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A Few Reasons You Need a Blog For Your Business

Guest post by: Robert Strong

Article Overview: As we all know there are a few reasons you need a blog for your business. If you have a blog, you know how much fun it can be and how you can give it your special and personal touch.

A Few Reasons You Need a Blog For Your Business

As we all know there are a few reasons you need a blog for your business. If you have a blog, you know how much fun it can be and how you can give it your special and personal touch. If you still yet to start a blog; pay special attention to the following reasons, then start a blog and watch your business skyrocket.

It's your Home

If you owned a franchise or a brick and mortar business you would be working out of a building. This building would have such things as four walls, a roof, windows, a floor and expenses that you don't have with a blog. While on the internet you need to have a home but somewhat different than a conventional business, this is a digital world we live in now. A blog allows you to put great content out to people and not clutter up your website for your business. A blog is really easy to find online, easy to navigate and you have the ability to give the reader a great experience.

It's practically free

Now the first thing you want to make sure is that you get a great domain name for your blog. Your domain name can be purchased from places like GoDaddy.com or Register.com, for as low as 99 cents. You want to make sure your domain name is relevant to what you are doing or providing, for example mine is RobertStrongMarketing; my name plus what I do. You can start a free blog by using WordPress or Blogger.com, while the blog is free you will need to invest in hosting. With hosting you may have a 5-10 dollar monthly fee; there are many different companies to use and many different opinions on who is the best. Once you have a blog it's your chance to put any information on there, which gives you great advertising abilities.

Great Way to Advertise

Another reason you need a blog for your business is advertising. If you use WordPress like I do, you can really have fun with all the abilities of the blogging platform. You can add video, pictures, text, music and whatever else you want, even testimonials of previous customers. One thing that is awesome advertising on your site is positive comments; make sure you have a place where people can leave comments. This allows other potential customers to see that you have provided great products or services in the past. On your blog you can also have some affiliate links that you have used and benefited from, just make sure you have used them and endorse them as good. If it's on your blog, it is a direct reflection of you and who you are, this is part of your branding, keep this in mind and you will be successful.

Mastermind with like-minded Bloggers

You can look around on the net and find people that are in the same business niche as you are. For example if you have a home child care business you can start a blog on best practices and what works and struggles you have. This blog can attract a few different types of people, one type would be the individual looking for childcare and the other would be another child care provider. If you make contact with this other childcare provider you two can mastermind together, what is working, what are some challenges you may be having. You can also look at other blogs and content on their site for ideas on how to improve your business. There are a few "nice" rules you want to play by, if you want to use someone else's post on your site, ask for permission and also give the credit to original provider. Never, ever, ever just copy and paste and put on your site as your content, it's just rude and very unprofessional. As you add more and more content people look to you as an expert in that field.

You become the expert

You own your blog, you own the content, and you become the expert. Here is another reason you need a blog for your business, when people arrive they will be influenced to read a few posts, maybe leave a comment or two and maybe leave but come back later. If you deliver great content that is relevant to what they were looking for, you become an expert to them. I would strongly suggest offering free tips, how to's and articles on the field you are in. If you only have services or products for sale on your blog site, it's not considered a blog, it's known as a sales page. People are not dumb, give them credit, they know when they are being sold to for the most part. If you provide tips, tricks, how to videos and great content, people see this as an educational experience and are attracted to you as an expert.

Here are a few last minute tips on your blog

Don't make your blog too personal

Be consistent - posts two or three posts a week

Be original and honest

Be open to others opinions as they comment on your posts

Now that you have a blog, you are in a better position to provide the world with great content. Providing great content provides great solutions which in turn helps others out and helps your business.

Here is a great quote I found on helping others out by Anne Frank

"How wonderful is that nobody need to wait a single moment before starting to improve the world" - Anne Frank

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  Internet Home Business Ideas - Offer Blog Writing Services
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Article Tags: blog, business, personal touch
Referred by: http://www.MeetKarenNewman.com



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.


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