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Personalizing Autoresponders

Guest post by: OLISE MONDAY OPIA

Article Overview: Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Personalizing Autoresponders

Personalizing Autoresponders Have you ever walked into a store in your town, and

been addressed by name? This has probably

happened to you at stores that you frequent often.

The shop owner knows your name, and uses it. He

remembers you, and he wants you to know that he

cared enough about you and your business to

remember you. In the offline world, this is just one

aspect of customer support.

Customer service like this is almost impossible to

achieve on the Internet, but some semblance of it

can exist when you personalize your autoresponder

messages. Autoresponder messages can be set up

to address people by their first or last name - or both.

In fact, there is quite a bit of personalized information

that can be added, depending on the autoresponder

that you are using.

The information is included in the autoresponder

messages by using codes. Each autoresponder will

use different codes to insert the information in your

messages. You simply write your message, and put

the codes where you want the personalized

information to appear. For instance, your message

may start out with ‘Hello (code for first name)! In this

case, the person's first name will be inserted where

that code is.

Personalizing your autoresponder messages will

most likely improve your response rate. Research

has shown that emails that are personalized with the

person's first name are opened more often, and

those people are generally more receptive to the

contents of the email message. It is usually very

easy to do. You write one message, using the

codes where you want the personalization,

then, no matter who that one email is sent out to,

their personal information will appear where the

codes are.

Of course, the autoresponder must collect the

information first. This is done with the use of forms

that activate the autoresponder. For instance, if you

are giving away a free ebook, and you have your

visitor fill out a form with their email address to receive

the download instructions for the ebook by email, that

form should collect any type of information that you

want for personalization - such as a first name, as

well as the email address. If that information is not

collected, the autoresponder won't have anything to

insert where that code appears in your messages!

Take a look around the control panel of your

autoresponder, and find out what type of

personalization you can add to your autoresponder

messages. You may be very surprised at the

improved results!

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Article Tags: customer support, offline world
Referred by: http://jaykubassek.com



Related Forum Posts
Autoresponders! - Great suggestion Stephen! I use Awebber for my newsletter system and find that it's a pretty good system and very price effective. You get unlimited use for a really low monthly fee. I haven't used Autoresponders to date but might consider it after your post! Thanks!
webinars on Autoreponders - Evan, putting it that way you may have a point - the effort doesn't seem to pay off. If you could score webinars with people you profile I can see word getting around and that driving traffic to your site and exposing them to the content you already have on the site. Based on the types of businesses approaching you to do these webinars you could also have them set the whole thing up and all you are doing is exposing it to the group. Example a webinar on Autoresponders and Email Marketing. I'm sure there are companies out there that will do the whole setup for you.
Autoresponder v Blog Feed Subscriptions... - Hi folks, Autoresponders are a vital online tool for building and communicating with your list. But they are not the only tool for getting subscribers... Another tool is your blog feed, and just as with an autoresponder, you can post a sign up box on your site to get people to subscribe to your blog feed. If everything else is equal, I have a feeling that people might be more willing to sign up to a blog than to join a list. For one thing, most autoresponder forms are set up to require both name and email address whereas a blog feed only requires an email address. Also, inviting someone to join a blog feed seems "self explanatory" whereas some kind of inducement or justification is needed when asking someone to join a mailing list. The only problem with blog feeds is that (as far as I know) you don't get a list of subscribers' email addresses. However, using a blog feed to get subscribers could be a good first step to building a relationship with your website visitors... You can then post various list building offers as blog posts to get your blog subscribers to further commit and opt in to one or another of your lists. That might also make your respective lists more responsive (because more closely targeted and qualified). What do you think? And what do you do? Thanks, DH


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