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Advertise on Bing

Guest post by: Robert Strong

Article Overview: I decided to write this article after thinking “advertise on bing?” After doing some intense research I have found that Bing is formerly Live Search, Windows Live Search and MSN Search and is from Microsoft. This new search engine was unveiled by Steve Ballmer on May 28, 2009 and since when full online June 3, 2009. Since its release it has become the third largest search engine with roughly 3.6% being dwarfed by Google at 85.35% but awfully close to Yahoo at 6.15%.

Advertise on Bing

I decided to write this article after thinking "advertise on bing?"

After doing some intense research I have found that Bing is formerly Live Search, Windows Live Search and MSN Search and is from Microsoft.This new search engine was unveiled by Steve Ballmer on May 28, 2009 and since when full online June 3, 2009.Since its release it has become the third largest search engine with roughly 3.6% being dwarfed by Google at 85.35% but awfully close to Yahoo at 6.15%.

Some of the reasons you would want to advertise on Bing are:

· Daily changing of background images

· Enhanced view where third party site info can be seen inside Bing

· Some sites you can search within the website

· Video thumbnail that allows you to preview the video automatically

· Change size of length, screen size, and resolution of videos

· Instant stats on Sports scores, teams, leagues, and players

· Inquiring on stocks or finances of a company shows stock chart, price, volume, in a website that you can subscribe to

· Have a math calculation you need help with? It's amazing, that's all I can say.

· Flight tracking-tells you flight delays

· Local restaurant reviews

· Integrates easily with Hotmail

While all these are just a few of the great features of Bing, I challenge you to find more that will be beneficial for your life!

So why advertise on Bing?

Bing is a very promising new player in the search engine industry that isn't saturated with everyone "being an expert" or trying to sell you a piece of toast looking like a famous person.If you are into PPC marking on Google you know how expensive it can get with the amount of people competing with you.If you advertise on Bing, they have the same concepts based on two factors.

· Your monthly search campaign budget

· Your maximum bid per click

For example, if you advertise on Bing and your budge is $10.00, and you win the bid at $.10 per click, it's going to take 100 people clicking your advertisement.They also have small and medium budget solutions for people with a budget of $500 to $25,000 a month.

A few established companies that advertise on Bing are:

· Smile Box

· Buyer Zone

· EBay

· Toyota

· Snapple

· Sprint

Also to help drive Bing's presence on the web they are spending $80-100 Million to promote online, TV, print, and radio advertising.I really do believe that as I have been listening to the radio for the last hour and half, I've heard 10 to 12 advertisements for Bing.One of largest privately owned digital communications company in the world called Waggener Edstrom has been the driving force behind their marketing and it has seen phenomenal results.They have alsopartnered with many of the world's leading brands like GE Healthcare, MasterCard International and T-Mobile USA to name a few.

So to answer the question, "Advertise on Bing?" I would say you would be silly not to be part of the creation; in the engine, not back in the caboose trying to catch up. After I reading this I have a question for you - " Got Bing?"

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Article Tags: advertise on bing, bing, google, largest search engine, microsoft, steve ballmer, windows live search
Referred by: http://www.MeetKarenNewman.com



Related Forum Posts
Re: Search Engine choices and SEO - to my experience if you optimize for Google Bing eventually catches up and Yahoo uses Bing Algorithm so that works as well. It's just Bing and Yahoo are a bit slower of discovering new content and also are more likely to get spammed because Google's web spam team is actively trying to figure out ways to improve search quality.
SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
Re: Search Engine choices and SEO - Yes we should optimize our site for Yahoo and Bing as well. I target all Google, Bing and Yahoo for search engine promotions because all of them draw a decent number of visitors for my site.
Google:Yahoo:Bing - Hello All, I would like to know from your experience. How much "potential" traffic do you get from Google as compared to Yahoo/Bing. I have personally observed that traffic ratio is as below: Google:Yahoo:Bing 70:25:5 Do let me know your inputs.
Re: Website Ranking #1 in all Search Engines - To get ranking on Yahoo and Bing you need to have correct Meta Tags as proper optimization is something Yahoo and Bing prefers. Apart from that try to create backward links from Yahoo answers, Wiki answers, Associated content, Flickr. Yahoo prefers these sites and even nofollow links.


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