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Writing Newsletters - How to Be Creative When Newsletter Writing
| Guest post by: Ron Ruhle |
Article Overview: Don't be fooled by what some people say. You know the sort of thing, "You've got a job for life here, kid". This is total pap! You could lose the lot tomorrow. There's been countless times when someone has told me they've got a job for life. Then a few months later, I've seen them getting a bus down to the job centre in a crusty raincoat and hat! Holding on to this belief is ridiculous.
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Writing Newsletters - How to Be Creative When Newsletter Writing
The Trouble With Business Opportunities
Always ask these two questions when considering any business opportunity:
1.If I lose this money/time will it hurt me?
If the answer is 'yes', and the cost of trying is much too great, then forget it! I really mean this. Don't ever go for broke. Sure you can gamble a bit. Nobody got anywhere in their lives by playing it safe all the time. If the answer is 'no', then buckle down, roll your sleeves up, give it your very best shot and go for it. Most people only regret the things they haven't done, not the things they have done.
2.Will I be competing with thousands of other people selling the same thing?
If the answer to this question is 'yes', then don't expect to make much money at it. Of course you can try it out, to get a bit of experience behind you but don't get too excited. And don't give up your day job for any business opportunity until you have proved it works first. If you are not competing with every one and their mother like with a unique niche newsletter then go for it. All that get rich quick rubbish is only good for gathering ideas, not for making money.
"It's Up To You How Well You Do"
At this point, I would like to say that I accept no responsibility for your success or failure. If you were to share your profits with me then maybe! But you're not and I am not responsible for your cock-ups. Think of a Newsletter Course the same as you would a university or college course. You are not guaranteed a career at then end of it but you are guaranteed the life long skill. Once you have this skill, it's yours forever and no-one can take it away. You then have to be patient with things as your skill develops and you begin to put your practical knowledge to the test. Patience is definitely part of the success process. If you're not patient with yourself, you will grow anxious and your creativity will be cramped. It's a vicious circle.
So to summarise my point...
Money will not drop from the sky the minute you finish any course
I hope this is a big relief to you. I hope you would be suspicious of me if I said that you would cash in big time when you finish mu course or indeed any course. it would be. However, I sincerely want you to succeed anything you do including any course you buy. Stick with any course all the way to the end. If you still think that you can't easily make at the very least a comfortable income, you should find a course where get all your money back. I really want you to get to the end of any course you do before you make a decision to quit. That way I'll know that you gave it your best shot and maybe it just wasn't the right business for you.
End of sermon...
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About the Author: Ron Ruhle RSS for Ron's articles - Visit Ron's website Click here to visit Ron's website   Secret Of Success Newsletters |
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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