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How To Find Targeted Websites For Your Banner Advertising Campaign
| Guest post by: Jiri Majkus |
Article Overview: There are many website where is possible to advertise, but you want to find a website that is relevant to your offer that you have on your capture page. You want to find audience that will be interest in your business, product or service.
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How To Find Targeted Websites For Your Banner Advertising Campaign
In previous article Banner advertising: basic terminology and how it works I was explaining some basic information about banner advertising. Today I want to to share with you how to find a website where you can submit your banner and expect that you generate leads for your business.
There are many website where is possible to advertise, but you want to find a website that is relevant to your offer that you have on your capture page. You want to find audience that will be interest in your business, product or service.
How to find a quality website for your banners:
Step one: Create a list of websites to research
Go to Google and start by typing in the keywords your target market would use to search for there are of interest. Start by looking at websites and blogs you personally visit to see if there are any banner advertisements on their site. If so, add this website to your research list. If not, quickly scan the website to see how they make money. If they are running other forms of advertising add them to your research list. If not, move on.
Step two: Research websites
1.) Alexa.com - Go to Alexa.com and type in the URL of the website you are researching. You are looking for the overall traffic rank as well as traffic rank by country, related links and keywords. In very general terms you are looking for websites with a traffic rank between 1 and 100,000. However there are exceptions to this rule: you may find a highly targeted website with a very loyal following that is well above 100,000 in traffic but still a great place to advertise. They key here is to gain a general understanding of the site, who visit it and how much traffic it receives
2.) Examine the website -
Quality content: Does this website offer the reader valuable content or does it look like the Las Vegas strip a flood of blinking and flashing banner ads? Make sure the site has a good balance of quality content that keeps viewers around. The longer a person is on the website, the more likely they are to click on your banner ad.
Targeting: Does the website attract the type of viewers you want? Does it attract people who would be interested in what you have to offer? Most people want to make more money, so most websites will fit these criteria, but the more targeted your banner ad placement is, the better your results will be.
Place your banner advertisement:
1.) Understanding placement: Without question you want to be "above the fold" 9the top portion of the website you see when you open it in your browser) so your intended audience will not have to scroll down the page in order to see your banner. This is important because an "impression" is counted every time the page loads. If the page loads, you will be charged regardless if someone sees your banner ad or not and most people do NOT scroll down the first page.
2.) Start small: While you may be pressured for a long-term contract at a "special rate", it is always advisable to start with a smaller budget for shorter time period. Explain to the site owner that you are conducting a test run and if your banner does well you will be happy to commit to a long-term relationship with the sire.
Google adwords: You can create a banner campaign within Google Adwords by selecting "site targeted campaign" when you go to create a new campaign. You can choose to set this up on either pay-per-click or CPM basis. You can use Google site targeting to also choose websites that accept banner ad campaign and then contact the site owner directly to negotiate a better deal.
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Related Forum Posts
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Website Content
- Great suggestions negotiations. I am much more likely to deal with a website which offers something of value instead of just trying to sell me something. Targeted and effective content is also a great way to build credibility for your website.
Shri
Re: SES Toronto Next Week
- In that case, how about the following?
Track: Get Me Up to Speed
* State of Search Marketing in Canada
Track: Practical & Actionable
* Beyond Linkbait: Getting Authoritative Online Mentions
Track: Advanced
* User Search Behavior
* Social Media Success
* Web 2.0 & Search Engines
* Giving Credit Where It’s Due: Which Campaign Sold What?
Re: Has anyone bought targetted visitors?
- Most "Targeted Visitors" do not look for your site or intend on going to it. Most of the vsisits are generated through popups and popunders. Some of the targeted visitor sites allow you to create an online add that people can click and go to your site but I have never heard of anyone getting so much as a newsletter signup from them.
I think it would be more productive to take the money you would spend on guaranteed visitors, guaranteed signups, buying leads etc. and use it to advertise on some of the higher page rank websites related to your industry.
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