Tweet

Marketing - the Engine That Drives Your Business

Guest post by: OLISE MONDAY OPIA

Article Overview: What is marketing really about? Small Business Owners usually balk at the mention of Marketing because they feel they can never afford to do the sort of Marketing (Advertising) that the BIG BRANDS do. From the discussions with some entrepreneurs and Small and Medium business owners, it was discovered that Small and Medium businesses are looking for effectiveness and what will deliver results. This is probably due to the limited finances they have therefore every penny has to count.

Marketing - the Engine That Drives Your Business

It is believed that Marketing is a misunderstood concept to many people in the world today. The word Marketing has been interchanged with "Advertising" or "Sales" especially with the advent of modern Technologies like the Internet, Video Camera and so on. It is not uncommon to hear people saying "please...I don't want a Marketing job or business" because of the negative connotations associated with it.

The relative awareness of Marketing in recent times has been due to the activities of the Marketing Communication/Advertising agencies such as Insight, DDB and others. These agencies developed award-winning and dollar-busting campaigns for their customers such as NOKIA, Coca Cola and others. They seek their attention and entertain them with scintillating adverts but do all these translate to increased sales relative to the expenditure? These are the BRANDS that we have all come to know and in some cases developed a love or hate relationship with. Our Televisions, Radios, Billboards, Mobile Phones Computers are bombarded with messages from BRANDS trying to win our hearts and our hard-earned cash. It is no wonder then that Marketing has become synonymous with advertising. BIG Brands spend hundreds of millions in dollar to have a voice in the already crowded marketplace. It is said that an average person is exposed to between 100-500 messages a day. Are customers really paying attention?

What is marketing really about? Small Business Owners usually balk at the mention of Marketing because they feel they can never afford to do the sort of Marketing (Advertising) that the BIG BRANDS do. From the discussions with some entrepreneurs and Small and Medium business owners, it discovered that Small and Medium businesses are looking for effectiveness and what will deliver results. This is probably due to the limited finances they have therefore every penny has to count.

This brings us back to the basic definition of Marketing. In simple terms, Marketing involves identifying and addressing customer needs profitably. Notice the emphasis on profitability. It is important that while businesses should focus on serving customers excellently, this should not be done at the expense of running the business in a profitable way.

As a business owner, MARKETING is too important to leave to the Consultants. Marketing is the engine drives your business, brings your customers to you and keeps them coming back. Most people forget that their business is not about the product or the service but about the customers they are trying to serve. Marketing is a process that starts even before the business is born by identifying the NEED and GAP in the market. This process does not stop here but continues throughout the life-cycle of a business as customers needs and wants do not remain static but constantly changing.

If you want your business to grow into a successful and profitable brand, you need to master the art of recognizing people's needs and desires and finding ways to satisfy them. Try putting yourself in your customer's shoes, what sort of solution would you expect and how would you want it delivered. Very few of people understand Marketing because business owners fail to see it as a PEOPLE matter.

Marketing is about solving problems. People pay money for your product/service because it addresses a need that they have. It is about Creating Value and Building long-lasting relationships with your customers. You should focus not only on attracting customers but also on keeping them for life if possible. Think of Marketing as a courting relationship in which your mission is to WOO your customers into a life-long relationship with you. You will have to devise various strategies to get your prospect to pay attention to you in the first place by studying their likes and dislikes so that you can make an offer they cannot refuse relative to other suitors (competition). Even after the prospect has said YES, you need to constantly find innovative ways to keep the "SPARK" alive and not take the relationship for granted.

The life of your business is in your MARKETING, it should not be relegated to the background. Make a decision today to build a better business by becoming marketing-oriented. It is a mind-set and a way of life not just an activity.

Related Articles
  Search Engine Marketing - Why You Should Write Search Engine Friendly Copy?
  SEO - What Is That?
  The Key Elements of Search Engine Marketing
  Andre Agassi Had the Wrong Big Goal
  Article Marketing: A Money Making Strategy that Still Works
  The Importance of Local SEO Marketing For Legitimate Online Businesses
  Why Pay Per Click When Visitors Click Anyway?
  Most Effective Search Engine Marketing
  AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
  Introduction to Search Engine Marketing
  Changing Patterns In Search Engine Marketing
  Profit Per X
  How To Increase Your ROI By 900% With Search Engine Optimization
  The Insider Secrets to Google
  Search Engine Optimization
  Internet Marketing - A Matter of Balance
  INTERNET MARKETING: MODUS OPERANDI
  How To Choose The Good Web Marketing Tactics
  What Drives Your Economic Engine?
  Internet Marketing - The Answer For Your Business

Article Tags: marketing advertising, medium business owners, medium businesses, small and medium business, small business owners
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
Website SEO Marketing Consultant from India - Hi all, I am search engine marketing consultant, and has worked on seo marketing of several online websites. In case you need any help or facing any issue related to SEO/SEM, you can post your query. I have 4 yeards of experience in following :- a ) Search Engine Optimization/Marketing b) PPC Promotion c) Website Development too;)


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What I Really Want Is...

SEO Gurus, Software and Ebooks

Induction – your first management job

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.