the offending parties), distinction (Unique story), a proposal of what the reader should do to avoid being robbed, and finally the shutters would go up.

This article would appeal to the emotion of fear. Nobody wants to be robbed of the wealth they have worked so hard to attain. So the reader would be hooked. He would read every word because he would want to know how to protect himself from the evil robbers.

That was fear. Next is greed!

The Emotion Of Greed.

What does greed suggest to you? It might be gaining at the expense of others. It might be rising while someone else falls. These are extreme definitions. More subtle forms of greed include wanting to do well, wanting to be happy or wanting a better life for yourself and your family.

This sort of greed is good. It's ambitious and adventurous. This type of greed is one of the reasons why you have taken this course. To improve your life and ultimately be happy. So greed, in this context, isn't that bad.

Most good articles appeal to this emotion. It's the epiphany of life enrichment itself. Without greed, no one would want to improve their lives and therefore there wouldn't be any money in enriching people's lives.

But there is money in enriching people's lives. On this planet anyway.

Now, there is one reason why an article that appeals to greed doesn't work. Do you know what it is? It's the believability of the claims. Let me give you an example...

"How To Make Money Fall Out Of The Sky"

Now although this article may get read, it is not believable. There's no way you can make money can fall out of the sky. Well, maybe if you got someone to chuck a load out of a plane, but you'd still have to get the money to begin with. And if the article doesn't hang together by substantiating the claims. it's dead! And so is the newsletter's credibility.

Kiss goodbye to your subscribers and say hello to Mr Skint. And you won't mess with Mr in between!

So, make it believable but don't be shy either.

Create Better Relationships Within Four Years.

Would that get your attention? Please don't say yes.

Let me tell you what would happen to your subscriptions if you ran that headline. In the news

the next day, there would a story about a strange bug going about. About 500 people, dotted around the country, would all have been admitted to hospital with SPLIT SIDES.

You could change just one word of that headline to make it sparkle.

"Create Better Relationships Within Four Months!"

Do you see what I mean? Good. Let's take a look at another, more elaborated example of greed.

"How To Get Your Hands On £5,000.00, £10,000.00 Or Even £75,000.00 To Build Your Business!"

"Want To Start A New Business Or Grow An Existing One, But You're Frustrated By Lack Of Finance?"

You do? Well I've got some great news for you. Imagine all the money you'll ever need to start or grow a business, sat there in your bank account ready for ploughing in. Ready for action. Ready for profit!.

The article would then go on to give you ways to get this money, by simply applying for a government grant. Highly valuable information for entrepreneurs me thinks.

Related Articles

  The Fourth Deadly Workplace Sin: Greed
  Are You Making These 5 Mistakes with Your Headlines?
  How to write headlines that electrify and tantalize customers
  Fishing for Prospects: Why Headlines are Important
  6 Killer Newsletter Ideas For When You’re Really Stuck!
  Make Headlines
  Your Newsletter The Basics
  5 Basic Reasons People Buy From You!
  How to create and send out an email newsletter
  How To Get More People To Notice Your Advertising
  7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time
  How to Write Headlines: Evaluating Headlines to Ensure You Grab Your Prospect’s Attention
  How Do You Write Compelling And Successful Headlines?
  Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales
  Finding Email Newsletter Ideas
  Headlines That Pop And The Process Of Popping!
  Greed!
  Headlines Are Required For Your Virtual Business
  Headlines, Headlines, Headlines
  SURVIVING IN CORPORATE AMERICA

Related Forum Posts

Re: What Do You Outsource Mostly?
Re: When is your interest peaked by unsolicited mail?
Re: Will 2009 be the year you write your book?
Re: Fear of Success
Re: Would you like an EvanCarmichael.com Forum e-newsletter?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Sell to the Price Driven Customer

Assuming You Know THE Answer Can Limit You

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.