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Guest post by: Jiri Majkus Become an Author

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In one of my previous article discover the proven marketing strategies for online internet business I was talking about email marketing so I want to share with you powerful formula how to write killer emails that makes people to buy whatever you are offering, business, product or service. This formula contains four main points which your email has to have in order to get great results. If you will follow this strategy you will see results and remember that nothing happens overnight so you need to develop skill to write a killer emails. Copywriting is basic skill that every internet marketer should develop.

So here are the four main points:

1.) Headline - the most important part of email, because people will open your email only if your headline is catchy and that people will think that you have something special for them. You need to stand out of the crowd and let me tell you that headline like "Make $10,000 Per Month With This System" is not working anymore in these days. Your intention here is to create a relevant headline, something that capture the appropriate attention of the people who would most be interested in your message. Headline can be also shocking and great tip is to use questions.

2.) Body of email when you use emotions - people buy for emotional reasons, not logical ones. They use logic to rationalize their decision. Fill your email with emotion and you will move prospects in the direction of buying from you. How you can move people with emotion? Tell a story. Give a potent quote. Offer a statistic. Make a confession. Give a testimonial. Spell out how life will be when they use your product or service - or how life will be if they don´t use your product or service. Ask yourself these questions: Does your ad make them stay and read your email? Does your ad speak to his or her interests, needs, hopes or dreams?

3.) Body of email when you guarantee something - you are probably well aware of your own skepticism when reading ads, whether online or in newspaper. People need to know they are not going to be gypped. Guarantee your service, and say in your ads. This doesn't have to be elaborate, but it does need to be there. The wisest advice I can give you here is to make your guarantee a "risk reversal". Instead of the customer taking all the risk by buying your service, put all the risk on you. Spell out a guarantee that no sane person could resist. Do you explain in clearly, easy, exciting terms the advantage of your product or service? Do you reveal what the customer will get? Does your ad make them feel and want your service? Do you tell them what is in it for them?

4.) Call to action - end your ad with call to action. Tell your reader to write, call, visit website or email you. And make it easy to do. Asking someone to write back sound like work, asking them to visit website sounds easy. People want to you to tell them what to do. Basic mistake in copywriting is to not use clear call to action.

These are four magic points that your email should include: Powerful headline, emotional body of email with some guarantee or benefits and strong and clear call to action.

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